Christopher Buckley
Westport,CT
Summary
Global technology leader and individual contributor with a collaborative, authentic, roll-up-your-sleeves work style. Documented strength in building and maintaining relationships with diverse range of stakeholders across all cultures in dynamic, fast-paced settings. Skilled in strategic planning, problem-solving, and communication with a solid understanding of business principles, contract law, project management and team leadership. A trusted and loyal work partner.
Overview
32
32
years of professional experience
Work History
Global Channel Management Director
Plume Design
12.2020 - 06.2024
- Established and executed the CPE manufacturer engagement model.
- Interviewed, onboarded, and mentored team members from Asia, Europe, and the Americas.
- Recruited and managed 40 CPE manufacturers worldwide to partner with Plume, integrating our middle layer, OpenSync, and co-marketing our services to broadband providers.
- Negotiated partnership agreements with ODMs and SoC vendors.
- Collaborated with internal and external engineering, marketing, and sales teams to drive alignment for Plume revenue wins.
- Represented Plume and OpenSync at global trade events, including Angacom, MWC, and CES. Developed and led breakout sessions at the Taipei OpenSync Summits.
VP, Channels & Distribution
Inseego
06.2018 - 08.2020
- Created and implemented the strategy to pivot a direct sale model to two-tier channel distribution.
- Sourced and implemented the channel model operational infrastructure, including authoring the partner program, partner recruitment, partner onboarding, PRM, digital assets, and training programs.
- Built and staffed an IoT Alliance program leveraging ecosystem partners to deploy end-to-end solutions.
- Recruited and led the channel and solutions alliance team to over-achieve our target KPIs in a highly collaborative, trusting environment.
- Led cross-functional teams to successfully complete major projects, resulting in increased efficiency and client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long-term goals.
- Successfully turned around a mediocre business into a thriving, revenue-generating machine.
Principal
AyConn Ventures, LLC (consulting)
08.2016 - Current
- Provided go-to-market consulting services for telcos, OEM wireless router manufacturers, and a start-up search provider.
- Secured greenfield enterprise sales opportunities.
- Created partnerships with wireless operators, smartphone distributors, and handset manufacturers to utilize NTENT for search applications and ad feeds for revenue generation from mobile ads.
- Built a $10mil+ pipeline of search advertising revenue.
- Led C-level partnering discussions at MWC and other trade events.
- Provided strategic sales and market consulting services to institutional investors.
Senior Sales Director - Channels
Semtech (formerly Sierra Wireless)
01.2007 - 08.2016
- Built a high-performing channel sales team through rigorous recruitment processes and ongoing performance evaluations.
- Established and grew the channel strategy, which included channel mapping, authorized reseller and distributor programs, distributor and reseller agreements, MDF management, deal registration, lead generation, and sales promotion programs.
- Sourced and implemented channel operations infrastructure, including PRM and POS platforms.
- Maximized profit margins through pricing optimizations based on market trends and competitor analysis.
- Collaborated cross-functionally with marketing teams to develop targeted campaigns that drove interest in our offerings and generated new leads for the direct and channel sales teams.
Regional Sales Director
Semtech (formerly Sierra Wireless)
01.2001 - 01.2007
- Individual contributor to consultative sales of WWAN solutions to enterprise and public sector markets in the US and Canada.
- Leveraged operator sales teams from Verizon, AT&T, Sprint/T-Mobile, Rogers, Bell, and TELUS.
- Consistently generated revenue surpassing quota; $25mil+ total during my tenure.
- Achieved Pinnacle Club status through performance excellence and consistently 150% + OTE.
Sales Director
M2NETWORX
02.1999 - 12.2000
- Secured key pilot clients and developed relationships with law partners, bankers and CIOs with our secure video collaboration network.
- Sourced key investment bank meetings to launch the planned IPO.
- Recruited and led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
Direct Sales, Channel Sales and Marketing Roles
Chadmoore, Geotek, Skytel, Cell One, Murata, NEC
03.1992 - 01.1999
- Built out 800mHz analog networks across 38 states (Chadmoore Wireless)
- Launched NYC market for a voice, data and vehicle tracking start-up (GeoTek)
- Consultatively sold wireless services to F-100 enterprise customers in the NYC market (Cellular One/Skytel)
- Launched and managed the New England region for an office technology manufacturer. (Murata)
- Led a sales and marketing operations team for an office technology manufacturer (NEC)
Education
Marketing - Digital Marketing
Columbia University
New York12.2017
Bachelor of Science - Marketing
Adelphi University
Garden City, NY06.1992
Skills
- Marketing Strategy Development
- Negotiation expertise
- Channel Partnerships
- Sales process optimization
- Sales Training
- CRM proficiency
- Business development and planning
- Revenue Growth
- New Business Development
- Industry Networking
- Client Relationship Building
- Sales Pipeline Management
- Strategic Planning
Timeline
Global Channel Management Director
Plume Design
12.2020 - 06.2024
VP, Channels & Distribution
Inseego
06.2018 - 08.2020
Principal
AyConn Ventures, LLC (consulting)
08.2016 - Current
Senior Sales Director - Channels
Semtech (formerly Sierra Wireless)
01.2007 - 08.2016
Regional Sales Director
Semtech (formerly Sierra Wireless)
01.2001 - 01.2007
Sales Director
M2NETWORX
02.1999 - 12.2000
Direct Sales, Channel Sales and Marketing Roles
Chadmoore, Geotek, Skytel, Cell One, Murata, NEC
03.1992 - 01.1999
Marketing - Digital Marketing
Columbia University
Bachelor of Science - Marketing
Adelphi University
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