Christopher Robinson
Euless,Texas
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
12
12
years of professional experience
Work History
Digitial Marketing and Sales Manager
Pillar Medical Group
01.2012 - Current
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Launched targeted email campaigns that resulted in increased open rates, click-through rates, and lead conversions.
- Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
- Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
- Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decisionmaking.
- Developed new business partnerships for enhanced market reach and revenue generation.
- Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
- Spearheaded trade show participation, increasing brand exposure and generating valuable leads for the sales team.
- Analyzed sales and marketing data for improved strategies.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Coordinated public relations efforts including press releases which garnered significant media coverage.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove sales by developing multi-million dollar contract sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Education
BBA - Business Administration And Marketing
Texas State University
San Marcos, TX08.2001
Skills
- Sales Presentations
- Marketing Analytics
- Product Launches
- Competitive Analysis
- Web Analytics
- Multicultural Marketing
- Channel Management
- Search Engine Optimization
- Team Leadership
- Rapport and relationship building
- Business growth and retention
Accomplishments
- Supervised team of [Number] staff members.
- Documented and resolved [Issue] which led to [Results].
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Digitial Marketing and Sales Manager
Pillar Medical Group
01.2012 - Current
BBA - Business Administration And Marketing
Texas State University
Similar Profiles
JOSHUA PHILIP SINGHJOSHUA PHILIP SINGH
Nurse at Our Lady Of The Pillar Medical CenterNurse at Our Lady Of The Pillar Medical Center
Aaliyah MontagueAaliyah Montague
Lead Direct Support Professional at Pillar Care ContinuumLead Direct Support Professional at Pillar Care Continuum
Melvin MitchamMelvin Mitcham
Dietary Aide at Pillar Stone HealthcareDietary Aide at Pillar Stone Healthcare