Christopher Walsh
Newtown,CT
Summary
Expert Digital Marketing Manager with proven record of exceeding objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Search Marketing Supervisor
IPG Health
03.2021 - Current
- Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding
- Work with Compliance and Legal teams to ensure all PPC campaigns meet FDA & company guidelines
- Manage strategy across various search engines and ad networks, including Google and Bing
- Lead, guide, and train Marketing Specialists and Associates
- Act as a strong business partner and voice of the search engine marketing channel by driving continued innovation, new developments, and industry best practices by regularly sharing knowledge with extended teams
- Prepare and provide Search Marketing performance reports, data analysis and proposed action items to internal and external clients
- Perform market research using search tools to monitor competitors and provide suggestions for improvement
- Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads
- Manage client relationships and grow client and agency business
- Lead regular client status calls
Digital Marketing Specialist
Reed Exhibitions
11.2017 - 01.2021
- Execution of paid marketing campaigns across 40 industries
- Proactively offered strategic campaign recommendations across Google, Facebook, Instagram, LinkedIn, Twitter, Bing, and more
- Recommended and conducted A/B testing to enhance ROI and customers online experience
- Contributed to the planning of online campaigns with the marketing department to support departmental and organizational goals
- Created ad copy and performed keyword research, analysis, and optimizations
- Maintained and tracked spend across all SEM campaigns
- Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Handled, reviewed, and performed daily account responsibilities associated with Google AdWords, Facebook, Instagram, LinkedIn, Twitter, and other platforms for a variety of industries
- Provided recommendations and executed strategies, campaign structuring, targeting, and other facets of paid advertisements in accordance with company goals
Digital Marketing Specialist
The Treehouse Internet Group
09.2015 - 11.2017
- Initiated search engine optimization within each account for 400+ clients to increase companies page rank on all major search engines
- Enhanced overall online reputation and increased client site interaction by managing, maintaining and developing industry specific websites
- Performed NAP audit cleanup for 400+ clients in order to optimize information on major industry websites to drive more traffic to client's websites
- Established direct vendor relationships with Yelp, Yext, Brandify, Whitespark, and Convergent Mobile to create web presence for clients
- Analyzed and report search results and performance for clients to maintain rankings or identify new growth opportunities
- Maintained working knowledge of SEO, content, social media, and Internet marketing industry trends
- Improved search engine rankings for specific industry keywords
- Grew new leads by converting site traffic through calls-to-action, landing pages, and lead generation content
- Built and maintained an effective web presence targeting defined audience segments
Education
Bachelor of Science - Business Administration
Eastern Connecticut State University
Willimantic, CT2015
Skills
- 6 years of SEM/PPC and SEO experience
- KPI Reporting
- Google AdWords and Bing
- Campaign Optimization
- Competitive Research and Analysis
- Advanced knowledge in PPC & social media marketing tactics and execution
- Effective written and verbal communication techniques
- Strong attention to detail and ability to multi-task in a deadline-driven atmosphere
- Strong analytical and troubleshooting skills
- Sense of ownership and passion for all areas related to PPC
- High levels of integrity, autonomy, and self-motivation
Certification
Google AdWords
HTML/CSS
Timeline
Search Marketing Supervisor
IPG Health
03.2021 - Current
Digital Marketing Specialist
Reed Exhibitions
11.2017 - 01.2021
Digital Marketing Specialist
The Treehouse Internet Group
09.2015 - 11.2017
Bachelor of Science - Business Administration
Eastern Connecticut State University
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