Summary
Overview
Work History
Education
Skills
Timeline
Additional Information
Certification
Prior Associations
Current Associations
Generic
CHRISTY TILTON

CHRISTY TILTON

Queen Creek,AZ

Summary

Solutions-focused, highly organized, and results-driven sales executive with a proven track record of success in the electrical and lighting industry. Expert in driving revenue, profit, and business growth across multiple verticals, while demonstrating strategic planning and execution, innovative commercial initiatives, and effective team building. Adept at restructuring organizations for optimal performance, maximizing revenue, reducing costs, and achieving operational excellence. Experienced in leading both direct and indirect teams in stable, turnaround, and emerging markets, consistently exceeding goals and delivering exceptional results.

Overview

22
22
years of professional experience
3
3
Certificate

Work History

VP of Sales

Signify (Formerly Cooper/Eaton)
05.2021 - Current
  • Encouraged teams and agents to take calculated risks while upholding margin requirements.
  • Revitalized a struggling organization by establishing a strong foundation and clear vision throughout departments.
  • Accountable for top-line sales, new customer targets, share of wallet expansion with existing customers and agents, NPI maximization, and P&L performance across the professional channel.
  • Fostered a culture of accountability and inclusivity among teams while encouraging key leaders to lean into the process.
  • Elevated the skills of our mid-level management team, which provided a strong sense of purpose.

Career Highlights:

  • Boosted company revenue by devising strategic sales strategies and targeting crucial market segments during a period of market downturn, where core product sales were declining at a rate of 20% annually.
  • Expanded standard sales channels and adopted a diversified go-to-market approach, focusing on new customer segments and enriching our product offerings.
  • Led company culture initiatives, nurturing a high-performing and motivated sales team. Increased diversity, equity, and inclusion (DEI) among leadership from 17% to 33% and expanded the team from 24 to 42 members.
  • Optimized internal processes to enhance efficiency within the sales department, resulting in quicker response times for client inquiries.

Senior Vice President, Installation Products

ABB
01.2020 - 05.2021
  • Oversaw a team of 129 sales and marketing professionals, setting quarterly key performance indicators (KPIs), monitoring their progress, and achieving an annual revenue of $1.6B.
  • Altered customer demographics, realigned the portfolio, and modernized outdated terms and conditions.
  • Managed consumer and professional sales organizations for installation products, and consumer sales for ABB/GE.
  • Cultivated a culture of continuous improvement, leading by example to promote operational excellence throughout the organization.

Career Highlights:

  • Achieved a 4.2% increase in operational EBITA.
  • Implemented departmental restructuring to improve efficiency, optimize resource allocation, and enhance communication between teams.
  • Successfully negotiated a 3-year agreement worth $140M at 10.8% Operational EBITA, up from the previous 3.6%, resulting in an additional annual $7M incremental benefit to the business.
  • Assisted in expanding the Distribution Center operations to Phoenix, AZ, thereby improving speed and service capabilities.

Vice President of Sales, Bussmann - North America

EATON CORPORATION
01.2018 - 01.2020
  • Took on the market share challenge, initiating the adoption of a new sales mission, vision, and strategy.
  • Enforced organizational changes to align more closely with the Eaton CPD Division.
  • Career Highlights:
  • Generated $330M in revenue across North America by developing and implementing localized customer service and sales strategies.
  • Revamped SIP plans, instigating cultural change, sharpened focus, and diversified overall sales approaches.
  • Redesigned the go-to-market (GTM) strategy, leading to $3.3M conversions within a 90-day period.
  • Boosted productivity while simultaneously reducing costs.

Vice President of Sales Lighting- Western Region

EATON CORPORATION
01.2015 - 01.2020
  • Oversaw revenue totaling $240M across 12 Western states, while ensuring optimal performance from 13 agencies.
  • Revamped agent contracts and alignment to improve Eaton's positioning while boosting agent manpower.

