CHRISTOPHER SIRSTINS
Sandy,UT
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
5
5
years of professional experience
Work History
Director of Marketing
Gillrie Institute
Lehi, UT
10.2022 - 06.2024
- Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Generated monthly performance metrics and analytical reports, reviewing, and communicating marketing campaign successes to executive and sales teams
Director of Marketing
Optimum Mortgage
Orem, Utah
11.2021 - 10.2022
- Led marketing efforts for a mortgage start-up, establishing print and digital ads, social media, and lead generation.
- Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales efforts.
- Advised executive management in developing long-term strategic plans related to growth initiatives.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
Marketing Manager
Simplify Home Loans
American Fork, UT
09.2019 - 11.2021
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed comprehensive marketing strategies, including social media, email campaigns, print/digital media, and blogging.
- Managed the entire marketing budget, including monitoring, analyzing, and adjusting allocations to meet strategic objectives efficiently.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Education
Bachelor's Degree in Journalism -
University of Utah
01.2016
Skills
- Marketing Campaign Development
- Collaboration
- Marketing Technology Management
- Team Leadership
- Project Management
- Content Marketing
- Internal Communications
- Social Media Marketing
- Content Curation
- Customer Relationship Management (CRM)
- Brand Development
- SEO
- Customer Segmentation
- Reporting & Analysis
- Sales Strategy & Training
- B2B & B2C Marketing
Volunteer Experience
Big Brothers Big Sisters, Mentor
Accomplishments
- Created and managed a corporate Health & Wellness Program during my time at Citywide Home Loans, that included promoting various community events and the Corporate Summer Games
References
References available upon request.
Timeline
Director of Marketing
Gillrie Institute
10.2022 - 06.2024
Director of Marketing
Optimum Mortgage
11.2021 - 10.2022
Marketing Manager
Simplify Home Loans
09.2019 - 11.2021
Bachelor's Degree in Journalism -
University of Utah
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