Maintained detailed familiarity with high-value players and guests of casino and researched and identified most valuable players and guests in distinctive time frames.
Executed promotions and VIP events, tournaments and other special functions to develop and maintain guest loyalty and incremental visitation.
Achieved goals and objectives by phone calls, e-mails to current, inactive and prospective high-end players for increased casino revenue.
Developed one-on-one relationships with premium players and provided exceptional guest service to cultivate and maintain VIP relationships.
Maintained and developed positive, friendly relationships with gaming customers by assisting guests with VIP requests and amenities and issuing comps.
Informed guests of events and promotions.
Organized and coordinated show reservations, guest rooms and meals to provide guests with optimum convenience and comfort.
Marketing and Special Events Coordinator
Great Smoky Mountain Railroad
01.2021 - 12.2021
Supervised staff during events and maintained efficient performance.
Polar Express train ride saw its biggest year under my leadership, grossing $2.5 million, while being sold out nightly
Lead 1702 Club membership to grow by 8%
Organized and coordinated special events (rails and wine, pumpkin patch, moonshine train and Polar Express), while focusing on delivering superior customer service.
Recruited and hired employees for Polar Express
Traveled regionally to market and promote railroad
Developed the 2021 GSMR and Polar Express brochures
Coordinated efficient set-up and clean-up for each event for quick turnarounds.
Marketing Manager
Aramark
06.2019 - 12.2020
Lead and trained sales associates.
Saw an increase in student meal plans by 22% and student engagement by 34% under my marketing plans.
Onboarded new clients efficiently by developing database listings, uploading information and defining related lists.
Developed strategies with corporate leadership to increase revenue and meal plans.
Designed, implemented and enhanced marketing plans to maximize outreach and product for new clients.
Organized contacts and orchestrated innovative marketing campaigns with senior level management to boost awareness, engagement and sales.
Analyzed website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
Ran the entire campus dish website and out webpage.
Used Adobe/Canva to create and develop advertisements and different marketing campaigns.