CHRISTOPHER URRA
miami
Summary
Sales and operations leader with proven experience driving customer acquisition, sales growth, team performance, and business development in high-volume, metrics-driven environments. Ranked #1 company-wide among 155 AT&T retail locations in 2025, achieving a 97.7% overall store performance score. Proven ability to transform underperforming locations through data-driven coaching, strategic sales execution, relationship development, and targeted field outreach. Experienced in consultative and value-based selling, customer needs analysis, referral generation, business-to-business outreach, and developing complete solutions that create measurable customer value. Bilingual in English and Spanish.
Overview
1
1
Language
5
5
years of professional experience
Work History
Store Manager
AT&T
Miami, FL
04.2024 - Current
- Ranked #1 among 155 AT&T retail locations company-wide in 2025, achieving a 97.7% overall store performance score based on AT&T's company-wide performance metrics.
- Took over an underperforming location operating at approximately 40–50% performance and transformed it into a top-performing location through data-driven coaching, accountability, strategic sales execution, customer acquisition, and targeted outreach.
- Developed a three-consultant sales team by identifying individual performance gaps, using performance data to establish achievable goals, and coaching employees on strategic selling techniques; increased individual consultant commission earnings from approximately $400 to more than $1,500.
- Shifted sales behavior from transactional order-taking to consultative, value-based selling, teaching representatives to uncover customer needs and develop complete solutions rather than focusing on a single product.
- Used customer discovery to identify opportunities across wireless, internet, and additional services, helping customers reduce overall expenses while increasing the value of their solutions.
- Built new customer acquisition channels through B2B outreach, door-to-door prospecting, referrals, community relationships, and field sales activities throughout South Florida.
- Established a relationship with an HOA owner and gained access to the community's communication network, generating 12 new fiber internet customers in a single day across 12 different households.
- Combined internet and wireless services into complete customer solutions while emphasizing customer savings, long-term value, and relationship development.
- Developed a personal business-development network by establishing a dedicated business phone number and creating professional business cards to facilitate customer referrals and ongoing relationship development.
- Executed large-scale customer and corporate outreach events, including those at Miami Convention Center and AT&T-sponsored community events, enhancing brand visibility and customer engagement.
- Generated approximately $10,000 in commission during a peak month through in-store performance, field outreach, events, customer acquisition, and strategic sales execution.
- Expanded business beyond traditional store traffic through field outreach, B2B visits, door-to-door prospecting, referral development, and community engagement.
- Utilized KPI trends and performance data to identify weaknesses, prioritize opportunities, create action plans, and coach employees toward measurable performance improvements.
- Regularly engaged customers to understand existing services, spending, and needs before presenting customized solutions focused on overall value and savings.
- Resolved complex customer concerns, ensuring high levels of customer satisfaction while maintaining operational efficiency and team accountability.
- Manage daily store operations, scheduling, compliance, inventory, asset accountability, and customer service standards.
- Conduct monthly inventory audits and maintain accountability for company assets and resources.
- Lead and develop sales and service employees through coaching, feedback, goal setting, accountability, and performance management.
Sales Representative
AT&T
Miami, FL
05.2022 - 04.2024
- Used consultative sales techniques to understand customer circumstances and recommend complete solutions rather than simply fulfilling individual product requests.
- Identified opportunities to expand existing customer relationships through additional lines, internet services, and bundled solutions.
- Built customer relationships through needs discovery, product education, service recommendations, and clear communication of solution value.
- Delivered bilingual customer service while identifying customer needs and recommending wireless, internet, and related solutions.
- Managed complex customer account issues and provided timely resolutions while maintaining a strong customer experience.
- Worked in a highly metrics-driven sales environment with accountability for sales performance, conversion, customer experience, and business results.
- Communicated product and service value while helping customers understand available savings and benefits.
- Collaborated with store leadership and team members to achieve sales, customer service, and operational objectives.
Sales Advisor
BEST BUY
Miami, FL
10.2021 - 04.2022
- Provided customer-focused sales assistance and technical product guidance in a high-volume retail environment.
- Helped customers evaluate technology products by explaining features, benefits, and overall value.
- Assisted customers with product selection based on their individual needs and intended use.
- Assisted customers with technical questions and product-related concerns.
- Supported order fulfillment, promotional execution, and point-of-sale operations.
- Contributed to organized, efficient, and compliant store operations.
Education
High School Diploma -
John A. Ferguson High School
Miami, FLSkills
- Sales & Business Development
- Territory & Field Sales
- Consultative & Value-Based Selling
- Customer Relationship Management
- Customer Needs Analysis
- Customer Acquisition & Retention
- Relationship & Referral Development
- Sales Growth Strategy
- KPI & Performance Analysis
- Team Leadership & Coaching
- Performance Management
- Strategic Action Planning
- B2B & Community Outreach
- Customer Value & Saving Solutions
- Cross-Functional Communication
- Event & Community Engagement
- Operational Management
- Inventory & Asset Management
- Process Improvement
LANGUAGES
English — Fluent | Spanish — Fluent
Timeline
Store Manager
AT&T
04.2024 - Current
Sales Representative
AT&T
05.2022 - 04.2024
Sales Advisor
BEST BUY
10.2021 - 04.2022
High School Diploma -
John A. Ferguson High School