CHRISTOPHER L. CALLOWAY
St. Petersburg,FL
Summary
Energetic, self-motivated, results-oriented Sales/Marketing Professional. I'm passionate about teaching, inspiring, and leading teams. Extensive experience working with hospital leadership, physicians, employers, and insurance payers/brokers. I have proven ability to cultivate, grow and leverage relationships with internal and external stakeholders, healthcare professionals from the C-suite to frontline Care Providers, and serve as a liaison with community and government organizations. I have a documented track record of delivering effective sales presentations, resulting in increased referrals, admissions, and revenue, and experience building high performing sales teams.
Overview
16
16
years of professional experience
Work History
Market Director
Guidewell Emergency Doctors
St. Petersburg, FL
10.2021 - Current
- Developed strategic plan to grow high reimbursement, commercial insurance business for emergency medicine facilities.
- Establish new business relationships among target employer accounts, increasing patient volume.
- Build relationships with Insurance Payers, Brokers, National Account Managers, and Outsourced HR/Benefits Providers.
- Serve as “the face of GEMD to internal and external stakeholders
Director Bus. Development
Windmoor Healthcare
Clearwater, FL
08.2019 - 10.2021
- Hired, trained, and mentored sales team responsible for growing patient census for large Behavioral Health Hospital.
- Developed Strategic Sales Plan and implemented tactics to increase admissions vs goals.
- Managed sales for government, key hospital, physician accounts.
- Led hospital re-branding, and re-design of sales collateral and website.
- Launched new First Responder and Older Adults product programs/product lines.
Director Provider Sales
HCA/Largo Medical Center
Largo, FL
11.2017 - 08.2019
- Responsible for growing admissions, and maintaining targeted patient census
- Established key referral relationships with healthcare and community partners.
- Sustained ranking of #1 in West Florida Division and #3 in Nation for sales volume.
- Achieved 100% of admissions goals for inpatient and outpatient
- Launched new 24 bed dedicated Geriatric Psych unit.
Patient Experience Consultant
HCA/West Florida Division
Tampa, FL
11.2016 - 11.2017
- Led patient experience training with nurse leaders, and monitored performance in 16 HCA West Florida region hospitals.
- Monitored patient experience data,and Instituted performance improvement measures in line with best practices.
- Acted as the lead patient experience consultant/advisor to hospital C-suite and division leadership.
Director Patient Experience
HCA/ Memorial Hospital
Tampa, FL
10.2014 - 11.2016
- Worked collaboratively with hospital C-suite and Nursing Leadership to transform culture emphasizing patient centered care
- Consistently rounded on hospital staff to model patient centric care, best practices, and validate performance improvement measures
- Increased HCAHPS from 58% to 80% in one year
- Led Patient Experience training for hospital staff at orientations, staff meetings and nursing huddles.
- Increased employee engagement, launched an employee advisory group, and significantly increased patient perceptions of care.
Organ Donor Advocate
LifeQuest/University of Florida Hospital
Gainesville, FL
03.2011 - 10.2014
- First responded to hospital ER and ICU organ donor referrals.
- Cultivated relationships with Critical Care physicians and nursing staff, leading to increased in organ donated, and transplants.
- Facilitated medical education presentations for physicians, nurses, and residents, increasing understanding of organ donation.
- Led and managed public education/advocacy campaigns, creating increased awareness and support for organ, eye, and tissue donation.
Hospital Liaison
LifeLink/Tampa General Hospital
Tampa, FL
07.2007 - 03.2010
- Maintained positive relationship between hospital leadership and organ procurement organization, resulting in increased collaboration and improved performance metrics.
- Facilitated organ donation presentations during hospital orientation for new physicians and nurses
- Increased organ donors from 23 to 40 in one year, resulting in hospital winning a National award.
Education
Bachelor of Science - Marketing
Philadelphia University
Master of Arts - Counseling Psychology
Bowie State University, Temple University, University of Florida Hospital
Bowie, MDSkills
- Polished Written and Verbal Communicator
- Networking and Relationship Building
- Cold Calling and Closing Sales
- Delivering Winning Sales Presentations
- Data Analytics and Strategic Account Management
- Consultative and Relationship Selling
- Sales Team Building and Leadership
- Florida Life/Health Insurance license
Timeline
Market Director
Guidewell Emergency Doctors
10.2021 - Current
Director Bus. Development
Windmoor Healthcare
08.2019 - 10.2021
Director Provider Sales
HCA/Largo Medical Center
11.2017 - 08.2019
Patient Experience Consultant
HCA/West Florida Division
11.2016 - 11.2017
Director Patient Experience
HCA/ Memorial Hospital
10.2014 - 11.2016
Organ Donor Advocate
LifeQuest/University of Florida Hospital
03.2011 - 10.2014
Hospital Liaison
LifeLink/Tampa General Hospital
07.2007 - 03.2010
Bachelor of Science - Marketing
Philadelphia University
Master of Arts - Counseling Psychology
Bowie State University, Temple University, University of Florida Hospital
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