Christy Liu
Plano,TX
Summary
- Diligent eCommerce Manager with 7 years of experience developing product sales strategies. Data-driven, customer-centric and organized. Committed to improvements in quality and delivery functions.
- Passionate about building productive relationships with clients, partners and team members in retail and eCommerce industry.
- Identifying market trends and customer needs to create highly-targeted marketing campaigns.
- Possessing excellent project management, leadership and event planning skills with a strong background in consumer public relations.
- Seller-oriented with strong history of leading high-performance teams to meet or exceed objectives. Dedicated and hardworking with internal drive to deliver excellence.
- Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive customer satisfaction.
Overview
14
14
years of professional experience
Work History
Senior Manager - Marketplace Strategic Initiatives
Treat Online LLC
Plano, TX
03.2023 - Current
- Develop strategic point of view, including data analysis, to enable pain points and opportunities to be translated into actionable game plans. Influence future capability roadmaps by building relationships with cross-functional stakeholders and bringing industry knowledge to the table.
- Research and analyze market data and competitive landscape to understand market trends and identify opportunities for growth and differentiation.
- Building relationships with business partners to align business goals, communicating, and prioritizing product roadmaps.
- Identify key customer insights and help define category’s customer experience.
- Implement omni-channel merchandising processes, help scale efficiency and best-in-class workflows and timelines, embedding operational excellence and work collaboratively across divisions and departments.
Ecommerce Sr. Merchandising Manager
Microsoft/HCL
Redmond, WA
03.2022 - 02.2023
- Launched Buy Direct and generated 1M in 2022.
- Develop relationships with key influencers and decision-makers within senior management of prospective accounts, along with internal stakeholders and working teams to develop business plans that exceed expectations. Understand Sellers' goals, decision-making processes, and success metrics. Determined direction for seasonal merchandise by researching and analyzing trends.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Prospect and manage a pipeline of high-value, strategic accounts across key categories. Develop creative solutions to identify new prospects and build a strong pipeline.
- Coordinated with engineering team to determine best technical implementation methods and schedule.
- Leveraged deep knowledge of user experiences and drove continual improvements to boost key metrics through user testing and other feedback.
- Program multi entry points on MSN, Start Shopping and Buy Direct homepage.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Oversee the onboarding process for new strategic sellers and develop initial targets and actions plans that accelerate item setup and improve offer quality and discoverability
- Partnered with US/CN merch team to maximize traffic and conversion through strong navigation flows and set up content strategy to provide stellar customer experience.
Merchandising Product Manager II, E-Commerce/7NOW
7-Eleven,Inc
Irving, Texas
07.2019 - 03.2022
- Identify strategies and roadmap to drive sales and increase site conversion for Amazon, eBay, 7-Elevenshop.
- Expertise in uncovering diversified products. Achieved 4x growth over prior year (2018 vs 2019). Added 8 additional national brands and emerging brands to Amazon, 20+ online exclusives, 30+ applicable PB Items.
- Forecast sales numbers and product profitability to determine ideal inventory and pricing. Recommended product changes to enhance customer interest and maximize sales.
- Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
- Manage 7NOW cross banner catalogs (currently 20,000+ products). Launched products from End to End weekly. Align with stakeholders to enhance assortment, substitution, suggestive sell, homepage cat planning.
- Manage promotional strategy for both 7NOW US and Canada. Capture all banner, tile, push notification requirements from marketing team. Communicate with category managers for instore offer and support promo setup team for any cost support agreement. Align with vendors for upcoming sales plan and to introduce exclusive offers to 7NOW. Holistically increased sales by 30% 2021 vs. 2020 on 7NOW.
- Communicate with tech team, API, dev team and APP team to identify issues in the QA environment, and to solidify accuracy for production.
- Work alongside MP teams to expand assortment to UE, grubhub, doordash, skip, minibar and drizzly to drive significant visibility outside of 7NOW. Successfully launched 20+marketplaces from 2021.
