Christopher Mello
Mill Valley,California
Summary
Experienced business strategist specializing in data analysis, forecasting, operations, and monetization. Utilizes advanced statistical modeling and strong leadership skills to convert complex datasets and partnerships into scalable revenue. Recognized for implementing predictive uplift models and identifying latent value to maximize digital asset potential. Proficient in designing global IP and sublicensee frameworks to recover integration costs and enforce minimum guarantees. Demonstrated success in operational strategy implementation, managing collections and financial terms in diverse markets, and uniting teams for data-driven growth. Collaborative professional driving innovation from insight to execution, ensuring decisions yield measurable returns.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Staff Business Analyst (Senior Manager)
International Game Technology
01.2019 - 01.2024
- Served as team lead and was subject-matter-expert in identifying and analyzing business opportunities to maximize revenue.
- Oversaw end-to-end strategic projects, including planning, design, and stakeholder management.
- Evaluated past marketing strategies and game promotions, leading to the development of an optimal promotional model that increased daily promotional revenues by 7% and daily active users by 15%.
- Developed methodology and executed projects to evaluate, prioritize, and monitor strategic initiatives focused on achieving corporate goals.
- Created the 'game reactivity' model to identify games with traits that facilitated high player activity and rapid ROI within the first 30 days of launch.
- Used these tools to optimize player engagement and tailor promotions, leading to a 35% increase in returns on these titles in Year 2.
- Leveraged deep understanding of customer data, company products, and overall business strategy to develop and recommend product enhancements.
- Created sub-markets for targeted analysis.
- Exploited these sub-markets to optimize launch strategies.
- Successfully implemented this approach in Canada, enhancing the progressive market, which accounts for 40% of IGT's total slot market.
- Led reintroduction of Megabucks product line with localized features, increasing revenue more than 100% in Canada market, with product representing 40% of total Canadian revenue, doubling progressive revenues in both 2021 and 2022.
Senior Business Development Analyst
International Game Technology
01.2014 - 01.2019
- Coordinated a team of four data scientists in developing predictive models to analyze game mechanics and sub-market behaviors, resulting in a 10% increase in successful game launches and improved portfolio optimization.
- Partnered with global studio heads to refine game production strategy and manage a $6M overhead, aligning output with forecasted demand and regional market dynamics.
- Developed operational forecasts that accounted for moving parts such as IP minimum guarantees and international sublicensee integrations, enabling senior leadership to make proactive decisions on financial and production planning across global teams.
- Applied Six Sigma Green Belt expertise to unify mobile and desktop development pipelines, reducing R&D costs by 20% and accelerating time-to-market for cross-platform game launches.
Business Development Analyst
International Game Technology
01.2010 - 01.2014
- Built and orchestrated a global reporting program for interactive IP licensing minimum guarantees, overseeing financial compliance and collections across international licensees and ensuring timely payment enforcement.
- Standardized and integrated a minimum guarantee structure for international sublicensees, helping recoup integration costs and support profitable long-term partnerships for IGT, despite holding a minority revenue share; achieved an 85% success rate in driving IGT profitability within 15 months.
- Identified, assessed, and executed international commercial and IP partnerships, generating over $100M in gross revenues and $20M in IP lifetime value.
- Facilitated cross-border negotiations, constructing complex financial rate structures and drafting contract terms tailored to regional compliance and business models.
- Managed the contract life cycle for global accounts by implementing amendments, renewals, terminations, and performance-based escalations.
- Modeled multi-year revenue and cost forecasts for IP licensing agreements, incorporating ASC 606 (for minimum guarantees received) and ASC 340-40 (for royalties paid) to align strategic planning with proper revenue timing and contract cost recognition.
Education
Bachelor of Science - Business Administration and Management, Economics
University of Nevada
Reno, NVBachelor of Arts - International Studies
University of Nevada
Reno, NVMaster of Science - Business ANALYTICS
University of Nevada
Reno, NV12.2025
Skills
- Market-driven strategy formulation
- Predictive modeling expertise
- Revenue generation strategy
- Financial asset valuation
- Proficient in latent value analysis
- Cost efficiency improvement
- M&A strategy development
- Strategic consulting
- Sustainable growth strategies
Accomplishments
Boosted promotional revenue by 7% and daily active users by 15% through the development and deployment of a strategic promotional model.
Engineered the “Game Reactivity” predictive model to optimize ROI, delivering a 35% increase in returns on selected titles by Year 2.
Revitalized the Megabucks line in Canada, doubling revenues and capturing 40% market share.
Certification
Certified Six Sigma Green Belt
Affiliations
- American Economic Association
- International Institute of Business Analysis
Timeline
Staff Business Analyst (Senior Manager)
International Game Technology
01.2019 - 01.2024
Senior Business Development Analyst
International Game Technology
01.2014 - 01.2019
Business Development Analyst
International Game Technology
01.2010 - 01.2014
Bachelor of Arts - International Studies
University of Nevada
Bachelor of Science - Business Administration and Management, Economics
University of Nevada
Master of Science - Business ANALYTICS
University of Nevada
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