Summary
Overview
Work History
Education
Skills
Certification
References Available
Music Writing, Composition and Production
Timeline
Generic

Chris Senter

Vernon,CT

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Director of Marketing

Bakery On Main
08.2023 - Current
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.

Marketing Manager

Bakery On Main
11.2020 - 07.2023
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Packaging Manager

Bakery On Main
11.2019 - 07.2023
  • Improved packaging efficiency by streamlining processes and implementing innovative solutions.
  • Reduced packaging costs with strategic sourcing and negotiations for materials and supplies.
  • Collaborated with cross-functional teams to develop new packaging designs that enhanced product appeal and functionality.
  • Trained and mentored staff on best practices in packaging, fostering a culture of continuous improvement within the team.
  • Conducted root cause analysis on recurring issues, developing corrective actions plans that led to significant improvements in the overall performance of the department.
  • Assisted with quality and production process improvements to support new packaging initiatives.
  • Coordinated with other departments to align production with customer requirements.

Product Line Manager

The Music People Inc.
11.2016 - 09.2019
  • Optimized product line performance by conducting thorough market research and identifying key customer needs.
  • Increased overall profitability through the implementation of strategic pricing initiatives and cost reduction measures.
  • Managed cross-functional teams to streamline product development processes, resulting in shorter time-to-market periods.
  • Conducted regular reviews of product line performance, identifying areas of opportunity for continuous improvement.

National Accounts Analyst

KMC Music / JAM Industries
08.2015 - 10.2016
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.
  • Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
  • Leveraged big data technologies to manage large datasets efficiently while maintaining high levels of performance.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Observed packing operations to verify conformance to specifications.

Education

B.A., Psychology -

University of Connecticut
West Hartford, CT
05.2011

Skills

  • Content Strategy
  • Branding
  • Creative Direction
  • Advertising Management
  • Web Analytics
  • Marketing Analytics
  • Product marketing
  • E-commerce strategy
  • Project Management
  • Key decision making
  • Campaign Development
  • Analytics and SEO
  • B2C Marketing

Certification

  • MIT Sloan School of Management, Cambridge, MA, Social Media Strategy: Creating Engagement, Insight, and Action, 01/2023
  • MIT Sloan School of Management, Cambridge, MA, Digital Marketing Analytics, 05/2021

References Available

Upon Request

Music Writing, Composition and Production

I have been playing guitar for more than 20 years and in my spare time enjoy writing and producing music for various projects 

Timeline

Director of Marketing

Bakery On Main
08.2023 - Current

Marketing Manager

Bakery On Main
11.2020 - 07.2023

Packaging Manager

Bakery On Main
11.2019 - 07.2023

Product Line Manager

The Music People Inc.
11.2016 - 09.2019

National Accounts Analyst

KMC Music / JAM Industries
08.2015 - 10.2016

B.A., Psychology -

University of Connecticut

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Chris Senter