Christopher Routh

• Direct social media strategy to promote brand building, follower retention and revenue-focused activities.
• Track social media metrics to determine audience growth rate, volume and reach.
• Create and curate original content in a consistent brand voice.
• Craft varied digital content, including reels, tiktoks, to keep brand current and on trend.
• Develop eye catching lifestyle photography that stand out on a social feed.

Clients of Note:

Accessory Exchange NYC, Alston & Bird, Crocs, Doral Arrowwood, New York Hospitality group, Seaview Productions, Kate Made Skincare

• Work closely with clients to ensure high satisfaction with product photography.
• Collaborate with top brands to develop memorable high quality visuals for social campaigns.
• Use social listening to pitch and implement successful social media strategies to meet business goals.

• Managed brand social campaigns that led to 86% in audience growth during my tenure.
• Created original content for social media implementing successful digital media strategies to meet business goals.
• Utilized editing and photography tools to enhance storytelling.
• Planned, produced, and edited video to maximize engagement based on analytics and social listening.
• Collaborated with marketing, advertising, social media managers, and management teams to plan ideal timing for campaigns.
• Worked successfully with diverse group of coworkers to solve time sensitive problems across many timezones.

Store Manager

• Managed seasonal retail storefront.
• Trained new employees on retail operations
• Schedule multiple employees

• Implemented new delivery and shipment systems improving tracking and fulfillment by 20%.
• Created original content for social media and website platforms implementing successful internet media strategies to meet business goals.
• Planned, produced, and edited video and social media projects to maximize engagement based on target audience activity and research.