CHRISTOPHER PENALOZA
Kenmore
Summary
Dynamic multi-unit and territory retail leader with over a decade of experience in driving sales growth, operational excellence, and community engagement. Expertise in strategic market planning, KPI analysis, and leadership development enhances the ability to achieve organizational goals. Recognized for successfully launching new locations, executing district-level performance turnarounds, and fostering strong brand-community connections. Proven success spans both private sector retail and public sector leadership roles, showcasing a versatile skill set adaptable to diverse environments.
Overview
15
15
years of professional experience
Work History
Community Outreach Manager / General Operations Manager
Vuori
09.2024 - 08.2025
- Built and launched a Seattle-area community engagement program, partnering with wellness and lifestyle brands to expand market visibility.
- Coached and developed management-level staff to drive operational excellence and alignment to brand standards.
- Monitored KPIs and implemented strategies to boost sales productivity.
- Partnered with regional leadership to identify growth opportunities and scale community engagement.
District Manager PNW / Store Manager IV / Community Liaison Ambassador
Oakley
01.2020 - 09.2024
- Directed multi-unit operations for 6 locations in 3 states, consistently exceeding sales and comp targets.
- Audited performance metrics, implemented corrective plans, and elevated district results year-over-year.
- Built strategic market plans integrating sales, customer experience, and community partnerships.
- Recognized multiple times as Store Manager of the Quarter for leadership impact.
Territory Manager / General Manager
T-Mobile (Verge Mobile)
01.2019 - 01.2020
- Oversaw operations for 9 locations across Austin metro; led performance turnarounds and revenue growth.
- Built recruiting pipelines and hosted hiring events to strengthen district teams.
- Improved underperforming locations through KPI analysis, training, and coaching.
Court Operations Supervisor / Hearing Officer
City of Austin Municipal Court
01.2011 - 01.2014
- Presided over administrative hearings, managed civil case workflows, and enforced regulatory compliance.
- Supervised team operations, recruitment, and training.
- Designed and implemented feedback systems improving customer service and operational consistency.
- Managed unit budget and performance metrics to align with city goals.
Education
Bachelor of Science - Organizational Psychology & Criminal Justice
Texas State University
San Marcos, TXSkills
- Multi-Unit & District Leadership
- Strategic Market Planning
- New Store Openings
- Remodels
- Brand Representation
- Community Engagement
- Loss Prevention
- Risk Management
- Recruitment
- Leadership Development
- Event Activation
- Stakeholder Influence
- P&L Management
- Community Event Activation
Awards
- Store Manager of the Quarter (Q1 2022, Q2 2023, Q2 & Q3 2024) — Oakley
- Employee Spotlight Recipient — Oakley
- Top Regional Sales Performer — Verge Mobile
- Supervisor of the Quarter — City of Austin
Technical And Leadership Skills
- Multi-Unit Leadership
- P&L Management
- KPI Reporting
- Community Event Activation
- Recruiting & Training
- Loss Prevention
- Salesforce
- Retail Operations Systems
- Microsoft Office Suite
Timeline
Community Outreach Manager / General Operations Manager
Vuori
09.2024 - 08.2025
District Manager PNW / Store Manager IV / Community Liaison Ambassador
Oakley
01.2020 - 09.2024
Territory Manager / General Manager
T-Mobile (Verge Mobile)
01.2019 - 01.2020
Court Operations Supervisor / Hearing Officer
City of Austin Municipal Court
01.2011 - 01.2014
Bachelor of Science - Organizational Psychology & Criminal Justice
Texas State University