Christopher Cannella
Land O Lakes,FL
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Globally traveled and versed in international relations.
Overview
17
17
years of professional experience
Work History
Brand Manager/ Director of Artist Relations
Armadillo Ent/ Dean GUitars
12.2017 - Current
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Conducted market research to identify new opportunities and target markets.
Product Manager/ Director of Artist Relations
ESP Shibuya
03.2014 - 10.2017
- Liaised with clients to better understand business needs and current market landscape.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
Product Manager/ International Sales Specialist
Fender Musical Instruments Corporation
11.2006 - 03.2014
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated project planning and execution with team members and team leads.
- Spearheaded collaborative efforts to bring products to market.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Maintained positive vendor relations to build strong partnerships.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Education
High School Diploma -
Moon Valley High School
Phoenix, AZ06.1989
Skills
- Service Promotion
- Search Engine Optimization
- Customer Relationship Management (CRM)
- Marketing Communications
- Market Research Analysis
- Brand Development
- Marketing Strategy Development
- Budget Forecasting
- Project Management
- Product Promotion
- Partnership Development
- Public and Media Relations
Highly accomplished musician with a knack for management.
I have toured the world multiple times in my music career. Recorded multiple albums with famous producers, Worked with some of the most famous musicians in the world. Have grown to be a sought after business manager. Proud Husband and Father.
Timeline
Brand Manager/ Director of Artist Relations
Armadillo Ent/ Dean GUitars
12.2017 - Current
Product Manager/ Director of Artist Relations
ESP Shibuya
03.2014 - 10.2017
Product Manager/ International Sales Specialist
Fender Musical Instruments Corporation
11.2006 - 03.2014
High School Diploma -
Moon Valley High School
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