Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Christopher Purcell

Charlotte,NC

Summary

Dynamic and results-oriented fitness and business leader with over 15 years of experience cultivating high-performing teams, driving revenue growth, and enhancing client experiences in luxury and high-volume clubs. Achievements include rapid advancement to PTL-2 within 3.5 months at Lifetime by establishing a robust client base during onboarding and fostering long-term relationships. Recognized for consistently exceeding KPIs and mentoring trainers to achieve personal businesses that surpass $10K in monthly sales, while successfully growing team members into onboarding and leadership roles. Committed to propelling Charlotte toward its first $500K revenue milestone while nurturing the next generation of industry leaders through adaptive leadership that balances accountability with support.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Team Member Development Manager

Lifetime Athletic Club
08.2021 - Current
  • Enhanced employee performance by developing and implementing comprehensive training programs.
  • Conducted regular talent assessments to identify high-potential employees and devise focused development plans accordingly.
  • Mentored team members to foster professional growth and strengthen leadership skills across the organization.
  • Implemented performance management systems to track employee progress and provide actionable insights for future development efforts.
  • Aligned staff development objectives with organizational goals, promoting a culture of continuous improvement and excellence.
  • Created a supportive coaching culture within the organization, empowering employees to take charge of their own professional development.
  • Streamlined onboarding process, coordinated new hire orientations and provided training for new employees leading to faster growth and ownership of their business within the first 60 days.
  • Increased gym membership by conducting facility tours and explaining the benefits of personal training services to potential clients.
  • Mentored new personal trainers, sharing knowledge of best practices and providing guidance on client management techniques.

Personal Trainer

Lifetime Athletic Club
03.2021 - 08.2021
  • Contributed to one of the fastest-growing teams of new hires being fully booked during the onboarding period. (Grew clientele to 30 hrs with a single "SNS" client and retained 90% of business for 3+ years)
  • Kept abreast of emerging fitness trends through regular continuing education courses, ensuring the provision of up-to-date training methods.
  • Streamlined client scheduling processes through efficient appointment management systems, ensuring timely communication of changes or cancellations.
  • Expanded knowledge of industry trends by attending workshops and conferences, applying new techniques to client programs.
  • Increased client retention through consistent communication, motivation, and support.
  • Boosted personal training revenue by promoting additional services to existing clients.
  • Cultivated strong relationships with clients, resulting in a high rate of referrals and new business.
  • Increased overall gym revenue through effectively upselling personal training packages and nutritional supplements.
  • Streamlined client onboarding process, ensuring a smooth and welcoming introduction to gym facilities and services.

Owner

PureVibes Wellness
10.2015 - 04.2021
  • Create lifestyle for individuals based on their goals. Outlining day to day, moment to moment habits to help assist clients in finding the ideal balance.
  • I worked remotely with most of my client base and some local in person organizations. I helped over 800 personal clients achieve their own health related/Lifestyle goals. It is my passion and goal to offer more value to others than anyone else.
  • Evaluated company performance against objectives, adjusting strategies as needed to achieve desired results.
  • Developed business plan, processes and procedures to provide superior training, lifestyle coaching, implementation of nutritional programs to customers.
  • Fostered strong professional network and partnership building skills to connect with quality leads.
  • Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
  • Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.

Lead Personal Trainer

Apex Fitness
08.2017 - 01.2020
  • Expanded the gym''s membership base by effectively marketing services through social media platforms, community events, and targeted advertising campaigns.
  • Implemented innovative group fitness classes that catered to diverse member interests, attracting new participants regularly.
  • Developed strong rapport with clients, fostering a supportive and motivating environment for personal growth and achievement.
  • Addressed client inquiries promptly while maintaining professionalism throughout interactions both face-to-face or via phone/email correspondence.
  • Streamlined gym operations through effective scheduling, equipment maintenance, and staff management, promoting a smooth-running facility.
  • Collaborated with other trainers to share best practices, ensuring all clients received top-notch instruction and guidance.
  • Organized special events such as charity fundraisers or themed workout classes to boost engagement within the gym community.
  • Demonstrated exceptional leadership qualities by consistently maintaining a high level of professionalism and setting a positive example for fellow trainers.
  • Mentored junior trainers in developing their skills and expertise in personal training techniques and approaches.
  • Maintained up-to-date industry knowledge by attending professional development conferences/seminars regularly.
  • Developed strong partnerships with local healthcare providers, referring clients as needed for specialized support or services.
  • Utilized cutting-edge software to track client progress, analyze trends, and generate detailed reports informing future program adjustments.
  • Helped launch presale and grand open club bringing on 12 trainers, training, building membership base, and fostering community both inside the club and within the community itself.

Regional Sales Manager

ICS COMMUNICATIONS
08.2017 - 06.2018
  • Work with the VP of Sales to develop an annual sales plan for designated territories.
  • Execute the company territory sales management system and coaching, utilizing specific performance measures to cultivate the strengths of assigned sales reps and ensure their achievement of monthly, quarterly, and annual growth targets.
  • Manage direct reports for efficient and effective account coverage for all accounts within the assigned region, including establishing a regular call cycle and using CRM tools.
  • Conducts in-person “ride-alongs” with direct reports to ensure compliance of sales system, gauge sales rep performance, on-board new account executives, understand real-time market trends, and assist with key customer interactions.
  • Ensure sales reps’ effective and efficient utilization of all marketing collateral/tools.
  • Conduct regular 1:1 meetings (phone, Teams, Zoom, or in-person) with sales reps to ensure implementation of territory sales plans and to coordinate efforts of sales teams.
  • Conduct and review market, customer, and competitive analysis to determine customer needs, volume potential, price schedules and discount rates, promotional vehicles, and optimal merchandising. Ensure the successful execution of sales campaigns.
  • Represent the Company at industry association meetings, trade shows, and various events as needed.
  • Communicate effectively and promptly, and act as liaison between sales and other internal departments.
  • Prepare and present sales reports for the Company Executive Team and VP of Sales as necessary and at Company meetings, to include bi-monthly strategy meetings with executive leadership.
  • Keep Company aware of market and account trends and report on competitive issues/news as necessary.
  • Lead in hiring, training, and evaluation of sales reps in assigned territory.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely reassessing needs and resolving conflicts.
  • Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region's jurisdiction.