Career Highlights:

  • Obtained growth in orders and sales despite a challenging economic climate.
  • Spearheaded sustainable connected lighting growth for the Americas, attaining 273% annual increase.
  • Reorganized the Sales Team and introduced additional resources, resulting in a revenue impact of $23.4M within an 18-month period.
  • Restructured the Northwest region, elevating from #4 to #2 position in Washington and Alaska markets through strategic alignment with top agencies, channel GTM realignment, and talent upgrades.
  • Improved representation in Phoenix, AZ, advancing from #4 to #2 position.
  • Enhanced channel alignment through updated monthly training programs, new incentives, and intensified engagement efforts, leading to double-digit growth in core lighting and tripled growth in controls among aligned channel partners.

Director of Sales, (Electrical) Western Region OEM

EATON CORPORATION
01.2014 - 12.2015
  • Worked closely with district managers (DMs), area sales managers (ASMs), dealer sales specialists (DSS), and over 150 sales engineers (SEs) to launch the ICD SMART program.
  • Opened an additional 304 accounts to broaden the customer base.
  • Used effective recruitment methods to upgrade or add 85% of the team within 18 months.

Career Highlights:

  • Attained a 21.6% year-over-year growth in invoices, exceeding the goal by 104.6%; as well as increased orders by 27% year-over-year, surpassing the goal by 109.4%.
  • Achieved 138% of goal set for the MOEM West Synergy plan.
  • Generated over 170 opportunities through lead sharing initiatives.
  • Secured strategic channel partners to drive key MOEM growth in the Northwest, Denver, Los Angeles, and Salt Lake City regions.
  • Implemented 'Project Win Back' resulting in the identification of over 6 million dollars in lost opportunities.
  • Successfully decreased customer leakage by over 30% from the previous year.
  • Received the NAS Region 2014 Stover Award for providing major contributions to community service and volunteerism.

Government Sales Manager - South West Region

EATON CORPORATION
12.2012 - 01.2014
  • Reoriented the government team and strategy to encompass the TXMAS campaign, sales blitz, and penetration into all Department of Defense (DOD) locations.
  • Established the initial LinkedIn Eaton government social media platform, concentrated on educating government procurers about industry trends, products, and energy-saving tips.
  • Career Highlights:
  • Obtained a 566% growth year-over-year in the small business segment.
  • Anticipated and awarded the 2014 small business segment grants which represented 38% of projects awarded in the Southwest region.

Education

Bachelor of Science -

Western Illinois University

Executive Master of Business Administration - Business/commerce -

Arizona State University

Certificate - Finance

Harvard Business School

Skills

  • National Accounts and Sales Management
  • Operations Oversight
  • Segment Marketing
  • Revenue Maximization
  • Cost Reduction
  • Strategic Planning and Implementation
  • Commercial Growth Initiatives Business Development
  • Sales process optimization

Timeline

VP of Sales

Signify (Formerly Cooper/Eaton)
05.2021 - Current

Senior Vice President, Installation Products

ABB
01.2020 - 05.2021

Vice President of Sales, Bussmann - North America

EATON CORPORATION
01.2018 - 01.2020

Vice President of Sales Lighting- Western Region

EATON CORPORATION
01.2015 - 01.2020

Director of Sales, (Electrical) Western Region OEM

EATON CORPORATION
01.2014 - 12.2015

Government Sales Manager - South West Region

EATON CORPORATION
12.2012 - 01.2014

Bachelor of Science -

Western Illinois University

Executive Master of Business Administration - Business/commerce -

Arizona State University

Certificate - Finance

Harvard Business School

Additional Information

EARLY CAREER

GENERAL ELECTRIC, CLEVELAND, OH

  • Director of Utility Sales–Western Region
  • Midwest Regional Channel Manager–Sales
  • Sales Representative

Certification

Executive Conversation Coaching & Zone Training | Eaton

Greenbelt Training Six Sigma Certification | GE

Finance Certification | Harvard Business School

Prior Associations

  • Chair W.P. Carey Student Advisory Board & Mentor Network
  • Federal Government Contractor Network
  • Phoenix SAME Member
  • Advisory Board San Diego Gas & Electric
  • Empower - Empowering Women Mentorship program
  • Strategic Advisory Board Member for Nemra
  • NMG Nemra
  • Illuminating Engineering Society
  • National Association of Women in Construction

Current Associations

  • Board of Directors NEMRA
  • AD Strategic Advisory Council
  • Arizona State University Strategic Advisory Council
  • Chair NAED Women in Industry
  • Executive Sponsor S.H.E.
CHRISTY TILTON