Adobe
Christopher Sims
Director
Rockford,IL
Summary
Experienced director with expertise in program composition, role definition, supervision, and budget allocation. Demonstrates a deep understanding and clarity in these areas. Highly effective at educating and informing senior leadership. Resourceful specialist skilled in problem-solving, data analysis, and delivering exceptional customer service. Adapts quickly to new technologies and processes to drive success. Proven track record of managing multiple projects and developing innovative solutions.
Overview
19
19
years of professional experience
3
3
years of post-secondary education
Work History
Food Justice Program, Director
Cultivate Charlottesville
Charlottesville, Virginia
10.2022 - 10.2024
- Initiated brand-new position of Community Engagement Program Director because of strong background in community engagement and community organizing
- Developed curriculum materials for Community Advocates program
- Hired organization's new Community Advocates Lead
- Educated and informed staff with regular posts addressing inequity and injustices
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Enhanced program efficiency by streamlining processes and implementing innovative solutions.
- Provided ongoing direction and leadership for program operations.
- Evaluated program performance through comprehensive data analysis, driving continuous improvement efforts.
- Mentored team members for professional development, resulting in increased productivity and job satisfaction.
- Established strong partnerships with internal and external stakeholders for collaborative problem-solving.
- Maintained and updated project related documents.
- Developed and implemented marketing strategies to promote program awareness and participation.
- Promoted an inclusive environment by actively engaging diverse populations in all aspects of programming.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
- Collaborated closely with executive leadership to develop strategic plans for long-term growth.
Marketing And Communications Manager
The Goodwin Project/Children's Theater Of Madison
Madison, WI
05.2021 - 12.2023
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Implemented data-driven approach to optimize digital marketing campaigns, improving overall performance metrics.
- Crafted persuasive press releases announcing new products and initiatives, garnering widespread media attention.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
- Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
- Conducted comprehensive market research to identify emerging trends and inform future marketing strategies.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Analyzed campaign performance data to identify opportunities for optimization and growth in target markets.
- Trained junior team members on effective communication strategies and techniques for engaging diverse audiences successfully.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Worked with public relations team to launch and update company social media profiles, website and blog.
- Led strategic development and implementation of clients' branding and marketing plans.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
Contracted Advocacy Specialist/DEI Lead
Women Who Code
Atlanta, GA
05.2021 - 05.2023
- Company Overview: Global tech company focused on diversity, equity, and inclusion
- Served as DEI and anti-racism specialist
- Initiated advocacy branding with diversity, equity, and inclusion focus
- Created social media posts to build advocacy branding voice
- Used research to locate diversity, equity, and inclusion content to empower organization's global efforts
- Effectively used diversity, equity, and inclusion lens
- Wrote organization's one-year anniversary reflection statement regarding about murder of George Floyd
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Followed all company policies and procedures to deliver quality work.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Boosted company's online presence by developing comprehensive digital marketing strategy.
- Assisted in developing strategic plan that aligned with long-term company goals.
- Generated reports detailing findings and recommendations.
- Evaluated staff performance and provided coaching to address inefficiencies.
Communications Specialist
Unitarian Universalists for A Just Economic Community
Chicago, Illinois
06.2018 - 06.2020
- Provided thought leadership on economic justice issues
- Served as face of organization
- Researched anti-equity as well as anti-racism issues to inform organization, also followers
- Maintained organization's website as well as social media presence
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Took photographs and videos during special events for promotional materials and social media pages.
- Coordinated with cross-functional teams to ensure consistent messaging across all channels.
- Advised senior management on communication risks and opportunities, influencing strategic decisions.
- Boosted audience engagement through innovative content creation for various platforms.
- Evaluated effectiveness of communication campaigns, using insights to guide future initiatives.
Anti-Racism/Anti-Oppression Lead
Unitarian Universalist Association
Boston, New York
10.2005 - 10.2018
- Strengthened overall anti-racism and anti-oppression educational content offered by Unitarian Universalist Association
- Designed workshops and presentations with multicultural and multigenerational teams to address racial inequity, oppression, sexism, and economic and environmental injustices
- Developed and executed strategic plans for process improvement, driving operational excellence across the organization.
- Increased customer satisfaction by improving product quality through robust process controls and proactive defect prevention measures.
- Identified root causes of recurring issues through rigorous problem-solving techniques, developing long-term solutions to prevent recurrence.
- Championed a culture of continuous improvement by fostering employee engagement and promoting best practices consistently.
- Established lean leadership program, developing next generation of lean thinkers and leaders within organization.
- Conducted root cause analyses to identify and address recurring issues, preventing future occurrences.
- Fostered culture of open communication and collaboration, which was crucial for successful implementation of lean principles.
- Collaborated with other departments to optimize production workflows.
Education
Bachelor of Science - Minored in Marketing Management
Rust College
Holly Springs, MS 08.1993 - 05.1996
Skills
Policy Expert
Websites
Middleinitial
D.
Continuingeducation
Intercultural Leadership Institute, 2018-2019
Accomplishments
- Collaborated with team of 16 in the development of The Goodwin Project.
- Achieved helping to elect President Barack Obama through effectively helping with Get Out The Vote and tabling as a Deputy Field Organizer.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 3 staff members as Summer Camp Director at Booker Washington Community Center.
- Achieved creating the advocacy voice for Women Who Code through effectively helping with direction of social change and DEI efforts.
Software
Google Suite
Timeline
Food Justice Program, Director
Cultivate Charlottesville
10.2022 - 10.2024
Contracted Advocacy Specialist/DEI Lead
Women Who Code
05.2021 - 05.2023
Marketing And Communications Manager
The Goodwin Project/Children's Theater Of Madison
05.2021 - 12.2023
Communications Specialist
Unitarian Universalists for A Just Economic Community
06.2018 - 06.2020
Anti-Racism/Anti-Oppression Lead
Unitarian Universalist Association
10.2005 - 10.2018
Bachelor of Science - Minored in Marketing Management
Rust College
08.1993 - 05.1996
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