Christopher Suthanthira Rajan

• Global Marketing Technology Leadership - Accountable for MarTech strategy, roadmap execution, Martech stack development (CRM.CDP, Front end experiences & Journey orchestration) & operations. Enabled marketing, sales, and customer service functions, scaling supporter experiences to drive $5B in acquisition and retention revenue across 30 countries.
• Designed and orchestrated the digital first experience transformation of the front-end experience platforms (website, mobile app) and backend integrations. 2x user engagement and an NPS increase to 70.
• Spearheaded enterprise wide CRM modernization from legacy platforms to Dynamics 365 (Sales, Business Central, Customer Insights) and HubSpot and successfully deployed in multiple countries.
• Launched the global retention hybrid mobile app using React framework, agile delivery practices to provide real-time, personalized updates between supporters and their sponsored children. Achieved 130K+ downloads, 12% increase in retention, and 2x session engagement.
• Deployed Gen AI tools (Amazon Rekognition, Bedrock) for automated image review with human oversight—achieving 94% accuracy contributing to increased upselling revenue through brand trust and content integrity.
• Collaborated with C-level leadership, Martech Steering, and IT Governance bodies to align strategic investments, enhance cross-functional collaboration, and drive organizational impact.

• IT Leadership, Asia Pacific Region - Driving digital transformation to enable business priorities across the Asia Pacific region through strategic IT leadership, operational excellence, and stakeholder collaboration.
• Led the transformation of the regional IT ecosystem to a cloud-enabled, mobile-first, device-agnostic, and secure environment, ensuring consistent functionality across all offices.
• Consolidated regional IT shared services (network, connectivity, endpoint, server/app management, and data analytics), resulting in $400K in cost savings in 3 years.
• Established the first MarTech ecosystems in Mongolia and Sri Lanka, enabling local fundraising through digital platforms.
• Partnered with regional business leaders to align IT delivery with organizational priorities; delivered 28 new capabilities aligned to strategic goals.
• Co-created with senior leadership to plan and manage a $5M multi-year IT roadmap, reporting on delivery, cost efficiency, and business impact.
• Led a high-performing regional IT team across national offices—responsible for strategy execution, resourcing, budgeting, and operational support.

• Mass Marketing & Martech leadership - Introduced, championed the digital marketing/fundraising, devising fundraising products and setup the needed ecosystem to enable digital acquisition and retention.
• Increased digital acquisition from 600 sponsors to 7200 sponsors per year with lowest Cost Per Acquisition, leading to a 200% increase in the retention revenue over a period of 3 years.
• Enabled the organization to raise around 80 million USD over the years by marketing campaign tracking & execution, technology enablement, system integration and deriving intelligence from data.
• Conceptualized, Designed and Developed the revamped https://www.worldvision.in/ & Digital Integrated Crowdfunding website fundraising website(https://www.hopetoshine.in/) by working with various business stakeholders and vendors (Business requirements, Wireframes, Use Case Architecture, Solution design and architecture, HLD & DD, Infrastructure planning, GUI optimization, testing, GoLive and implementation).
• Influenced senior leaders to retire old CRM and led the design of new CRM (Integrated Donor Management System) with improved functionalities by integrating website database thereby bringing efficiency and maximizing experience.
• Led the Data modeling, predictive analysis and user persona research for effective sales and retention targeting.
• Lead the creative team to research, test creative designs and content for usability, search optimization, performance, and functionality.
• As part of the leadership team, assisted Directors/National Directors/Global Board in devising fundraising IT ecosystem for India and South Asian Markets (Philippines, Indonesia and Thailand).
• Contributed to position and protecting the brand in offline and online medium - manage social media conversations, measuring its effectiveness and influence to know the demographics, sentiments of the supporters / detractors.

Leading technical solution development using VC++, VB and Excel Macro.

• Designed and developed messaging protocol for Car Infotainment real-time communication and achieving near realtime responses within 400msecs

Designed & developed Monitoring and Control System (MCS) for configuring the ground stations to track Indian Remote Sensing Satellites. Able to configure the ground station within 2 mts from the earlier 6mts so that the station can track and command the satellites for increased duration.