Summary
Overview
Work History
Education
Skills
Timeline
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Christopher Owens

Seattle ,WA

Summary

Results-driven sales leader with 10+ years in sports ticketing, team leadership, and revenue growth. Proven success in driving sales across all ticket segments, using data, CRM tools, and creative campaigns to boost retention, uncover new revenue, and enhance the fan experience.

Overview

9
9
years of professional experience

Work History

Interim Sr. Director of Ticket Sales

Learfield Amplify
10.2024 - Current
  • Established and implemented tickets sales strategy to drive revenue growth and expand the fan base for nine ticketed sports ensuring alignment with departmental goals.


  • Collaborate with the Chief Revenue Officer and Assistant AD of Revenue to test dynamic pricing models, strategize renewal and new business opportunities, set pricing, on-sale dates and create digital lead generation.


  • Oversaw a combined team of 9 business development and group sales account executives, consistently achieving team sales goals through targeted coaching and KPI-driven accountability.


  • Represented the team at over 20 community and networking events, growing the sales pipeline and establishing strategic business partnerships across the Seattle market.

Director of Group Sales

Learfield Amplify
09.2022 - 10.2024
  • Led successful group renewal strategies and launch targeted campaigns to attract corporate, educational, and traditional group segments with an 85% average retention rate, fostering long-term relationships and high-value upsell opportunities.


  • Scale and expand e-commerce and group sales using data-driven strategies, email marketing, and web engagement through platforms like Eloqua and FEVO.


  • Develop and launch ticket bundles with exclusive items to engage specific groups and target audiences.


  • Support fundraising for groups and youth teams by leveraging tickets purchased for Husky events


  • Developed exclusive fan experiences, including behind-the-scenes tours, themed events, and hospitality packages tailored to group leaders while working collaboratively with guest experience and game presentation teams to design immersive in-game experiences for large groups and special guests.

Director of Ticket Sales

University of North Texas
01.2022 - 09.2022
  • Led the development and execution of sales campaigns and strategies to increase season, partial plan, and group ticket sales across four ticketed sports.


  • Created incentive and loyalty programs to support season ticket holders and group leaders to retain recurring business.


  • Directed on-sale execution for all ticket products, collaborating with cross-functional teams on timing, pricing, inventory, and marketing integration.


  • Supported ticket operations and box office staff to deliver exceptional customer service and assistance on game days.

Assistant Director of Outbound Ticket Sales

University of Alabama
11.2017 - 12.2021
  • Collaborate with departments such as marketing, Crimson Tide Foundation, Tide Pride, ticket operations to establish strategic plans to increase attendance and generate revenue for seven ticketed sports.


  • Develop strategies and foster relationships with donors, season ticket holders, alumni, stakeholders, and various organizations to retain current business and drive new revenue growth.


  • Partner with the Tide Pride Ticket Office on renewals, annual fund donations, and additional responsibilities as needed.


  • Delivered consistent year-over-year group ticket revenue growth by identifying niche market segments and launching compelling outreach campaigns.


  • Assisted in the hiring and training of student interns to help fulfill objectives and meet department goal and customer service expectations.

Sales Consultant

Florida Atlantic University - The Aspire Group
07.2016 - 11.2017
  • Contact area businesses, public schools, individuals via phone, email or face-to-face appointments to build and maintain strong relationships.


  • Collaborate on creative ideas and strategies with other departments to increase ticket sales, revenue and attendance.

Marketing Intern

Florida International University
01.2016 - 05.2016
  • Assist with advertising, marketing and in-game promotion for men's and women's basketball, baseball, and softball events.


  • Collaborate with other departments to ensure successful execution of all marketing operations to help enhance and amplify the FIU brand.

Education

Master of Science - Sport Administration

Eastern Kentucky University
Richmond, KY
05-2016

Skills

  • Team Development & Performance Management
  • Revenue Growth & Client Retention
  • Group Sales & Theme Event Strategy
  • CRM & Sale Automation Tools
  • Fan Experience & Event Management
  • Data Analysis & Campaign Optimization
  • Leadership & Cross-Functional Collaboration

Timeline

Interim Sr. Director of Ticket Sales

Learfield Amplify
10.2024 - Current

Director of Group Sales

Learfield Amplify
09.2022 - 10.2024

Director of Ticket Sales

University of North Texas
01.2022 - 09.2022

Assistant Director of Outbound Ticket Sales

University of Alabama
11.2017 - 12.2021

Sales Consultant

Florida Atlantic University - The Aspire Group
07.2016 - 11.2017

Marketing Intern

Florida International University
01.2016 - 05.2016

Master of Science - Sport Administration

Eastern Kentucky University

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