Christopher Schoen
Richmond,VA
Summary
Enthusiastic Marketing Professional adept at building community relationships and marketing strategies. Team builder and clear communicator with strong problem solving and planning skills.
Overview
9
9
years of professional experience
Work History
Community Engagement/Social Media Manager
ART WORKS
06.2022 - Current
- Building social media strategies that effectively communicate the Art Works brand and activities to the public and advising the gallery owner on best practices for digital marketing
- Creating monthly marketing strategies and collaborating with the staff
- Creating content that promotes Art Works and its events, including photographing, filming and editing social media content along with designing fliers and digital assets
- Creating effective ad campaigns for all social media platforms
- Adapting social media plans and adjusting as needed based on organizational needs
- Building follower counts for all social media channels through consistent posting and audience interaction
Marketing Manager/Interim Associate Director of Marketing
VIRGINIA REPERTORY THEATRE
03.2024 - 11.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built and maintained relationship with community partners, venders, and internal stakeholders
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Coordination of all efforts related to marketing campaigns; grassroots outreach, arts organization and community partnerships
- Sales analysis and reporting
- Developed creative design for print materials, brochures, banners, and signs along with digital assets
Marketing Manager
GEORGIA SYMPHONY ORCHESTRA
01.2021 - 01.2022
- Responsibilities included establishing the Georgia Symphony Orchestra's marketing strategies, brand Identity, and executing marketing campaigns
- Advising on brand identity and external communication practices
- Analyzing sales trends for performances and implementing marketing strategies to assure best placement in the local market
- Collaboration with internal and external partners on social media and marketing campaigns, including mail assets to over 2000 residents in the Marietta region
- Creating and distributing social media content on average 3-5 times per week
- Maintaining CRM and building SOPs for best practices for ticketing and box office needs
Patron Services Manager
WASHINGTON BALLET
01.2016 - 01.2020
- Build subscription packages and responsible for pricing of all Washington Ballet performances
- Act as liaison with multiple performance venues across Washington DC
- CRM analysis and build ticket sales strategies including 36 performances of The Nutcracker with average 40,000 tickets sold
- Work with the Marketing Director to ensure that ticket prices and promotions matched the overall marketing strategy of the organization
- Manage subscriber services at performances at various Washington DC venues including the Kennedy Center, The Warner Theatre, and the Harman Center for the Arts
- Developed and maintained positive relationships with customers to build rapport and trust.
Education
Master of Arts - Arts Management
George Mason University
Fairfax, VA05.2018
Bachelor of Arts - English, Creative Writing, History
Virginia Commonwealth University
Richmond, VA12.2011
Skills
- Meta Business Suite
- Canva Pro
- Constant Contact
- Microsoft Office
- Adobe Suite
- Project management
- Marketing coordination
- Timeline preparation
- Marketing campaign management
- Vendor relations
Timeline
Marketing Manager/Interim Associate Director of Marketing
VIRGINIA REPERTORY THEATRE
03.2024 - 11.2024
Community Engagement/Social Media Manager
ART WORKS
06.2022 - Current
Marketing Manager
GEORGIA SYMPHONY ORCHESTRA
01.2021 - 01.2022
Patron Services Manager
WASHINGTON BALLET
01.2016 - 01.2020
Master of Arts - Arts Management
George Mason University
Bachelor of Arts - English, Creative Writing, History
Virginia Commonwealth University
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