Christopher Wilson

• Execute successful integrated marketing and communications plans and programs that drive business growth, increase revenue and improve brand awareness of clinical laboratory product lines
• Develop, implement, and execute content strategy, portfolio marketing and sales enablement plans focused on awareness, thought leadership and lead generation for all diagnostic product portfolios
• Lead content creation and maintain content calendar for internal and external marketing campaigns
• Analyze and measure campaign performance and ROI against established KPIs
• Collaborate with cross-functional partners including product managers, field sales, communications, supplier partners, data & analytics, legal, regulatory affairs, enterprise marketing and finance
• Created and launched ten new Lab customer personas
• Manage VP field communications strategy
• Led Laboratory Products webpage redesign and executed brand and value proposition refresh
• Increased portfolio awareness for all target portfolios and helped increase CLI score by nearly 5 points
• Launched customer newsletter that exceeded internal benchmarks and reached 50% customer awareness in first year
• Supported largest GPO prime vendor renewal with targeted microsites and emails that help exceed 95% renewal (goal 92%)
• Spearheaded transition from previous sales enablement platform to current platform Highspot; execute regular content hierarchy reorganization and lead user training curriculum
• Publish bi-monthly internal newsletter and lead biweekly sales field training calls with internal product managers and supplier partners
• Design annual marketing resource guide for national sales meeting

• Developed and led content strategy for multiple clients ranging in size from startup to Fortune 100 across healthcare, manufacturing, insurance, and other industries
• Managed several copywriter direct reports, helping to develop their writing and editing skills
• Employed market research and analytics to create and execute measurable marketing campaigns to generate leads for sales teams
• Copywriter
• Wrote copy for webpages, emails, and content pieces including infographics, ebooks, and white papers
• Edited existing copy for SEO/SEM and grammatical accuracy.

Co-founded and developed branding for the premiere Midwest parkour coaching organization.