Christopher Prodromou
Lake Oswego,OR
Summary
Future-focused, creative marketing leader with global experience gained at Nike. I strive to deliver innovative and inspiring consumer experiences across the digital and physical retail landscape, with a passion for building a consumer connection that drives brand impact and revenue. Investing in team training and development is crucial to success and I pride myself on being a collaborative experienced team leader who drives a positive, creative, and inclusive culture, inspiring others through thoughtful and genuine leadership.
Overview
15
15
years of professional experience
Work History
Director – Visual Strategy
Lakeshore Learning Materials
03.2022 - Current
- Oversee retail visual strategy and in-store marketing for 61 stores, creating integrated retail experience for classroom furniture, educational materials, and teacher resources
- Led new retail concept development for lakeshore stores, collaborating with merchandising, store planning, and creative department to develop an in-store experience targeted to lakeshore consumer, increasing overall furniture sales by 30%
- Drove brand impact and product sales by delivering premium customer experiences across retail landscape, developing new visual merchandising and in-store marketing strategy, directives, tools, and training
- Business owner for retail pricing strategy roll out, leading cross functional work to shift pricing responsibility from DC to retail, resulting in $1.9m annual savings
- Built and developed 7-member visual team, delivering consistent brand right VM aligned to company business goals, creating a stronger brand identity through visual merchandising, increasing consumer engagement, UPT and average order value.
Director – Visual Merchandising, North America Factory Outlet
Nike, Inc.
10.2017 - 01.2021
- Led 7-member HQ and field visual merchandising team across 240 Nike factory store locations to drive sales for $3B business
- Spearheaded and developed visual merchandising strategies and organizational structure
- Implemented future-forward visual merchandising and styling vision for physical and digital experiences, driving brand impact and sell-through at retail stores by creating new benchmark standard for Nike factory
- Created Integrated retail marketing process, collaborating with retail marketing and merchandising teams to ensure alignment against marketing campaigns, store openings, membership, commercial events, and product launches, improving seasonal process, efficiencies, and retail end in mind
- Shaped culture across department by creating clear reporting structure, functional priorities, accountability, and ownership
- Set clear team objectives, developing skill sets needed for personal growth and business goals achieved by sharing regular feedback and coaching to direct reports.
Director – Visual Merchandising, North America, All Retail Channels
Nike, Inc.
10.2016 - 10.2017
- Oversaw 15-member team for visual merchandising and styling in Nike DTC stores, Nike factory stores, and key accounts across North America, leading key product launches and store openings for the geography
- Drove reorganization of visual department and allocation of resources to support Nike stores and key accounts, partnering with executive leadership team to build and communicate new team structure and visual merchandising strategy for NA, improving visual support aligned to business priorities
- Led role out of new Nike retail concepts across NA to create consumer right retail experience across product, service, and environment
- Partnering with territory teams and vendors to apply local filter
- Owned $1M budget for third-party visual merchandising contractors, team travel, training, production of tools and playbooks, prioritizing operational excellence to improve budget cost effectiveness.
Director – Visual Merchandising, Emerging Markets
Nike, Inc.
10.2014 - 10.2016
- Managed 9 territories across emerging markets
- Led visual merchandising for 2016 Rio Olympics and opened key Nike flagship stores in Seoul, Buenos Aires, Rio, and Mexico
- Enabled consistent brand impact and product storytelling across geography by introducing visual merchandising training camps for up to 50 team members to train, inspire and develop key territory leads in retail math, industry trends & key visual strategies
- Built Rio marketplace visual plans for 2016 Olympics in collaboration with space planning, merchandising, store design, store operations and product marketing team
- Delivering impactful key innovation launches, brand-defining retail moments, and driving conversion
- Constructed communication network across 9 territories, incorporating holistic approach to visual merchandising across diverse marketplace, increasing technical performance, written and verbal communications, and productivity across the geography.
Manager – Visual Merchandising, Global Soccer
Nike, Inc.
08.2012 - 10.2014
- Steered creative direction and vision for global soccer, developed seasonal category strategy, owned retail lab execution, and defined global visual merchandising and styling directives
- Strengthened brand expression and soccer sell-through in retail stores globally by creating visual merchandising strategic direction, overseeing global soccer concept for 2014 Brazil World Cup
- Launching specialized football spaces in key cites, as well as leading creative development for events, pop ups and special projects
- Drove visual merchandising and marketing projects further upstream for key accounts through consumer insights, financial analysis, global sales tools, directives, and seasonal flow maps, ensuring end-to-end product stories to optimize results
- Developed fixtures, storytelling elements, props and signage in partnership with store design and retail brand marketing teams, creating compelling and inspiring retail environment to connect with soccer consumer.
Manager – Visual Merchandising, Western Europe Soccer
Nike, Inc.
08.2008 - 08.2012
Education
Level 2 - Sport and Fitness
City & Guilds
London, England09.1999
10 GCSE's -
Holloway Boys School
London, England 09.1997
Skills
- Strategic Vision & Planning
- Adobe Suite & Microsoft Office
- Integrated Retail Marketing
- Team Leadership & Coaching
- Project Management
- Budgeting
Timeline
Director – Visual Strategy
Lakeshore Learning Materials
03.2022 - Current
Director – Visual Merchandising, North America Factory Outlet
Nike, Inc.
10.2017 - 01.2021
Director – Visual Merchandising, North America, All Retail Channels
Nike, Inc.
10.2016 - 10.2017
Director – Visual Merchandising, Emerging Markets
Nike, Inc.
10.2014 - 10.2016
Manager – Visual Merchandising, Global Soccer
Nike, Inc.
08.2012 - 10.2014
Manager – Visual Merchandising, Western Europe Soccer
Nike, Inc.
08.2008 - 08.2012
Level 2 - Sport and Fitness
City & Guilds
10 GCSE's -
Holloway Boys School
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