CHRISTY COLEY
Woodway,TX
Summary
Buyer and Product Manager with over 10 years of experience in women's fashion, accessories, and home goods. Expertise in creating profitable assortments, driving category growth, and launching exclusive products. Proficient in assortment planning, pricing strategies, and vendor negotiations, with a strong focus on optimizing margins and minimizing markdowns. Recognized for identifying trends and translating customer insights into successful product offerings while maintaining strong supplier relationships.
Overview
24
24
years of professional experience
Work History
Marketing Coordinator
SEEDHOUSE CREATIVE
Waco, United States
09.2022 - Current
- Manage marketing coordination efforts by supporting accounts to align with client objectives and brand standards
- Oversee data management, research, and event logistics to enhance client engagement and operational efficiency
- Streamline customer, vendor, and project data management, ensuring quick and easy access using Excel, Outlook, and Monday.com
- Enhance client relationships through consistent communications and professional engagement, demonstrating strong interpersonal skills
- Conduct comprehensive research to fulfill information requests and ensure accurate decision-making
- Coordinate logistics for conferences, meetings, and events, ensuring smooth execution
Packaging and Operations
MARS WRIGLEY
Waco, United States
03.2022 - 09.2022
- Supported packaging and operations teams to maintain high safety and quality standards
- Partnered with cross-functional teams to optimize production processes and ensure compliance with operational guidelines
- Partnered with machine operators to maintain high safety and quality standards, ensuring consistency through rigorous inspections
- Collaborated with teams to optimize packaging processes and enhance efficiency, demonstrating leadership and proven track record in merchandising
Professional Sabbatical
THE COLEY HOUSEHOLD
Waco, United States
03.2020 - 03.2022
- Relocated to care for family while continuing professional development in product management
- Stayed current on industry trends, emerging methodologies, and best practices to ensure a seamless reintegration into the corporate environment
Senior Product Manager
FEIZY RUGS
Waco, United States
01.2019 - 02.2020
- Led product development and lifecycle management to drive sales growth and market expansion
- Managed strategic planning, pricing, and sourcing efforts while collaborating with cross-functional teams to ensure product success
- Directed comprehensive product lifecycle management strategies, achieving a 12% increase in sales and improving SKU productivity through targeted optimization techniques
- Spearheaded the development and execution of a 24-month product strategy, ensuring alignment with market trends and implementing effective pricing tactics to drive profitability and optimize inventory levels
- Led cross-functional collaboration with design and sourcing to meet crucial development milestones, achieving on-time completion and a strategic 5% reduction in production costs
- Leveraged detailed market analysis and consumer insights to develop and launch product assortments, contributing to a 10% growth in market share and consistent yearly revenue increases
- Coordinated with marketing and ecommerce teams to refine product details and ensure high-quality photography, effectively supporting brand consistency and online sales initiatives
Production Coordinator (Contract)
MICHAELS STORES, INC.
Irving, United States
02.2018 - 12.2018
- Facilitated product development processes, ensuring timely execution and compliance with brand standards
- Conducted market analysis and vendor coordination to optimize procurement and product positioning
- Conducted in-depth market analysis, benchmarking competitors, identifying pricing opportunities, and aligning new product introductions with evolving customer needs
- Coordinated packaging development to align with project timelines and uphold brand standards
- Optimized procurement processes by verifying vendor quotes and ensuring regulatory compliance
- Collaborated with packaging managers to streamline product photography and enhance material descriptions, ensuring alignment with brand standards
Group Product Manager
FOSSIL GROUP, INC.
Richardson, United States
03.2011 - 01.2017
- Oversaw a multimillion-dollar watch and jewelry business, leading product strategy, assortment planning, and cross-functional collaboration to drive revenue growth and brand expansion
- Drove 15% YoY growth and a 10% market share increase for a $78.5M jewelry business by optimizing assortments across retail and e-commerce
- Directed cross-functional collaboration to launch Michael Kors' jewelry and smartwatches
- Developed pricing strategies to balance cost optimization with competitive market positioning, achieving improved profit margins without sacrificing quality
- Directed factory sourcing initiatives to align with margin goals, achieving a successful balance of quality and cost across product lines
- Implemented a PLM system, increasing operational efficiency by 15% by streamlining workflows across development teams
Senior Product Manager
FOSSIL GROUP, INC.
Richardson, United States
03.2008 - 03.2011
- Managed global product development for eyewear collections, ensuring consistency across markets
- Led customer research initiatives and supplier management to optimize product performance
- Led product development for men's and women's eyewear, ensuring timely global launches through strategic resource allocation and supplier management, achieving a 10% increase in on-time delivery
- Spearheaded customer research initiatives, uncovering insights that contributed to a 15% increase in account satisfaction by delivering tailored product solutions
- Developed T&A calendars and led cross-functional teams to prioritize assignments, ensuring 98% product readiness for go-to-market launches
Product Manager
FOSSIL GROUP, INC.
Richardson, United States
02.2004 - 03.2008
- Oversaw product development and lifecycle strategies for eyewear collections, guaranteeing compliance with brand standards and market demands.
- Facilitated coordination of testing to validate quality and usability of new product features.
- Established and executed cost reduction strategies across product development lifecycle to enhance profitability.
- Involved customers through interviews to establish product vision, features, and releases.
Product Coordinator
FOSSIL GROUP, INC.
Richardson, United States
01.2001 - 03.2004
- Recorded product details and specifications in spreadsheets to ensure precise documentation.
- Developed and applied cost reduction strategies across product development lifecycle to optimize profitability.
- Executed cost-saving strategies through negotiation with suppliers for lowered pricing.
Education
Bachelor of Science - Sociology, Business
Texas A&M University
College Station, TexasSkills
- Assortment strategy and seasonal planning
- SKU optimization and OTB management
- Product selection and reordering
- Sourcing, pricing, and margin strategy
- Supplier relationship management
- Cross-functional leadership
- Product lifecycle management
- Microsoft Office Suite proficiency
- PLM systems and project management tools
- SAP, Mondaycom, Smartsheets
- Google Suite expertise
Timeline
Marketing Coordinator
SEEDHOUSE CREATIVE
09.2022 - Current
Packaging and Operations
MARS WRIGLEY
03.2022 - 09.2022
Professional Sabbatical
THE COLEY HOUSEHOLD
03.2020 - 03.2022
Senior Product Manager
FEIZY RUGS
01.2019 - 02.2020
Production Coordinator (Contract)
MICHAELS STORES, INC.
02.2018 - 12.2018
Group Product Manager
FOSSIL GROUP, INC.
03.2011 - 01.2017
Senior Product Manager
FOSSIL GROUP, INC.
03.2008 - 03.2011
Product Manager
FOSSIL GROUP, INC.
02.2004 - 03.2008
Product Coordinator
FOSSIL GROUP, INC.
01.2001 - 03.2004
Bachelor of Science - Sociology, Business
Texas A&M University
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