Christopher Orellana
Elmont,NY
Summary
Graduate student pursuing an MS in Business Analytics (Data Analytics Track) at Baruch College, with a BBA in Digital Marketing. My background in digital marketing gave me a solid foundation in data analysis, statistical methods, and trend identification. Skilled in leveraging data-driven insights to improve business outcomes, I transitioned to data science through my passion for machine learning and AI. Combining technical expertise with business acumen, I aim to extract actionable insights and solve complex problems.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
Bounce Marketing & Consulting
12.2023 - 05.2024
- Collaborated with cross-functional teams to optimize websites for SEO and launched data-driven email and social media campaigns
- Created keyword reports with SEMrush and competitive analysis using GA4
- Implemented tracking and data visualization using Google Tag Manager and Analytics
Digital Marketing Manager
Lotus Light Psychology
06.2022 - 09.2022
- Managed SEO-enhanced blog posts and social media, boosting traffic through strategic content creation
- Creation/Management of website, analyzing metrics for improved customer engagement
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
Education
MS - Business Analytics (Data Analytics Track)
Baruch College
01.2025
BBA - Marketing Management (Digital Marketing Track)
Baruch College
New York, NY05.2024
Skills
- Machine Learning
- Python Programming
- Predictive modeling
- SQL
- Scikit-Learn
- Linear/Logistic Regression
- SQL Databases
- Data Wrangling
- Big Data Analytics
- Business understanding
- Problem-solving abilities
- Data-driven decision-making
Affiliations
- Data Science & Analytics Society
Certification
Keyword Research with Semrush
Python Masterclass
Languages
Spanish
Native or Bilingual
Timeline
Digital Marketing Intern
Bounce Marketing & Consulting
12.2023 - 05.2024
Digital Marketing Manager
Lotus Light Psychology
06.2022 - 09.2022
MS - Business Analytics (Data Analytics Track)
Baruch College
BBA - Marketing Management (Digital Marketing Track)
Baruch College
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