Christopher Williams
Certified Advanced Sommelier
Astoria,NY
Summary
Hardworking Start-up strategist passionate about building companies from within by attracting intelligent and productive professionals. Quality-driven leader focused on growth and experienced in fundraising, customer acquisition and executive management.
Results-driven leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Determined Business Owner with commitment to excellence and more than 20 years of experience. Effective collaborator promoting focused market strategies and targeted revenue generation.
Overview
22
22
years of professional experience
1
1
year of post-secondary education
Work History
Founder-Operator
The VineLife
Las Vegas, Nevada
10.2009 - Current
- Devised and coordinated curated travel tours to vineyards throughout California Wine Country to obscure vintages and varieties and foster better understanding global winemaking process.
- Conducted private and group wine tastings to bring in business and promote special offerings in partnership with various chefs, vintners, and boutiques vineyard houses.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Brokered terms of vintage collection acquisitions and trades valued at $100k and up.
- Lead consultations on the coordination of wine selections and restocking for cellar with over 800 bottles.
- Managed cellar and beverage storage maintenance to prevent inventory spoilage.
Lead Strategist
Hicks Mortuary Transport
Houston, TX
02.2012 - 08.2022
- Wrote standard and operational guidelines for donor transport service contract with LifeGift
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Negotiated, prepared and signed contracts with clients.
- Devised effective marketing, sales and other promotional initiatives.
- Represented company and promoted products at conferences and industry events.
- Maintained high level of integrity by keeping sensitive client data and corporate information confidential.
Lead Designer
Gentleman Jax's
Las Vegas, NV
08.2018 - 06.2022
- Identified and developed design concepts in early planning stages with client and General Contractor(s)
- Designed website layouts, templates and unique branded looks.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Built corporate brands by designing cohesive looks between elements.
- Completed final touches for projects before rollout.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Researched new design technology and tools to bolster professional skillset and drive quality deliverables.
- Wrote engaging and successful marketing, advertising and website copy.
Lead Designer/Branding Consultant
The Coffee Class
Las Vegas, NV
05.2018 - 05.2021
- Developed global design strategy to create on-brand visual identity for client market presence
- Collaborated with client to address brand imaging and marketing style.
- Developed product offering strategies that resulted in higher client reach.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Applied skill in color theory and composition to bring client visions to fruition.
- Researched new design technology and tools to bolster professional skillset and drive quality deliverables.
Branding Consultant
The Blade 702
Las Vegas, NV
09.2018 - 04.2019
- Developed sales strategies that resulted in higher client reach.
- Prospected and cultivated relationships with potential clients.
- Utilized technology to build and maintain sales.
- Collected spending trend data using various research methods to broaden results and optimize marketing strategies.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Education
Advanced Sommelier - Wine Education
Court of Master Sommeliers- Americas
San Mateo, CA 04.2006 - 11.2006
Certified Sommelier - Wine And Management
Le Cordon Bleu
Los Angeles, CA 11.2002 - 05.2003
Skills
Project Management
Accomplishments
- Achieved on-time soft and official opening dates by completing interior and retail design promptly with accuracy and efficiency.
- Collaborated closely with clients in the development of several retail projects to remain on-schedule while remaining at or below budgetary benchmarks.
- Supervised commercial buildouts and maintained quality control throughout various processes in the role of Project Manager in addition to design and consultation duties
Timeline
Branding Consultant
The Blade 702
09.2018 - 04.2019
Lead Designer
Gentleman Jax's
08.2018 - 06.2022
Lead Designer/Branding Consultant
The Coffee Class
05.2018 - 05.2021
Lead Strategist
Hicks Mortuary Transport
02.2012 - 08.2022
Founder-Operator
The VineLife
10.2009 - Current
Advanced Sommelier - Wine Education
Court of Master Sommeliers- Americas
04.2006 - 11.2006
Certified Sommelier - Wine And Management
Le Cordon Bleu
11.2002 - 05.2003
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