Summary
Overview
Work History
Education
Skills
Qualifications Summary
Timeline
Generic

Christy Herndon

McKinney,TX

Summary

Seasoned Hospice Director of Business Development with a solid history in strategic planning and execution. Award-winning hospice marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Strong understanding of market dynamics, business operations, and leading teams to achieve company objectives. Known for creativity in problem-solving, negotiation skills, and ability to forge strategic partnerships that drive growth. Previous work has led to significant revenue increases, new market penetration and improved client relationships.

Overview

14
14
years of professional experience

Work History

Business Development Director

Living Hope Hospice Dallas
Richardson, TX
04.2025 - Current
  • Established operations for new hospice agency, achieving over 50 admissions and growing census from 0 to 28 in six months.
  • Monitored market performance metrics, identifying trends, gaps, and areas for enhancement.
  • Developed training manuals for new employees to elevate sales performance, compliance, and clinical collaboration.
  • Provided market performance updates and strategic recommendations to leadership team.
  • Evaluated employee performance, ensuring accountability for individual goals.
  • Presented innovative ideas to leadership team, focusing on unique clinical and supportive programs for patients in DFW market.

Business Development Director

Anointed. Hospice
Plano, TX
01.2024 - 01.2025
  • Developed and implemented training program for new hire marketers.
  • Trained two former hospice CNAs, ensuring successful transition to marketing roles.
  • Facilitated onboarding, ride-alongs, and contract acquisition for new hires.
  • Achieved personal quota while simultaneously mentoring and training new team members.
  • Promoted to Business Development Director after three-month evaluation.

Clinical Relations Liaison

Charter Healthcare Group
, TX
01.2022 - 01.2024
  • Facilitated onboarding and training for new Community Relations Liaisons across multiple sites.
  • Cultivated positive internal team dynamics to enhance collaboration and productivity.
  • Rebuilt relationships with physicians and case managers in post-acute settings, covering two service lines.
  • Established operations for a new de novo site in DFW Metroplex region.
  • Promoted hospice services through active participation in healthcare community events.
  • Leveraged marketing skills to successfully penetrate new territory in Dallas Fort Worth Metroplex.
  • Utilized extensive network connections to support marketing efforts in new role.

Business Development Specialist

Cantex Continuing Care Network
Plano & Carrollton, TX
01.2018 - 01.2022
  • Drove overall sales objectives and revenue growth through effective leadership.
  • Collaborated across departments to develop and execute regional sales plans.
  • Coordinated with operational and clinical leadership to enhance customer service.
  • Cultivated relationships with executives and influencers in healthcare to influence consumer behavior.
  • Secured monthly admissions goals by leveraging industry connections.
  • Spearheaded creation and implementation of innovative ideas to improve systems and processes.
  • Achieved superior results through responsible healthcare practices and strategic planning.

Executive Hospice Care Consultant / Business Development

Hospice Plus
Dallas, TX
01.2012 - 01.2018
  • Planned and implemented the overall business development process through effective networking and marketing strategies, designed to drive sales and generate 20+ admissions monthly.
  • Earned Region 3 Winner, Best of the Best for Hospice Plus, for netting 251 admissions in 2017.
  • Supported the admissions department’s activities in the pre-admission, admission, discharge, and follow-up.
  • Conducted tours of facility for prospective residents (walk-ins and scheduled admissions).
  • Provided extraordinary customer service to ensure all individuals were given the opportunity to learn about and receive needed care.

Education

Paralegal Certification - Paralegal

Southern Methodist University
Dallas, TX
01.2021

Bachelor of Arts - Psychology

Southern Methodist University
Dallas, TX
01.1997

Skills

  • Market research and strategy
  • Sales growth and projections
  • Regulatory compliance
  • Client relationship management
  • Team leadership
  • Effective communication
  • Strategic thinking
  • Onboarding programs
  • Sales coaching
  • Competitive intelligence analysis
  • Performance management
  • Organizational development
  • New business development
  • Contract negotiation

Qualifications Summary

SMU graduate with a Bachelor’s Degree in Psychology from SMU and 16+ years of transferable healthcare experience that display my ability to prioritize a diverse range of tasks simultaneously which include, balancing the needs of multiple patients and their families, exceptional communication skills with referral sources while at the same time researching new provider practices in person and completing legal paperwork on time per the State of Texas regulations. I am an extremely driven, empathetic, ethical, polished professional that focuses on every client as an individual. I firmly believe this allows each client the utmost respect that they deserve while at the same time allowing me to focus on putting other people’s needs first, which is very important to me personally and my passion for helping others. I have set high expectations on how I would want someone to treat me during my time of need and uncertainty, which has displayed itself in my entire working career by the way I represent myself in the community with dignity and integrity. I thrive in high-stress, high-pressure environments and situations that have consistently required me to utilize my superior communication skills which is necessary for my team to coordinate the care of everyone that was suffering with a terminal diagnosis., Adeptly manage multiple tasks in a fast-paced work environment while pursuing educational goals. Proven ability to focus, prioritize, plan, and organize to consistently meet deadlines and reach goals., Honed written and verbal communication skills through on-the-job experiences, regularly crafting a broad spectrum of documents and successfully interacting with adversarial parties. Active listener with capacity for empathy and conflict resolution., Successfully interface with internal and external members of cross-functional teams balancing personal achievement with group goals. Deal effectively with a wide variety of people including management, co-workers, clients, law enforcement, and social workers toward a positive resolution., Self-motivated as evidenced by educational and career progression; adapt quickly to changes in plans; strong work ethic, proven analytical ability and decision-making skills; high tolerance for stress; contribute to a supportive team environment.

Timeline

Business Development Director

Living Hope Hospice Dallas
04.2025 - Current

Business Development Director

Anointed. Hospice
01.2024 - 01.2025

Clinical Relations Liaison

Charter Healthcare Group
01.2022 - 01.2024

Business Development Specialist

Cantex Continuing Care Network
01.2018 - 01.2022

Executive Hospice Care Consultant / Business Development

Hospice Plus
01.2012 - 01.2018

Paralegal Certification - Paralegal

Southern Methodist University

Bachelor of Arts - Psychology

Southern Methodist University
Christy Herndon