Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

CHRISTOPHER LINKOUS

Olympia,WA

Summary

National Account Manager bringing 8 years of marketing and leadership experience with Amazon 1P and 3P business while assisting with other e-commerce channels Walmart, Costco, Best Buy, and Target for the company. Effectively increasing social media reach and client digital profile to catapult company forward with sustained growth. Articulated communicator, natural leader and organized manager.

Overview

11
11
years of professional experience

Work History

National Account Manager

IRIS USA, Inc
05.2023 - Current
  • Manage and own $300 Million of business for the Amazon business through 1P for IRIS
  • Grew the markets over 400% and exceeded both Amazon and company's forecast
  • Collaborate with Amazon 3P business Store and Organize through Seller Central
  • Launched lineups in Amazon Canada, Mexico and Brazil
  • Outperformed forecast for Amazon and IRIS during each peak event across all markets
  • Negotiate payment terms, co-op for promotions, and marketing dollars for strategic programs
  • Manage P&L through the entire cycle for all international markets with Amazon
  • Evaluate market trends to help launch new products and grow brand awareness
  • Create weekly business recap reports for our President and leadership team in Japan
  • Lead weekly recap meetings to Japanese leadership highlighting key takeaways from prior week; as well as identifying action plans
  • Travel as needed to trade shows or Amazon HQ for QBRs and AVN
  • Utilize Amazon Brand Registry to remove unauthorized reseller ASINs
  • Leverage Vendor Central tools such as Born to Run, A/B Testing, and Vine Program to enhance new item listing visibility
  • Manage product portfolios for both Pet and Home Storage products for all international markets
  • Lead cross-functional teams to ensure project objectives and timely completion of projects
  • Work with third-party vendors in China to ensure cost targets
  • Support Director of Marketing in product launches including branding, packaging, advertising, PR, and digital media efforts
  • Responsible for market share development, including identifying new market and product opportunities
  • Forecast and build launch and promotion schedules
  • Manage a team of Category and Content Specialist.
  • Increased market penetration by growing brand awareness.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
  • Complied with policies and quality standards to maintain consistency in quality of services.
  • Awarded for effectively forecasting trends, conducting performance evaluations and reporting data to management.

Category Manager

Greenworks Tools
04.2017 - 03.2023
  • Managed and owned $150 Million of business for Amazon business unit through 1P for Greenworks Amazon 3P business Powerworks through Seller Central
  • Launched lineups in Amazon Mexico and Australia
  • Assisted with E-Commerce presence on Walmart, Costco, Best Buy, and Target
  • Negotiated payment terms, co-op for promotions, and marketing dollars for strategic programs
  • Built promotions and ad campaigns while tracking CVR, CTR, NTB, and ACOS
  • Managed P&L through the entire cycle
  • Conducted strategic analysis to effectively communicate annual planning horizons
  • Evaluated market trends and competitive analysis to support marketing objectives
  • Created weekly business recap reports for our retail partners including: Amazon, Walmart, Target, Best Buy, Costco, and Lowe's
  • Led weekly recap meetings to leadership highlighting key takeaways from prior week; as well as identifying action plans
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
  • Improved website visibility through development and implementation of SEO strategies
  • Utilized Amazon Brand Registry to remove unauthorized reseller ASINs from variations and maintain catalog contribution control and proof of brand ownership
  • Created and maintained variation groupings of like products & virtual bundles
  • Leveraged Vendor Central tools such as Born to Run, A/B Testing, and Vine Program to enhance new item listing visibility
  • Managed product portfolios for outdoor power equipment sold within consumer retail, independent dealers, and rental channels of distribution
  • Led cross-functional teams to ensure project objectives and timely completion of projects
  • Worked with third-party vendors to ensure cost targets
  • Supported Director of Marketing in product launches including branding, packaging, advertising, PR, and digital media efforts
  • Responsible for market share development, including identifying new market and product opportunities
  • Executed strategic sourcing projects using best practice sourcing methodology to deliver exceptional total value in partnership with key stakeholders
  • Assessed supplier's capabilities and identify new suppliers
  • Forecasted and build launch and promotion schedules
  • Worked with product design, and provide sales tools and training to assist the field sales, internal sales, and customer/tech service
  • Transfered expert knowledge into practical solutions in order to be able to fulfill consumer and customer wishes
  • Worked with the product team executing timely communication on new product launches including initial forecasts, features, and pricing to internal and external customers
  • Created, maintained, and disseminated product calendars to allow sales companies to do proper item setup
  • Managed day-to-day business needs for existing / rollover products for the Amazon catalog
  • Collaborated with Amazon on marketing events (Treasure Truck, Prime Day, Holiday Gift Guide, Etc.)
  • Handled logistical planning for categories and forecast planning to meet consumer needs
  • Responded to andon cord emails, customer Q&A, and submitted vendor support tickets in Vendor Central
  • Proactively developed collaborative relationships with retail partners to be viewed as a trusted resource for category insights and objective growth opportunities.
  • Mitigated business risk and improved customer lead times through thoughtful supplier network design.
  • Maximized category turnover through proactive management strategies.

