Chris Swanick
Hoboken,New Jersey
Summary
Results-driven Digital Marketing Manager with experience in building strategic, successful campaigns to drive profits, with a focus on E-Commerce businesses. A focused individual with proven project management, team building, problem-solving, and campaign optimization skills. Ready to offer five years of front-line experience in a new role dedicated to achieving exceptional results.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
Independent Contractor-Contract With SelfMade
New York, NY
02.2020 - Current
- Prospected potential clients using many different outbound marketing strategies.
- Using analytics tools and personal observation, put together a comprehensive marketing plan for each individual client.
- Analyzed consumer behaviors and market trends, creating and optimizing campaigns based on current knowledge.
- Developed social media marketing strategies to help brand companies and increase sales, managing over $1MM+ in annual ad spend across many different channels such as Facebook, Instagram, LinkedIn and TikTok. Hands on in the implementation and optimization of all Paid Media campaigns.
- Developed other Paid Media strategies to help increase sales such as Google AdWords and Display Ads.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Developed Email and SMS Marketing strategies using Klaviyo (and other ESP's) to increase website conversion and repeat customer rates. Hands on in the implementation and optimization of all email flows and campaigns.
- Maintain client relationships. Have bi-weekly/monthly calls with each individual client to discuss target KPI's, reporting, and goals. As goals shift, adjust comprehensive strategy to meet the needs of each client.
- Tracked, analyzed and reported on marketing program results.
Digital Marketing Manager
SelfMade
New York, NY
12.2018 - 02.2020
- Analyzed consumer behaviors and market trends, creating and optimizing campaigns based on current knowledge.
- Developed social media marketing strategies to help brand companies and increase sales, managing over $1MM+ in annual ad spend across many different channels such as Facebook, Instagram, LinkedIn and TikTok. Hands on in the implementation and optimization of all Paid Media campaigns.
- Developed other Paid Media strategies to help increase sales such as Google AdWords and Display Ads.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Developed Email and SMS Marketing strategies using Klaviyo (and other ESP's) to increase website conversion and repeat customer rates. Hands on in the implementation and optimization of all email flows and campaigns.
- Tracked, analyzed and reported on marketing program results.
Education
Communications
University of Rhode Island
Kingston, RI2011
Skills
- Customer Acquisition
- Performance Marketing
- Microsoft Office Suite
- Klaviyo (Email and SMS Marketing)
- Shopify, BigCommerce, Magento, SquareSpace
- Search Engine Marketing
- Display/Native Advertising
- Google Analytics
- Facebook Business Manager
- DTC Retail Marketing
- Product Launch
- Campaign Management
- Customer Relationship Management (SalesForce, Pipedrive, Etc)
Timeline
Digital Marketing Manager
Independent Contractor-Contract With SelfMade
02.2020 - Current
Digital Marketing Manager
SelfMade
12.2018 - 02.2020
Communications
University of Rhode Island
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