Christy Stephens
Pine Mountain,GA
Summary
17 years of Hospitality Sales Experience
Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.
Overview
17
17
years of professional experience
Work History
Director of Sales and Marketing
PCH Hotels & Resorts
10.2021 - Current
- Analyzed sales and marketing data for improved strategies.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Senior Sales Manager
PCH Hotels & Resorts
08.2019 - 09.2021
- Draft and Negotiate Contract Sales Agreements on behalf of Group Sales for all market segments
- Develop and Maintain Business Partner Relationships
- New Corporate Account Development
- Business Transient – contracting local and non-local accounts for Company Travel
- Conduct Site Inspections for potential new accounts
Senior Sales Manager
The Lodge and Spa at Callaway Gardens, Interstate-Noble, Autograph Collection- Marriott
01.2016 - 06.2019
- Draft and Negotiate Contractual Agreements on behalf of Noble-Interstate and Callaway Gardens for Industry meetings and events held by Corporate, Associations and Social markets
- Development of new accounts
- Maintenance of established contracted vendor accounts
- Conduct Site Inspections/ Represent Hotel in Tradeshows and networking events
Sales Manager
Franklin Marriott Cool Springs
06.2014 - 01.2016
- Draft and Negotiate Contractual Agreements on behalf of Davidsons Hotels
- Top Sales Manager for the year at Franklin Marriott – sold $3,984,387 for the year of 2015
- Solicit, negotiate and confirm new and repeat business through various efforts (outside sales calls, telemarketing, direct mail, referrals, networking, internal prospecting, etc.) to maximize revenues to meet/ exceed goals
- Market segments include National/Regional & State Associations, Societies and Foundations, Gov’t, Military and Education
- Conduct Site Inspections/ Represent Hotel in Tradeshows and networking events
Senior Sales Manager
The Lodge and Spa at Callaway Gardens, Interstate-Noble, Autograph Collection- Marriott
05.2011 - 06.2014
- Assisted in leading Sales team transition from Callaway Gardens to Noble –Interstate property (May 2011) and then to partnership with Marriott Autograph Collection within the following 3 weeks
- Part of team that launched CI/TY, Marriott’s hotel management system to property here at The Lodge and Spa
- New system was launched and went live in May 2012
- Contract Sales Agreements on behalf of Noble-Interstate for meetings and events held by Corporate, Associations and SMERF markets
- Development of newly acquired Corporate accounts since May 2011 that increased group revenue by 1 million dollars within the corporate market
- Maintained and grew repeat group business for 5+ years for current property
- Conduct Site Inspections with potential new accounts
- Perform sales presentations to potential new clients and 3rd party Meeting Planners such as Helms Briscoe, CVENT, etc
- Represent the property in local events or tradeshows within the Corporate or Association markets
National Corporate Sales Manager
Callaway Gardens
12.2007 - 05.2011
- Draft and Negotiate Contract Sales Agreements on behalf of Callaway Gardens with Corporate America
- Performed outside sales presentations for Callaway Gardens to potential corporate clients
- Met and exceeded yearly sales goals by 25%
- Represented company in tradeshows, and other industry functions
- Maintained and re-developed largest corporate account for Callaway Gardens
Education
Georgia Real Estate License -
01.2018
Graduate School - Research of Methodology, Professional Orientation and Ethics, Facilitation Skills and Techniques
Troy State University
01.1997
Bachelor of Science -
Columbus State University
01.1995
Skills
- Sales/Marketing
- Revenue Management
- Budget/Forecasting
- Contract Negotiations
- Account Management
- Analytical Skills
- Leadership/Communication skills
- Customer-oriented
- Business Development
- Strategic Planning
- Goal Setting
- Problem Resolution
- Sales coaching
- Pricing strategy
- Partnership development
- Sales presentations
- Sales training
- Direct mail campaigns
- Search engine optimization
- Video marketing
- Key account management
- Competitor analysis
- Customer segmentation
- Sales pipeline management
- Demand generation
- Marketing plan development
- Performance tracking
- Sales performance
- Budget development
- Competitive analysis
- Strategic planning
- Social media advertising
- Recruitment and team development
- Sales reporting
- Sales projections
- Staff training and development
- Team recruiting and onboarding
- Performance evaluations
- Sales process
Affiliations
- HSMAI- Hospitality Sales & Marketing Association International
- Hospitality Professionals Network
- MPI Georgia Chapter- Corporate Professionals
- National Association of Realtors
Timeline
Director of Sales and Marketing
PCH Hotels & Resorts
10.2021 - Current
Senior Sales Manager
PCH Hotels & Resorts
08.2019 - 09.2021
Senior Sales Manager
The Lodge and Spa at Callaway Gardens, Interstate-Noble, Autograph Collection- Marriott
01.2016 - 06.2019
Sales Manager
Franklin Marriott Cool Springs
06.2014 - 01.2016
Senior Sales Manager
The Lodge and Spa at Callaway Gardens, Interstate-Noble, Autograph Collection- Marriott
05.2011 - 06.2014
National Corporate Sales Manager
Callaway Gardens
12.2007 - 05.2011
Graduate School - Research of Methodology, Professional Orientation and Ethics, Facilitation Skills and Techniques
Troy State University
Bachelor of Science -
Columbus State University
Georgia Real Estate License -
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