Certified Fitness/Wellness Expert

MIDTOWN ATHLETIC CLUB
09.2015 - 03.2017
  • Taught clients how to modify exercises appropriately to avoid injury.
  • Assisted older adults with weight training programs by setting up equipment and providing detailed instructions.
  • Contributed to the operation of a clean, friendly and well-maintained health club.
  • Recorded training sessions and maintained package rates for each client. Encouraged clients to engage in group fitness classes and other activities in the gym to meet fitness goals.
  • Carefully evaluated member needs and assisted them in achieving personal fitness goals.
  • Participated in club promotions to recruit new members and increase club sales.
  • Counseled clients on proper nutrition and exercise habits.

General Manager

EMPIRE FITNESS INC
08.2014 - 08.2015
  • Managed the day-to-day tactical and long-term strategic activities within the business. Planned, directed and monitored regulatory operations including quarterly business reviews and meetings.
  • Recruited, retained and developed professional talent needed to meet business objectives. Mentored 25 staff members by maintaining an effective communication system through constructive feedback and taking interest in their long-term career growth.
  • Provided strategic direction on prioritization, integration and resource application.
  • Cultivated strong working relations with other industry executives.
  • Identified and drove creative solutions including building relationships with key industry insiders and ensured exceptional client service and quality product offerings.
  • Conducted cost, schedule, contract performance, variance and risk analysis. Offered feedback to executive-level management on the effectiveness of strategies, selling programs and initiatives.
  • Decreased company costs by 30% by negotiating 4 new contracts with suppliers and vendors. Mostly through bartering services.
  • Developed department's first incentive performance plan, which motivated staff and resulted in a 23% increase in sales.
  • Executed integrated advertising campaign across multiple media channels by implementing effective networking and content marketing strategies.
  • Leveraged social media websites such as Facebook, Instagram, YouTube, and Twitter to promote services and gauge customer needs and preferences.
  • Developed and implemented strategies to increase sales and profitability.

ISSA CPT/Lifestyle Coach/Administrative Assistant/Sales Manager

CHAMPIONS FITNESS CENTER
11.2010 - 01.2015
  • Contributed to an 85% increase in sales for the personal training department.
  • Taught clients how to modify exercises appropriately to avoid injury.
  • Contributed to the operation of a clean, friendly and well-maintained health club.
  • Recorded training sessions and maintained package rates for each client.
  • Encouraged clients to engage in group fitness classes and other activities in the gym to meet fitness goals.
  • Carefully evaluated member needs and assisted them in achieving personal fitness goals.
  • Demonstrated and explained fitness program benefits to members, resulting in a 30% increase in member participation in paid classes.

MAC IT Specialist-Intern

Upstate Medical University
06.2012 - 03.2013
  • Analyzed key metrics to measure product effectiveness.
  • Troubleshot and resolved Internet connectivity and general software and hardware issues. Identified product problems and strengths and collected data on the customer experience.
  • Gathered and analyzed market information and used findings to define product strategy.
  • Drafted user stories, use cases and functional specifications to support product development.
  • Leveraged in-depth understanding of end-to-end customer experience to identify pain points and latent customer needs.
  • Added user accounts, troubleshot issues with users and monitored usage on the printing management system.
  • Collaborated with the global team to resolve IT support cases.

Education

Board Certified Nutritional Practitioner - Nutritonal Therapy

Nutritional Therapy Association
Brooklyn, NY
10-2019

Bachelor of Science - Kinesiology

SUNY, Cortland
Cortland, NY
06.2010

Skills

  • Trainer Development
  • Sales Leadership
  • KPI & Revenue Growth
  • Client Retention
  • Cross-Department Collaboration
  • Operational Accountability

Certification

  • ACSM CPT
  • NASM CPT
  • NASM CES
  • ISSA CPT
  • ISSA CES
  • FBCS (Functional Blood Chemistry Specialist)
  • FNTP (Functional Nutritional Therapy Practitioner)
  • TRX Certified
  • Spin Certified
  • Lifetime Dynamic Stretch Specialist

Timeline

Team Member Development Manager

Lifetime Athletic Club
08.2021 - Current

Personal Trainer

Lifetime Athletic Club
03.2021 - 08.2021

Lead Personal Trainer

Apex Fitness
08.2017 - 01.2020

Regional Sales Manager

ICS COMMUNICATIONS
08.2017 - 06.2018

Owner

PureVibes Wellness
10.2015 - 04.2021

Certified Fitness/Wellness Expert

MIDTOWN ATHLETIC CLUB
09.2015 - 03.2017

General Manager

EMPIRE FITNESS INC
08.2014 - 08.2015

MAC IT Specialist-Intern

Upstate Medical University
06.2012 - 03.2013

ISSA CPT/Lifestyle Coach/Administrative Assistant/Sales Manager

CHAMPIONS FITNESS CENTER
11.2010 - 01.2015

Board Certified Nutritional Practitioner - Nutritonal Therapy

Nutritional Therapy Association

Bachelor of Science - Kinesiology

SUNY, Cortland

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