Chris Sharpe

As the Channel Marketing Manager for Amazon Shipping, I manage and optimize our marketing campaigns from ideation through deployment and reporting. Through my efforts, the Amazon Shipping team effectively reaches and converts our target audience of various-sized shippers across the USA. Some key successes I have enabled include:

• Creating, optimizing, and launching a campaign intake process that allows for a standardized and effective mechanism to launch marketing campaigns across various channels, reducing the time to launch from 3 weeks to 5 days or less.
• Managed list email sends to an average audience of 5,000 recipients, achieving an average open rate of 41% and a click-to-open rate of 15%
• Created, launched, and optimized a "Hands Off The Wheel" email program that nurtured prospects through the marketing funnel to convert to leads, resulting in 428 marketing leads.

• I provide consulting and implementation for various clients in the Pacific Northwest
• Some of my clients include: Dub Sea Fish Sticks Baseball Organization (Formerly the Highline Bears): I provided SEO, digital strategy, and integrated marketing strategy to enable the Highline Bears to successfully re-brand as the Dub Sea Fish Sticks
• Elements of the strategy I provided included an integrated re-brand campaign that focused on merchandise sales, digital advertising, website search optimization, outdoor marketing (billboards), and more
• Pacific Northwest Couriers LLC: I relaunched the Pacific Northwest Couriers website to better communicate what they do and generate leads
• In addition to building and optimizing the website, I provide ongoing marketing strategy and paid search ad management

• Managed a quarterly budget of over $120,000 for paid social and paid search, resulting in over 800 quarterly B2B AQLs with an average cost per lead of $130 and a total of $3,508,000 in pipeline
• Re-designed a subscriber journey from an inconsistent experience to an informative package that includes updates on the latest threats, webinars, and quarterly threat reports
• Some of the results include the generation of over 250% gain in subscriber count, Increased 28-day pageview count by over 1,000% for breaking news, and generated an increase in leads by 498%
• Increased brand visibility by revamping the Infoblox podcast to include live video of each recording, including streaming across social media channels, on-demand videos, and podcast episode downloads
• The result was an Increase in episode consumption by over 300% by introducing new ways to consume
• Managed the company's inbound marketing and SEO strategy, providing audits, competitive analysis, keyword research, and SEO plans and implementation
• Additionally, I updated the blog posting process to include SEO as a key element in every post, resulting in a significant lift in organic traffic

• Established and carried out successful SEO and digital marketing strategies for over 10 companies, resulting in organic and paid traffic increases that exceeded expectations.
• Conducted and presented over 15 SEO and content audits that informed the strategy for website redesign projects and marketing efforts
• Advised and implemented an SEO strategy that achieved over 2,600% increase in organic clicks

• Leveraged Salesforce, Pardot, and Excel to create and maintain over 30 dynamic and static lists
• Produced HTML emails attaining open rates as high as 26% through the use of custom headers, dynamic content and thoughtful CTA's
• Re-vitalized a failing BDR program by reconstructing the script and accompanying emails while providing hundreds of semi-qualified leads for the BDR team to contact

• Created, organized, and planned a 5-month giveaway campaign that resulted in 9768 email leads while driving 2798 unique visitors to the CFF website
• Generated and managed over 560 social media posts across multiple channels
• Planned the production of a promotional mini-film, which required planning shot sequence, managing logistics, and generating creative briefs