Christopher J. MacPhee
Brunswick
Summary
Full Stack Digital Marketing Specialist with expertise in web design and SEO, focused on increasing traffic and revenue through strategic optimization. At JONES DAY, I support the primary firm website and its flagship FinAccelerate program, improving SEO, user experience, and overall web performance. Skilled in Google Analytics and content optimization, I excel at driving engagement and visibility while leveraging data-driven strategies to achieve impactful results.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
JONES DAY
Cleveland
04.2022 - Current
- Lead digital owner for Jones Day's FinAccelerate program, building and launching the website and companion app and driving ongoing optimization for a flagship program now in its fifth year.
- Serve as primary SEO and web analytics lead, owning firmwide digital reporting and keyword research and planning and executing technical and on page SEO across a global, multi language site to improve rankings, organic visibility, and site performance for priority practices and insights.
- Manage publishing for the main English website and coordinate translated content for regional sites, partnering with business development and communications teams across the US, Mexico, Europe, Australia, China, and Japan.
- Diagnosed and resolved structural SEO issues, enabling firm's inclusion in Google News and enhancing visibility for time-sensitive thought leadership.
Growth Marketing Intern
FLERI HEALTH
Columbus
12.2021 - 04.2022
- Optimized Email and SMS automations to enhance customer engagement.
- Executed multivariate and A/B tests to increase conversion rates.
- Managed website content for improved user experience.
- Conducted market research to identify customer needs and preferences.
Digital Marketing Intern
MARKETING JUICE
Cuyahoga Falls
06.2021 - 09.2021
- Developed compelling content for multiple clients, boosting KPIs on Facebook, Instagram, Twitter, and LinkedIn using SEO best practices.
- Authored engaging blog content to enhance audience engagement and drive traffic.
- Scheduled and audited social media postings to ensure consistency and effectiveness.
Education
BS - MARKETING COMMUNICATIONS
The University of Akron
Akron, OH04-2022
Skills
- Webflow, WordPress
- ChatGPT
- SEO
- Semrush, Ahrefs
- Google Analytics
- Google Search Console
- Google Ads
- Facebook ads
- HTML, CSS, JavaScript
- Klaviyo
- Microsoft Office
- Buffer
- Qualtrics
Timeline
Digital Marketing Specialist
JONES DAY
04.2022 - Current
Growth Marketing Intern
FLERI HEALTH
12.2021 - 04.2022
Digital Marketing Intern
MARKETING JUICE
06.2021 - 09.2021
BS - MARKETING COMMUNICATIONS
The University of Akron