Christopher "John" Blum
CHICAGO,IL
Summary
Experienced client service associate with a passion of working in data analytics and CPG. Proven data analyst, collaborator, communicator, and leader who focuses on generating new ideas, formulating plans, and executing goals and objectives.
Overview
5
5
years of professional experience
Work History
Associate Client Manager, US Retail – DG
NielsenIQ Consumer LLC
10.2024 - Current
- Lead the relationship with Dollar General's Customer Insights and Branding team and support DG merchants throughout the annual category management process
- Utilize NIQ's best-in-class omni panel for comprehensive reporting on consumer behavior and customer segments, providing actionable insights that drive growth and competitive advantage
- Produce executive-level analyses including the 'State of the Customer' - a holistic quarterly report integrating multiple data sources to anticipate consumer trends, deepen customer relationships, and maintain a competitive edge
- Participate in business strategy sessions to identify priorities for category review season
- Present market share analysis and key findings in category management and post-mortem meetings to influence strategic planning, strengthen competitive positioning, and maximize growth opportunities
Associate Client Manager, US Retail – TGT
NielsenIQ Consumer LLC
03.2022 - 10.2024
- Led relationship with Target’s Enterprise Segmentation & Assortment Planning and Merchandising insights teams
- Built a robust localized assortment reporting suite leveraging NIQ Spectra and scan data to drive market share growth in underperforming markets
- Developed excel-based reporting leveraging Omnishopper data to analyze consumer behavior by demographic and market share performance
- Supported the relationship with Target’s Price & Promo Center of Excellence and New Stores teams
- Delivered weekly insights on promotional gaps vs. market to identify growth opportunities
- Provided geographic, demographic, and consumer behavior data for remodel projects to address localized needs
- Contributed to Quarterly Business Review development, highlighting industry, consumer, competitor, and Target performance trends
- NIQ Spectra gold level certification, Thought Leadership committee member, Knowledge Development committee member
Data Generation Analyst
SPINS LLC
10.2021 - 03.2022
- Former member of the interview team
- Analyzed and optimized IRI (Circana) mapping data to automate product placement in the library
- Researched and implemented proposals for impactful enhancements of our product library
- Performed quality control checks each period
Attribute Data Analyst
SPINS LLC
07.2020 - 10.2021
- Private Label Team Lead/SME- Oversaw private label coding, research, quality control, client inquiries, documentation, and training
- Initiated monthly review meetings to enhance data processes and improve overall library quality
- Consistent top performer, researching 600+ UPCs per period for product attributes (claims, certifications, health facts) across multiple sources
- Supported SOP development and implementation for attributes, UPCs, and Product Intelligence processes
Education
B.S.B.A. - Marketing
Xavier University
Cincinnati, OH05.2020
B.S.B.A. - Business Analytics
Xavier University
Cincinnati, OH05.2020
Skills
- NielsenIQ RMS Data, NielsenIQ Panel Data, NielsenIQ Spectra, Microsoft Office Suite, Microsoft Power Pivot, Microsoft Power Query, Excel Dashboards, Data Interpretation, Data Analysis, Data Visualization, Business Analytics, Data Storytelling, SQL
- Teamwork, Collaboration, Excellent Communication, Organizational Skills, Client Service, Problem-Solving, Time Management, Attention to Detail, Flexible, Adaptable, Dependable, Responsible
Timeline
Associate Client Manager, US Retail – DG
NielsenIQ Consumer LLC
10.2024 - Current
Associate Client Manager, US Retail – TGT
NielsenIQ Consumer LLC
03.2022 - 10.2024
Data Generation Analyst
SPINS LLC
10.2021 - 03.2022
Attribute Data Analyst
SPINS LLC
07.2020 - 10.2021
B.S.B.A. - Marketing
Xavier University
B.S.B.A. - Business Analytics
Xavier University