Christy Milliken
Santa Rosa Beach,FL
Summary
Executive Leadership: Talented Executive Director experienced in developing and managing staff, budgets, and programs to achieve results.xperience at executive level. Applies skills in ministry, leadership, mentoring, and training to motivate organization's members in meeting organizational mission and program goals. Successfully raises public awareness about community-based programs and services. Offering proven background in business settings and driving organizational change at operational levels. Demonstrated leadership, planning, and problem-solving abilities focused on delivering robust, performance-oriented strategies to meet current and expected demands.
Overview
14
14
years of professional experience
Work History
Executive Director
Seaside Institute
Seaside, FL
03.2023 - Current
- Planned and implemented strategies to grow revenue.
- Developed and presented new ideas and conceptualized new approaches and solutions.
- Analyzed problematic situations and occurrences to provide solutions and facilitate company survival and growth.
- Managed staff, financials and key performance indicators to facilitate business operations.
- Cultivated and maintained relationships to promote positive work culture.
- Recruited, hired and trained employees on operations and performance expectations.
- Supported work-life balance to improve staff morale.
- Built strong referral network to generate new business opportunities.
- Researched and negotiated pricing to reduce cost of equipment and supplies.
- Drafted mission and vision statements to outline objectives and motivate employees.
- Generated reports to review data and issue corrective actions for improvements.
- Worked with department managers to formulate annual budgets.
- Recommended corrective actions to conform to quality specifications.
- Leveraged market knowledge and studied competitive landscape to drive revenue.
- Guided and motivated staff to drive maximum performance.
- Work closely with the Board of Governors to implements programming strategy and relationships.
- Develop relations and build programming with CNU, Jindee in Australia, Alys Beach, FL, Seabrook, WA. Rosemary Beach, FL and other New Urbanism Communities.
- Plan educational group trips Internationally.
- Implemented and prepared comprehensive business plans to expand business.
- Write and submit grants to support programs.
Owner / Founder
Curate Marketing
Santa Rosa Beach, FL
11.2014 - Current
- Experience with high volume event marketing
- Working closely with tourism markets in a variety of towns across the US and abroad
- Brand development with emphasis on the arts
- Small business campaigns
- Leading project based environments such as working with the Ken Burns team Nashville on the Country Music PBS documentary
- Skills include: social media campaigns, copywriting, editorial, and photography
- Helped the Pursell Farms development and marketing team with hospitality offerings growth strategies with emphasis on the arts
- Retain and work with several artists both in music and visual on marketing, growth, strategy, and sales
- Consult with small business to help with fresh ideation
- Integrated marketing with tourism events
- Retain and work with film festivals, music festivals, and other art related events
- Work well with other marketing teams on a larger scale to accomplish the desired goals of a project
Marketing & Events Director
Seaside Institute
Seaside, FL
09.2022 - 03.2023
- Created and provided marketing material to meet business needs.
- Engaged with social media followers and promoted products and events through giveaways and promotional sales.
- Managed social media platforms and utilized metrics to increase engagement and campaign performance.
- Implemented initiatives to increase brand awareness and engagement with target audience.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
- Informed and coordinated marketing strategy and assets to align with product releases.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
- Performed research to analyze customer behavior, purchasing habits, trends and preferences.
- Prepared reports for competitive products.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Planned and executed the annual Seaside Prize event.
Marketing Manager
One More Sponsor
Atlanta, GA
01.2016 - 06.2022
- Development and support of sponsor relationships with yearly events
- Cultivating sustaining corporate partnerships between tourism, non-profits, and conference based businesses
- Management of integrated marketing with events
- Worked with non profits to help strategic to connect them to events as beneficiaries of proceeds
- Media campaigns platforms with events such as New Orleans Film Festival, Annapolis Film Festival, Catalina Film Festival, Amplify Decatur Music Festival, Krewe of Boo in New Orleans, Olmsted Plein Air, Digital Graffiti Festival with Curator Brett Phares, Women Heart Coalition in Washington, D.C.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets
- Tracked, analyzed and reported on marketing program results
- Worked with management team to oversee and monitor marketing strategy
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion
- Delivered compelling sales presentations to demonstrate expert product knowledge
- Developed and owned strategic narrative on key initiatives to drive category demand
- Prepared and sent proposals to prospective clients
Marketing Manager
Ahead of the Curve – Real Time Technologies
Orlando, FL
08.2020 - 01.2022
- Helping coordinate and launch a weekly live digital discussion platform connecting immersive art and event professionals through Streamyard, YouTube, Facebook, and LinkedIn platforms
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends
- Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams
- Worked with management team to oversee and monitor marketing strategy
- Promotions
- Facebook, LinkedIn, Twitter and Instagram
Managing Partner
Justin Gaffrey Studio & Galleries
Santa Rosa Beach, FL
03.2011 - 11.2014
- Managing Partner for Seaside, FL and Blue Mountain Beach, FL Galleries
- Organize international art events
- Development and management of social media platforms and campaigns. Visual documentation of artist in studio
- Staff management
- Sales management
- Curate galleries and organize logistics
- Facilitate website and logo rebranding
- Breaking ground for a new warehouse/studio
- Artist Development and PR
- Launched Annual Art of Giving event raising over $100K for Food for Thought the first year of the event. The following year, we invited other artists to participate in donating work
- Reviewed daily and overall financials to ensure profitability
- Developed and implemented process improvements and key business procedures
- Maintained customer relations and coordinated promotions to increase and create new revenue
- Sustained company's legality and business ethics by enforcing adherence to legal guidelines and in-house policies
- Drove development of brand identity, tone and guidelines to maximize marketing initiatives
- Worked with legal team on paint patent
- Developed off site event and off season artist tour
- Made high-quality investing decisions to advance business and increase profits
- Interviewed, hired and trained team
- Implemented successful promotional strategies and reductions in costs that grew revenue
- Improved team productivity by directing strategic initiatives
- Guided employees to achieve organizational goals and objectives
- Facilitated integration of new technology into daily processes
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities
- Provided efficient resolution to issues to satisfaction of clients
Practice Manager (1993-2008)
Cardiovascular Associates,PC.