Store Manager/Field Sales Manager

Sherwin Williams/Valspar
01.2015 - 04.2017
  • Ensured satisfaction of wholesale and D-I-Y customers while building long-term business relationships
  • Trained, coached, and managed store employees
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities
  • Managed Account Receivables and Bad Debt for a store worth 1.5 million in sales
  • Performed POS Transactions, Returns, Corrections, Tax Record Cards, Equipment Rental Agreements, Inventory Adjustments, Cycle Counts, Bank Deposits, and Daily Batching
  • Communicated effectively with customers and employees while managing time and resources effectively
  • Analyzed market conditions: competition, trends, issues, and opportunities
  • Developed proficiency in Microsoft Excel, Spreadsheet, Outlook, PowerPoint, and Word
  • Conducted meetings weekly and monthly with Market Directors & Store Managers
  • Maintained/Grew business relationships through Pro Services in Lowe's
  • Salesforce CRM system Safety Ambassador
  • Managed and Trained a team of Assistant Territory Managers (ATM)
  • Scheduled ATMs strategically to maximize sales in the territory
  • Monitored inventory and shelf space to push sales forward
  • Created marketing ideas inside the store to help drive sales and grow business
  • Communicated effectively with customers and employees while managing time and resources
  • Trained Lowe's Associates on products not meeting market expectations to help grow business.

Account Executive

Ripken Baseball
01.2014 - 12.2014
  • Overlooked 300 accounts daily, selling season/group tickets, youth baseball camps, clinics and events
  • Worked independently on community relations programs
  • Actively participated in the Corporate Sponsorship side of the business
  • Maintained relationship with existing accounts by visiting with them during games
  • Reached out to group leaders through company databases and through new leads, particularly after a direct mail piece released, to bring in new sales
  • Prospected for quality leads, particularly through asking for referrals
  • Answered questions or assisted in giveaway items for fans during all home games.

Education

Bachelor of Advertising & Public Relations -

West Virginia University
Morgantown

Skills

  • SALESFORCE CRM SOFTWARE
  • SLACK
  • MICROSOFT EXCEL (MACROs, PROJECT VBA) POWERPOINT, WORD
  • GOOGLE ADWORDS & GOOGLE ANALYTICS
  • NIELSEN
  • AMAZON ADVERTISING (SPONSORED PRODUCTS, BRANDS, DISPLAY, DSP) SAP
  • POWERBI
  • P&L RESPONSIBILITY
  • ADOBE ACROBAT
  • ADOBE CREATIVE SUITE
  • AMAZON VENDOR CENTRAL
  • AMAZON SELLER CENTRAL
  • MICROSOFT SHAREPOINT
  • SCRUM FUNDAMENTALS
  • JUNGLE SCOUT
  • CONTRACT NEGOTIATIONS

Accomplishments

  • Created relationships with Seattle Seahawks and Seattle Mariners
  • Negotiated contracts with the PAC 12
  • Launched Amazon Canada, Mexico, Brazil and Australia
  • Attended events/trade shows for Green Sports Alliance
  • Awarded Top Sales Manager in 2020
  • Exceeded company's goal 400% first year during peak events
  • Launched new product category for IRIS in all markets
  • Created new product development tracking spreadsheets
  • Achieved over 250% category growth in 2022-23 for our Amazon business
  • Supervised team of 15 staff members across US and China.

Timeline

National Account Manager

IRIS USA, Inc
05.2023 - Current

Category Manager

Greenworks Tools
04.2017 - 03.2023

Store Manager/Field Sales Manager

Sherwin Williams/Valspar
01.2015 - 04.2017

Account Executive

Ripken Baseball
01.2014 - 12.2014

Bachelor of Advertising & Public Relations -

West Virginia University

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CHRISTOPHER LINKOUS