- Align with product team to translate merch business goals into technical initiatives. Understand and develop roadmaps for current sprint / year, make suggestions and requirements for upcoming release from customization standpoint.
- Collaborate with marketing team and functional management to achieve business and marketing strategy objectives.
- Provide oversight and collaboration through excellent documentation, organizational, analytical and communication. Directed and launched 10,000+ products additions for new market expansion, driving incremental sales volume, conversion and visibility.
Sr Manager Ecommerce Sales Operations Marketplace
Sky Dragon International LLC
Allen, TX
11.2017 - 05.2019
- Analyze Amazon, eBay, Walmart, Groupon, Wish, Bonanza, Amazon EU marketplaces' dashboard and provide sales reports and forecasts to management.
- Creation and optimization of product listings such as title, detailed description, images, prices, product specifications.
- Market research new product categories to diversify product catalog and opportunities for company expansion.
- Advertising and marketing to increase revenue.
- Managing of customers: inquiries, claims & returns, refunds, and reviews.
- Evaluate in-season SKU performance and provide recommendations to increase overall productivity and demand fulfillment.
- Minimize overall inventory value while maintaining on time delivery to customers.
- Track, forecast, and communicate inventory needs.
- Communicate with freight forwarders and warehouses to ensure accurate, on-time deliveries.
- Manage logistics performance and continuous improvements.
- Develop relationships with new distribution partners.
Product Marketing Manager
US Study and Stay International LLC
Plano, TX
05.2014 - 05.2016
- Planned, coordinated, and executed activities while guiding student from China in personal growth and daily living skills.
- Promoted advertising campaigns with CheerinUS, Asian Magazine, Dallas Chinese Daily.
- Directed the marketing team in China for the company website, brochure and summer camp programs.
Meeting with numbers of local high school officers and reached long-term corporation intentions with 6 of them. - Hosted the weekly meetings with directors in performing arts department to review company performance and to set up goal and budget for future period.
- Worked with local host families for long-term exchange programs and short-term summer camps.
- Communicated with Chinese parents to update students daily life.
- Evaluated company profit and lost with accountant.
Founder & Owner
L & C Brothers LLC
Duluth, GA
01.2012 - 02.2014
- Branding startup Boba Tea/Snack shop.
- Searched for store location and negotiate with the potential landlords.
- Monitored the store construction process and communicated with the contractors in time to reduce initial cost.
- Managed the company's website and social media profiles to improve customer relations.
- Handled daily purchasing, supervised daily operations.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
Marketing Intern
Motorola
Beijing, Beijing
05.2010 - 08.2010
- Coordinated with marketing team members for new product launching.
- Supported several company marketing events in different locations in the city.
- Assisted marketing team in celebrity endorsement commercial shooting.
- Answered email and social media messages according to prescribed policies.
Education
Bachelor of Science - Finance
Chongqing University
Chongqing, China06-2011
Public Relations
The University of Texas at Arlington
Skills
- Ecommerce
- Business Strategy
- Omni-Channel Retail
- Category Management
- Merchandising
- Account Management
- MS Office
- Team Building
- Relationship Development
- Inventory Management
- JIRA
- Product Development
- Fluent speaking and writing in Chinese Mandarin
Timeline
Senior Manager - Marketplace Strategic Initiatives
Treat Online LLC
03.2023 - Current
Ecommerce Sr. Merchandising Manager
Microsoft/HCL
03.2022 - 02.2023
Merchandising Product Manager II, E-Commerce/7NOW
7-Eleven,Inc
07.2019 - 03.2022
Sr Manager Ecommerce Sales Operations Marketplace
Sky Dragon International LLC
11.2017 - 05.2019
Product Marketing Manager
US Study and Stay International LLC
05.2014 - 05.2016
Founder & Owner
L & C Brothers LLC
01.2012 - 02.2014
Marketing Intern
Motorola
05.2010 - 08.2010
Bachelor of Science - Finance
Chongqing University
Public Relations
The University of Texas at Arlington
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