Birmingham, AL
- Scheduled and managed scheduling team surgical procedures for patients by reviewing surgeon schedules. Managing 45 physicians, 75 team members. Worked closely to monitor practice flow with hospital flow
- Arranged and scheduled post-operative visits during appropriate timeframe after surgery
- Educated patients on at-home surgery preparation requirements and post-operative care process
- Obtained signatures and collected completed pre-operative consent and HIPAA forms from patients
- Reviewed CPT and ICD codes to check accuracy for billing
- Sent H&P form and other patient information to surgery facility
- Managed Team and Implemented policies
- Wrote Policies and Procedures for HIPPA
- Reported patients' status to doctors and monitored completion of treatment plan
- Collaborated and established strong working relationships with physicians, patients, and colleagues
- Assessed medical office operations, identified areas of improvement, and developed plans for corrective action.
- Oversaw all aspects of day-to-day practice operations including front desk reception, appointment scheduling, billing and coding, insurance verification.
Education
Grant Writing Course -
Vanderbilt University
01.2017
Cumberland Law Program for Paralegal Studies -
Samford University
Skills
- Website Development, SEO, Social Media, Digital Marketing, Branding, Brand Alignment, Sponsorships
- Events, Event Management, Project Development, Donor Campaigns, Tourism Growth, Community Art
- Development, Script Writing for Television, Copywriting, Editorial Board Service, Product Management
- Project Management
- Staff Management
- Employee Training
- Verbal and Written Communication
- Work Planning and Prioritization
- New Business Development
- Risk Mitigation and Management
- Strategic Decision-Making
- Relationship Building
- Quality Assurance
- Recruitment and Hiring
- Process Improvements
- Department Oversight
- Performance Evaluation and Monitoring
- Finance and Accounting Oversight
- Sales Tracking
- Business Leadership
- Goal Setting
Affiliations
South Walton Tourism Events Committee Board
Historian FPRA (Florida Public Relations Association)
Historian AAF (American Advertising Federation)
American Heart Association 5K Run Coordinator
Birmingham, AL
Websites
Timeline
Executive Director
Seaside Institute
03.2023 - Current
Marketing & Events Director
Seaside Institute
09.2022 - 03.2023
Marketing Manager
Ahead of the Curve – Real Time Technologies
08.2020 - 01.2022
Marketing Manager
One More Sponsor
01.2016 - 06.2022
Owner / Founder
Curate Marketing
11.2014 - Current
Managing Partner
Justin Gaffrey Studio & Galleries
03.2011 - 11.2014
Practice Manager (1993-2008)
Cardiovascular Associates,PC.
Grant Writing Course -
Vanderbilt University
Cumberland Law Program for Paralegal Studies -
Samford University
Similar Profiles
Pedro GarciaPedro Garcia
General Forman at Seaside MaintenanceGeneral Forman at Seaside Maintenance
Charlotte VeilletteCharlotte Veillette
Customer Service Cashier at Seaside Casual WearCustomer Service Cashier at Seaside Casual Wear
Tammy WashingtonTammy Washington
Special Needs Paraprofessional at Seaside School DistrictSpecial Needs Paraprofessional at Seaside School District
Shelia ChaneyShelia Chaney
Co-Owner at Barefoot 30A Beach Vacations, LLCCo-Owner at Barefoot 30A Beach Vacations, LLC
Donna McAlisterDonna McAlister
Senior Sourcing Recruiter at Equitable Financial (via Randstad Sourceright)Senior Sourcing Recruiter at Equitable Financial (via Randstad Sourceright)