CHRISTY KRAPP
Food & Beverage Sales Professional
Atlanta,Georgia
Summary
Dynamic Key Account Manager with 21 years of experience and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of foodservice organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on profitability and customer satisfaction.
Overview
21
21
years of professional experience
Work History
National Key Account Manager
Frosty Acres Brands
Atlanta, GA
08.2017 - Current
- Provide servicing, management and retention of distributor accounts worth over $750M
- Successfully convince distributor clients to purchase within buying program to minimize losses to out-of-program competitors and increase overall financial return for the cooperative as well as the distributor.
- Consistently achieve top ranking in revenue and profit growth.
- Utilize CRM software to track customer information and drive purchases of in-program sales conversions.
- Build and cultivate quality, successful relationships with over 650 clients by addressing needs and providing superior customer service.
- Identify new targets, develop new business opportunities and present product lines to distributors.
- Prepare and deliver presentations to distributor teams to highlight offerings and secure new business.
Nestle Professional Sales Specialist
Supreme Great Lakes / The Core Group
Atlanta, GA
12.2012 - 08.2017
- Recruited by Supreme Great Lakes based on relationships and sales successes to establish them as a broker in the Georgia market.
- Responsible for creating, developing and fostering relationships with US Foods, PF Miltons, Cheney Bros, and other distributors in the Georgia market.
- Grew sales of Nestle Professional by at least 14% year over year.
- Nestle Professional Broker of the Year winner 2015.
- Trained broker sales team on Nestle products and selling procedures.
- Used culinary skills to showcase menu applications and solutions for operators.
- Identified new targets, developed new business opportunities and presented product lines to customers.
Operator Sales Specialist
Allstate Food Marketing / Acosta
Atlanta, GA
12.2009 - 11.2012
- Initiated new sales and drove consistent sales increases among operators purchasing from US Foods.
- Consistently met and exceeded sales goals by 10%-15% year over year.
- Successfully managed an initiative based call schedule with a close ratio regularly in excess of 75%.
- Built and maintained strong relationships with all levels of employees at distributor and operator level.
- Conducted product training program for US Foods on Exclusive Brands lines.
- Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
Owner/Operator
Sweet Christy's Catering
Atlanta, GA
03.2000 - 12.2009
- Founded and managed a successful catering and event planning business.
- Developed client base solely from referrals and word of mouth by cultivating enduring client relationships.
- Oversaw end-to-end business processes to maintain proficiency and profitability.
Education
B.S - International Business, French and Finance
Auburn University
Skills
Consultative selling
Timeline
National Key Account Manager
Frosty Acres Brands
08.2017 - Current
Nestle Professional Sales Specialist
Supreme Great Lakes / The Core Group
12.2012 - 08.2017
Operator Sales Specialist
Allstate Food Marketing / Acosta
12.2009 - 11.2012
Owner/Operator
Sweet Christy's Catering
03.2000 - 12.2009
B.S - International Business, French and Finance
Auburn University
Similar Profiles
Diana DreebenDiana Dreeben
Operations Team Leader at Frosty Acres Brands Inc.Operations Team Leader at Frosty Acres Brands Inc.
ANGIE RIVERAANGIE RIVERA
Category Manager at Frosty Acres BrandsCategory Manager at Frosty Acres Brands
Alyssa Conley-SayeAlyssa Conley-Saye
Shift Leader at Frosty BoyShift Leader at Frosty Boy
Yolanda GlennYolanda Glenn
Customer Care Representative at WalgreensCustomer Care Representative at Walgreens
Sydney BalomSydney Balom
Lead Server at 5church AtlantaLead Server at 5church Atlanta