Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Christopher Stansberry

Kennett Square,PA

Summary

I'm a self-motivated marketing manager excited to bring over 5 years of experience and expertise to a growing agency. I'm highly proficient in analytics to leverage data to drive insights and future strategy development. I'm a proven team player with solid communication and relationship-building skills, passionate about combining strategy and creativity, driving new opportunities, and establishing dynamic relationships to contribute to overall company success.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing Manager/Event Organizer

Viral Festivals LLC
Newark, DE
04.2015 - Current
  • Assisted in the creation and organization of large outdoor festivals in Philadelphia & Baltimore that resulted in 5,000 - 6,000 attendees
  • Hired and managed temporary staff (security, zone leaders, guest assistants, front gate team, paid volunteers, load-in staff, A/V staff)
  • Cut costs by 20% by implementing an e-commerce site and integrated automation through ticketing apps and email marketing
  • Managed P&L statement
  • Successfully sold out events prior to commencement for two consecutive years resulting in 240k in revenue
  • Reduced guest complaints from 110 to 20 in one year
  • Reduced marketing expenses by 600% (30k to 5k) in two years by utilizing email marketing campaigns and automation; predominantly based on customer retention
  • Assisted in content strategies and creation to increase the following on social channels from zero to almost 200,000
  • Increased following of company Facebook Page from 15k to 60k in 6 months using organic and paid content strategies
  • Increased attendance for Mummers Mardi Gras by 50% with a $5,000 budget

Marketing Director

Falco Wealth Management
Paoli, PA
04.2023 - 04.2024
  • Established metrics to track ROI on all marketing programs.
  • Ensured compliance with relevant laws governing advertising practices.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Created customer-focused messaging that resonates with target audiences.
  • Maintained up-to-date knowledge of industry trends and competitive landscape.
  • Improved established processes as a means of increasing efficiency, which cut labor costs down by 30-40%.
  • Leveraged email marketing campaigns by integrating social paid campaigns directed to landing pages.

Digital Marketing & Advertising Manager

Digital Force Agency
Newark, DE
07.2018 - 05.2022
  • Retained 5-10 small business clients for a period of 4 years through continuous results and quality service
  • Analyzed clients’ online presence using Google Analytics and Ads Manager programs to make educated decisions on where to allocate marketing budget and increase results of client’s business objectives
  • Identified appropriate marketing channels and targeted audiences for marketing campaigns
  • Successfully introduced new product lines for clients that resulted in over $3mm in yearly revenue
  • Created digital assets for clients including logos, brochures, direct marketing material, flyers, signage, and motion graphic templates
  • Increased following of clients' social channels by 300% over one year, and engagement rate from .5% to 15% utilizing paid and organic content strategies
  • Increased social media following by 150% and boosted equipment sales in two years from $2mm to $5mm with a $5,000/month Ad Budget
  • Increased traffic to website by 300% to 5k monthly visitors and boosted sales by an average of 15% month over month for one year while reducing customer acquisition costs by 40%
  • Successfully integrated e-commerce and freight shipping capabilities to expand customer reach and increase revenue by $50,000/month
  • Strategized, developed, and managed paid digital marketing across Google Ads, YouTube, Facebook, and Instagram with monthly budget of $20,000 resulting in an average of $250,000 in monthly revenue
  • Wrote engaging and successful marketing/advertising copy for 50+ social media and email campaigns
  • Designed website for a client that resulted in a 55% increase in lead generation for high-ticket professional services
  • Conducted sales meetings that resulted in a 75% conversion rate, and 7 new client accounts that generated monthly retainers of 12k over a 4 year span

Marketing Director

Moodswing Lounge
Wilmington, DE
11.2012 - 12.2015
  • Responsible for customer acquisition through digital and traditional marketing activities such as Facebook Advertising, Radio, and PR campaigns
  • Successfully organized and developed a marketing campaign for monthly events that launched every month resulting in an uptick of 45% increase in revenue
  • Decreased customer turnover by 25% and increased employee retention by 33%
  • Assisted in the development of a business model that maintained an average guest attendance of 1,000 every weekend during the season and equated to 80k/month in revenue

Operations Manager

Fertl Soil
Kennett Square, PA
04.2010 - 10.2013
  • Operated heavy machinery such as forklifts, loaders, skid steerer, and an industrial rotary furnace drum
  • Managed a small staff of 5-10 employees and was responsible for staff production, safety, and retention
  • Responsible for freight shipping deliveries, pickups, and bills of lading
  • Accountable for production staying ahead of distribution while keeping all internal systems operating efficiently
  • Responsible for overseeing facility and equipment to meet OSHA standards and staff operate according to OSHA guidelines
  • Managed P&L statement
  • Utilized inventory management systems to ensure products, raw materials, and supplies were available to meet demands

Education

Sandler Business Development & Sales Training/ Sales Foundations & Leadership Programs -

Kennett Consolidated School District
Plymouth Meeting, District, PA
10.2013

High School Diploma -

Kennett Consolidated School District
Kennett Square, PA
06.1998

Skills

  • 3 years of Product Development
  • 5 years of Project Management
  • Website Development/UX Experience
  • Marketing Campaign Strategy & Messaging
  • Computer Proficiency- Google Sheets, Microsoft Excel, and PowerPoint
  • Leadership experience: teams of 20 people
  • Google, YouTube, Facebook & Instagram Advertising
  • Google Analytics & Tag Manager
  • Proposal Generation & Lead Generation
  • Email Marketing (Mailchimp, Klayvio)
  • Video Editing & Production (Adobe Suite: Premiere Pro, After Effects)
  • Content Creation/Graphics (Photoshop, Illustrator)

Certification

  • Facebook Blueprint Certified
  • Google Partners Certified
  • Video Editing & Production (Adobe Suite: Premier Pro, After Effects, Audition)
  • Content Creation/Graphic Art (Photoshop & Illustrator)
  • Social Media Management (Facebook, Instagram, LinkedIn)

Timeline

Marketing Director

Falco Wealth Management
04.2023 - 04.2024

Digital Marketing & Advertising Manager

Digital Force Agency
07.2018 - 05.2022

Marketing Manager/Event Organizer

Viral Festivals LLC
04.2015 - Current

Marketing Director

Moodswing Lounge
11.2012 - 12.2015

Operations Manager

Fertl Soil
04.2010 - 10.2013

Sandler Business Development & Sales Training/ Sales Foundations & Leadership Programs -

Kennett Consolidated School District

High School Diploma -

Kennett Consolidated School District

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