Christopher Stets

As a dynamic and results-oriented marketing executive, I bring over 30 years of extensive experience driving strategic initiatives, cultivating high-performing teams, and pioneering innovative marketing solutions across competitive industries. My track record speaks volumes, showcasing a consistent ability to enhance brand visibility, capture market share, and propel revenue growth through meticulously crafted marketing strategies. Proficient in seamlessly integrating traditional and digital marketing channels, I specialize in developing holistic campaigns that deeply resonate with target audiences, driving engagement and conversion rates to unprecedented levels.

Excelling in fostering cross-functional collaboration, implementing data-driven decision-making, and swiftly adapting to evolving market trends, I am actively pursuing the opportunity to leverage my expertise and leadership skills as the Vice President of Marketing. With a commitment to driving success to new heights, I aim to innovate, strategize, and lead with vision.

• Advanced Social Media Theory 10'
• Data Driven Marketing 12'
• Advanced Email Analytics 23'
• Professional Scrum Master 1 (PSM1) 15'
• Professional Scrum Master 2 (PSM2) 20'
• Master Photographer 02'
• Craftsman Photographer 01'
• Certified Professional Photographer 99'
• Adobe Master Certified Educator 10'

• Robert Mitchel, Christopher is a leader and motivator. He seeks to be the best in everything he does. He is an innovator in creativity in all projects he has tackled. Dedicated to every aspect of work and family. Would highly recommend Christopher for any position he is offered as I know it would not be a wrong choice as he will surpass all levels of expectations and create benchmarks for others to follow.
• Holly Case, Chris is one of the most amazing people that I have ever worked with. He has a very professional demeanor, but can add humor to the darkest of situations to always make everyone at ease. The staff that he leads will always go the extra mile for him as they acknowledge his support and appreciation to them as members of his team. His creativity is bar none to anything I have ever seen. Chris is definitely THE BEST in his field. He would be a wonderful asset to any company!
• Natalie Zofko, Chris is a great leader who gives his team full creative reign, trust, respect, and responsibility. I reported directly to Chris while I worked as a temporary designer for Columbus Monthly. It was refreshing to work for a manager who is passionate about what he does. I was bummed when my assignment was completed, and I'd work for him again, in a second.

• American Marketing Association
• American Advertising Federation
• Professional Photographers of America
• Professional Photographers of Ohio
• American Association of Media Photographers
• Professional Photographers of Central Ohio

• Digital Marketing Campaigns
• UX/UI
• Sales Force Marketing Cloud
• Market Research
• Focus Groups
• Data Analytics
• E-Commerce
• Mobile & Web Applications
• Complex Project Management
• Public & Media Relations
• Agile Process
• Blockchain Technology
• Mobile Applications (SaaS)
• Progressive Web Applications

• Brand Evangelism - American Marketing Association, 2012
• Show Us Your Brand - American Advertising Federation, 2010
• Super Bowl Commercial Panel - American Advertising Federation, 2010
• Professional Photographers of Ohio State Convention, 2001, 2003, 2000, 1999
• Professional Photographers of Northern Ohio, 2000
• Tri-State Professional Photographers, 2000

• Employed advanced expertise in technical, conceptual, and content development to craft highly impactful digital marketing campaigns and collateral, catalyzing a substantial surge in client revenue.
• Crafted and delivered captivating sales presentations, resulting in the successful acquisition of client agreements valued at $4 million for a groundbreaking SaaS application project.
• Championed a holistic digital transformation initiative encompassing three websites and social media platforms, culminating in an extraordinary 2700% surge in web traffic. Through strategic optimization and innovative approaches, I achieved a remarkable 26% reduction in customer acquisition costs while simultaneously fostering a notable 63% increase in customer retention rates. These efforts synergistically contributed to substantial profit growth, underscoring the transformative impact of our initiatives.
• Leveraged consumer research insights and sophisticated price analytics to meticulously fine-tune retail price points, resulting in a significant enhancement of corporate profitability.