Christopher M. Henry

• Cultivate strong partnerships with key customer accounts to optimize patient outcomes.
• Lead, motivate and coach sale professionals to achieve challenging sales objectives.
• Align, prioritize and execute on brand strategies to increase market share and profitability.
• Monitor and analyze market trends and competitor activity to influence timely execution adjustments

• Digital Marketing Engagement Lead for Hospital/Virology Business Unit
• Ensure alignment with prioritized brand strategy and sales activity KPIs
• Develop and implement strategy for execution on core digital marketing assets
• US Strategy Lead for remote customer engagement leading the development and launch of Veeva Engage.

• Lead the design, development, and implementation of the US Market Commercial Transformation space optimization initiatives
• Lead a $8.1 MM UG expansion project from initiation, through executive approval to delivery
• US Market Commercial Business Liaison for COVID-19 “Return to Work” workstream
• Lead the promotional review and digital asset approval process improvement workstream

• Led an innovative communications team charged with identifying, developing and implementing new channels to improve field engagement
• Responsibilities also include standardization of communication processes and planning for branded and un-branded stakeholders
• Led the development and delivery of US Sales Force engagement platform including technology vendor selection, platform roadmap design (web and mobile apps), release management (business requirements, functional specs, UAT, deployment, user training and documentation)
• Led the execution of a post-merger launch meeting to communicate strategic priorities to ensure alignment
• Collaborated across multiple stakeholders to establish guiding principles and process flow for the execution of corporate and market event communications

• Led the strategy, design and development of The Concourse, a virtual meeting environment intended for HQ to field based employee engagement (~6000 US field based employees)
• Established strong collaborative partnerships with multiple external vendors, Shared Business Service and IT to ensure alignment with overall strategic goals
• Led transformational change utilizing hybrid and virtual meetings resulting in cost savings of more than $25 million dollars in 2013 versus conducting live meetings. Achieved 93% acceptance score from virtual meeting attendees.

• Developed and implemented a qualitative measurement tool to measure the effectiveness of communications targeted for field sales teams to ensure clarity and relevance.
• Collaborated on the development of a field capacity standard to determine the appropriate amount of non-selling related business activities.
• Developed and implemented standardized processes to maximize efficiencies between internal stakeholders and contract support teams.

Primary business liaison to IT to interpret business requirements for communications Implement sales force efficiency projects, process standardization and non-branded communication execution.