Christopher Shaffer
Auburn,CA
Summary
Dynamic automotive leader with a proven track record at Nor Cal Automotive Group, driving sales growth and operational excellence. Expert in P&L management and team development, I transformed dealerships into market leaders, achieving record sales and enhancing customer satisfaction. Renowned for strategic planning and fostering high-performing teams.
Overview
37
37
years of professional experience
Work History
Director of Operations / Platform Manager
Platinum Auto Group
Tracy, California
08.2025 - Current
- Oversaw daily operations to enhance efficiency across multiple departments.
- Led strategic vision and direction for organizational growth and development.
- Oversaw financial planning and resource allocation across departments.
- Fostered a culture of collaboration and innovation among senior leadership.
Managing Partner / General Manager / Platform Manager
Nor Cal Automotive Group
Sacramento, CA
08.2004 - 08.2025
- Recruited to launch Roseville Hyundai, playing key role in new store opening (incl. staffing, employee training, and oversight of dealership and facilities planning, construction, and layout).
- Expanded multi-operations leadership scope post-acquisition of Elk Grove store in 2010 and Folsom store in 2013, enhancing operational efficiency across all locations.
- Optimized operations of 4 locations (incl. Hyundai, Genesis, and CDJR) and performance of over 300 employees across all locations.
- Positioned dealerships to achieve YoY growth, profitability, and outstanding CSI scores in both sales and service, including first Hyundai dealer in CA to sell 200 new cars at the time.
- 5X success as #1 Hyundai dealer in CA, #1 dealer in district for 19 straight years, and consistent achievement as #1, #2, and #3 in district sales volume for all 3 Hyundai stores.
- Sold CDJR store and Genesis at huge multiples.
- Organization Management & Planning: Established a culture of continuous improvement among staff. Trained, coached, mentored, and motivated staff to ensure personal and professional development. Enhanced collaboration and communication.
- Spearheaded initiatives to attract, hire, develop, and retain top talent, resulting in 8 of 11 managers at 3 Hyundai stores advancing from sales positions, achieving an average tenure of 14 years.
- Elk Grove Hyundai: Raised monthly fixed gross over 30%; monthly new car volume 140%; gross $900 a unit from $1400 to $2300 front; used car volume from 40 to 85 and gross from $1700/car to $2300/car.
- Sacramento CDJR: Ramped up monthly new car volume from 30 to 85 on average; gross $700 a unit from $1300 to $2000 front; used car volume from 25 to 50 and gross from $2200/car to $2900/car. Proved instrumental on leadership team that sold CDJR store at 500% profit.
General Sales Manager, F&I manager, Sales
Staluppi Auto Group
Islip, NY
08.1989 - 08.2004
- Guided team to exceed dealer sales targets by implementing effective sales strategies and business plans.
- Fostered positive work environment and built high-performing sales team, consistently exceeding goals through recruitment, training, and coaching of engaged sales performers.
- Advanced through sales, finance, and management roles over 11 years, gaining extensive experience in various positions.
General Manager
Staluppi Auto Group
Las Vegas, NV
08.1989 - 08.2004
- Transformed store to achieve #1 national ranking within 90 days, elevating dealership from bottom 25%.
- Orchestrated turnaround strategies that increased monthly new car sales from 70 to 400, per vehicle retail from $1500 to $2500, and pre-owned sales from 0 to 100, with PVR rising from $1700 to $2800.
- Maintained #1 or #2 sales volume ranking for three consecutive years.
- Set Hyundai all-time sales record (2002-2003) while enhancing customer satisfaction and repeat business.
- Drove year-over-year business growth through strategic operations budget management and long-range planning for 60-person team.
- Focused on recruiting, hiring, and developing high-potential talent, resulting in cohesive organization and optimal staff performance.
- Strengthened relationships with clients, vendors, partners, and staff to foster loyalty and enhance communication channels.
- Implemented comprehensive management practices that boosted F&I over $2400 per vehicle.
Education
Bachelor of Arts (B.A.) - Business Administration & Management
SUNY
Stony Brook, NY01-1992
Skills
- Operations management
- P&L management
- Budgeting and cost control
- Process improvement
- Profitability strategies
- Sales and business development
- Sales analytics
- Sales training
- Customer service excellence
- Satisfaction improvement
- Turnaround management
- Client relationship management
- Team leadership
- Vendor management practices
- Dealer management systems
- CRM systems knowledge
- Inventory management software expertise
- Inventory control strategies
- Data analysis tools
- Social media marketing
- Retail management
Timeline
Director of Operations / Platform Manager
Platinum Auto Group
08.2025 - Current
Managing Partner / General Manager / Platform Manager
Nor Cal Automotive Group
08.2004 - 08.2025
General Manager
Staluppi Auto Group
08.1989 - 08.2004
General Sales Manager, F&I manager, Sales
Staluppi Auto Group
08.1989 - 08.2004
Bachelor of Arts (B.A.) - Business Administration & Management
SUNY