CHRISTOPHER STONEBRAKER
Sausalito,CA
Summary
Results-driven sports media director with a proven track record in audience growth and engagement through innovative social media strategies. Skilled in developing and executing impactful content campaigns, analyzing performance metrics, and enhancing brand visibility, driving significant interaction across major digital platforms.
Overview
20
20
years of professional experience
Work History
Director of Social Media
MAXPREPS / CBS SPORTS
El Dorado Hills, CA
10.2023 - Current
- Oversee creative direction, storytelling, editing, and brand standards across social content.
- Manage and mentor the MaxPreps social team, overseeing day-to-day content, creative direction, platform strategy, and execution across all social channels.
- Lead social media strategy and creative execution across major digital platforms.
- Develop and produce original social, video, and sports-focused content from concept through delivery.
- Manage content calendars to organize and schedule social media posts effectively, responding swiftly to breaking news, trends, and cultural moments to maximize engagement.
- Conceived and executed branded content and sponsorship campaigns for national partners, driving brand visibility and audience interaction.
- Partner with internal teams and external brands to develop integrated social and digital campaigns.
- Direct video shoots, live-event coverage, and on-location content production.
- Develop recurring content franchises and new creative formats designed to grow and engage audiences.
- Analyzed audience performance and social trends to refine creative strategy, enhancing content relevance and effectiveness.
Senior Manager, Social Media
MAXPREPS / CBS SPORTS
08.2006 - 09.2024
- Assumed responsibility for social media, video production, event coverage, original content, sponsorships, and audience development to enhance engagement.
- Facilitated growth and evolution of national sports media platform across social, digital, video, and live experiences, contributing to audience reach.
- Collaborated across creative, editorial, production, sales, and partnership teams to deliver integrated content and campaigns.
- Adapted to evolving business and audience needs, expanding responsibilities across multiple content and production areas to meet strategic objectives.
Director of Social Media
247SPORTS / CBS SPORTS
Nashville, TN
01.2023 - 05.2024
- Led social media strategy and day-to-day content execution across a major sports media platform.
- Developed platform-specific content strategies to grow and engage sports audiences across social channels.
- Managed real-time sports coverage and audience engagement, enhancing interaction across social platforms.
- Applied audience insights and performance data to refine content strategy, optimizing engagement and reach.
- Collaborated with editorial, creative, video, and production teams to identify and execute timely content opportunities.
- Ensured consistent brand voice and content quality, reinforcing brand identity across digital channels.
Education
B.A. - International & Intercultural Communication Studies
California State University
Sacramento01-2006
Exchange Studies, International & Intercultural Communication
University of Technology Sydney
01-2005
General Education
San Diego State University
01-2003
Skills
- Social media strategy
- Creative direction
- Audience development
- Audience engagement
- Social media management
- Video production
- Video editing expertise
- TikTok and Instagram expertise
- Adobe Creative Cloud proficiency
- Photoshop expertise
- Google Analytics knowledge
- Meta Business Suite experience
- YouTube Studio familiarity
- CMS proficiency
Timeline
Director of Social Media
MAXPREPS / CBS SPORTS
10.2023 - Current
Director of Social Media
247SPORTS / CBS SPORTS
01.2023 - 05.2024
Senior Manager, Social Media
MAXPREPS / CBS SPORTS
08.2006 - 09.2024
B.A. - International & Intercultural Communication Studies
California State University
Exchange Studies, International & Intercultural Communication
University of Technology Sydney
General Education
San Diego State University