CHRISTOPHER SUPERCHI
National Fresh Category Manager
Mount Laurel,NJ
Summary
Outstanding leadership skills with expertise in driving customer-focused insights across Retail, Broker and Specialty Food Distributors. Over 20 years of clear success executing on competitive business strategies that deliver first-rate category, shopper and channel-specific insights. Scope of experience includes advanced skills in Syndicated Data, Category Strategy and Retailer Activation. Strong executive level presence with ability to develop and influence joint business planning processes and increased sales growth. Accomplished background in providing strategic guidance at retail levels among major food companies. Proven ability to evangelize, inspire and lead cross-functional teams to success.
Overview
17
17
years of professional experience
Work History
National Fresh Category Manager
UNFI
1 2018 - Current
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Assisted in conducting audits of key suppliers and monitored supplier performance.
- Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Increased overall category sales by developing and executing strategic merchandising plans.
Director of Category Management
Haddon House Food Products, Inc.
10.2015 - 01.2017
- Charged with driving targeted shopper, consumer and customer insights; manage large portfolio of different retail brands and oversee analysts and support staff
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Director of Sales
Haddon House Food Products, Inc.
05.2007 - 10.2015
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Implemented robust sales tracking systems to monitor progress against targets and provide actionable insights for improvement efforts.
- Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Managed team of sales representatives, providing guidance, coaching and support.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Built relationships with customers and community to establish long-term business growth.
Education
Associate of Arts - Education
Valencia Community College
06.2007
Skills
Operations/Merchandising ManagementP&L ManagementProject Planning/ManagementMarketing/Sales/PurchasingMulti-Location LeadershipRisk Assessment/MitigationSupply Chain/Process ManagementStrategy FormulationRetail Space ManagementProductivity Enhancement InitiativesStakeholder Management/Buy InCoaching & Mentoring
Business Development
Contract Negotiation
Systems and software expertise
Operations
Database Management
Sales Analysis
Customer Relationships
Sales Meetings and Orientations
Problem-Solving
Data-driven decision-making
Effective Communication
MS Office Suite
Merchandising understanding
Previous Career History
- Key Account Manager, Haddon House Food Products, Inc., 2005, 2007
- Business/Space Management Analyst, Haddon House Food Products, Inc., 2001, 2005
- Territory Manager and Merchandising Team Supervisor, Acosta, Sales and Marketing, 1996, 2001
- Stock Crew, Publix Supermarkets, 1988, 1996
- Part-Time, Walt Disney World, 1996, 2005
Software Competencies
- Subscription Data: SPINS, Nielsen, IRI
- Space Management: EYC Space Planning
- Microsoft Office: Microsoft Word, Outlook, PowerPoint (Advanced), Access, Excel (Advanced)
Timeline
Director of Category Management
Haddon House Food Products, Inc.
10.2015 - 01.2017
Director of Sales
Haddon House Food Products, Inc.
05.2007 - 10.2015
National Fresh Category Manager
UNFI
1 2018 - Current
Associate of Arts - Education
Valencia Community College