CHRISTOPHER STAHLER

Lead all marketing initiatives for a premier pickleball and community recreation venue, managing a team of two Marketing Associates to drive brand awareness and event participation. Oversee and execute comprehensive marketing strategies across digital and local channels, promoting a wide range of offerings including concerts, buffets, and national-level pickleball tournaments with 1,000+ registered players.

Develop and coordinate monthly social media calendars for Facebook, Instagram, TikTok, LinkedIn, Google Business Profile, and Nextdoor, ensuring consistent brand messaging and engagement. Executed email campaigns, push notifications, and digital promotions to boost event attendance and memberships. Designed and implemented marketing automation for PB-101 classes and day pass guests, enhancing lead conversion and visitor retention.

Developed and implemented comprehensive marketing strategies for all marketing initiatives, enhancing the brand visibility and audience engagement. My responsibilities included conducting market research and managing digital campaigns across SEO, PPC, and Facebook. I was also in charge of creating automations through HubSpot for emails and postcards, sending out over 50,000 postcards and 30,000 emails.

Actively assisted in the planning, implementation, and measurement of all digital marketing initiatives, catering to both corporate and franchise locations to ensure a cohesive and brand-aligned strategy across all platforms. My role also encompassed managing freelance content for all company websites, ensuring that each piece adhered to our quality and brand guidelines. I took a data-driven approach to our digital strategies, conducting and reporting on A/B testing strategies, which included experimenting with new meta and design elements to optimize user engagement and conversion rates. Additionally, I ran and managed Facebook and Google ads, where I navigated through various topics, including employee engagement and recruitment, to effectively target and captivate our desired audience, thereby driving both brand awareness and conversion.

Steered the company's digital marketing initiatives. My responsibilities encompassed managing and optimizing Pay-Per-Click campaigns. I developed and implemented strategic PPC campaigns across various platforms, targeting demographics that aligned with the products and brand ethos. I also contributed to some SEO tasks, ensuring that the website maintained a basic level of optimization to complement our paid advertising efforts.

Crafted client-specific content tailored to over 30 clients within the Senior Living industry, ensuring that each piece was not only engaging but also deeply rooted in factual and comprehensive research. My responsibilities extended to conducting thorough investigations to substantiate information utilized in various digital mediums such as blogs, eBooks, and landing pages. Furthermore, I spearheaded full redesigns and rewrites of existing websites with the objective of enhancing user navigation, fortifying copy, and bolstering both on-page and technical SEO. My involvement was pivotal during creative planning and review sessions, where I collaborated closely with coworkers to elevate the quality of content and designs, ensuring that our output not only met but exceeded client expectations and industry standards.