Chu-Yuan Yang
Allen,TX
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Digital Content Manager
The Janssen Pharmaceutical Companies of Johnson & Johnson
04.2022 - 04.2023
- Developing and managing digital content by collaborating with marketing and medical affairs as well as IT, HCC, Legal, and CPA to help achieve omni-channel customer engagement goal
- Develop and manage content on digital and social platforms as part of the digital marketing strategy roadmap with each brand teams
- Generate SOP for content generation excellence for each brand team as SME
- Identify content tagging and guide brand team on next wave's content to achieve 4R (Right customer, right content, right frequency, right channel)
- Customize customer journey through data-driven content design and development
- Deploy globally initiated digital asset management tool.
- Streamlined content management processes for improved efficiency and productivity.
- Collaborated with cross-functional teams to develop engaging, user-focused content.
- Developed brand voice consistency by providing guidelines and training to team members on tone and style.
- Monitored content performance using analytics tools, adjusting strategy as needed for maximum impact and reach.
- Implemented effective keyword research strategies for optimized SEO results within published content pieces.
- Managed relationships with external vendors and freelancers for timely completion of assigned projects.
- Organized workshops to help employees stay current on industry trends, best practices, and new technologies related to content management or creation.
- Coordinated closely with marketing teams to align promotional campaigns with relevant website updates or publications.
- Ensured compliance with legal regulations by reviewing all published materials for potential copyright infringements or other issues.
- Established a structured process for collecting feedback from stakeholders to continuously improve upon existing resources.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Maintained database systems to track and analyze operational data.
Senior Professional Sales Representative (Oncology/Urology)
The Janssen Pharmaceutical Companies of Johnson & Johnson
11.2020 - 04.2022
- Marketing Apprentice (Solid Tumor_Erleada): Transform traditional marketing events into creative digital format such as approved emails as well as online comics and digital games
- Evaluate the possibility of the digital assistance to support brand differentiation
- Working with patient cancer foundation for social media online disease educational video
- Familiar with the iMedical Review System
- Support to create patient skin rash management materials
- Solid Tumor Digital Task Force Member
- Responsible for sales, Erleada's listing, KOL management, Patient Support Program and business service for Tri-Service General Hospital, Taipei City Hospital, Tucheng Chang-Geng Memorial Hospital, Chu Kong Hospital and Yilan County
- Ability to leverage micro marketing plans and monitor brands sales performance
- Leader of HCC Community Simplify Process Team.
- Boosted sales performance by developing and implementing effective sales strategies tailored to each client''s needs.
- Established long-lasting relationships with key clients, resulting in increased repeat business and referrals.
- Exceeded sales targets consistently through effective territory management and prioritization of high-potential accounts.
- Collaborated with marketing team to develop targeted materials for specific industries, leading to increased engagement and conversion rates.
- Utilized CRM software to track leads, follow-ups, and other essential data points for improved pipeline management.
- Conducted market research to identify potential opportunities within the territory, paving the way for successful expansion initiatives.
Professional Sales Representative (Oncology/Urology)
The Janssen Pharmaceutical Companies of Johnson & Johnson
07.2017 - 07.2019
- Responsible for sales, product listing, KOL management and business service for responsible territory
- Organize and implement academic events, commercial activities and patient education programs to build up disease awareness
- Differentiate our product from competitors' to individual customers according to clinically unmet needs of them for sales growth
- Growth Rate: double digits
- Chi Mei Medical Center(48.8%) / Chiayi Chang Gung Medical Center(709%) / Antai Tian-Sheng Memorial Hospital(157%).
Internship of clinical pharmacist
Kaohsiung Veterans General Hospital
01.2017 - 05.2017
- Evaluate the appropriateness and effectiveness of patient's medications
- Assess the status of the patient's health situation with physicians.
Summer Intern
Pfizer
08.2016 - 08.2016
- Sales, Marketing and Medical Departments
- Completed a marketing plan for a product and finished two projects
- Won a second place for the debate about the health insurance.
Summer Intern
Holy Stone Healthcare
07.2015 - 08.2015
- Finished a project of writing a S.O.P
- For the product validation
- Familiar with the daily work of QC department and TD department.
Education
MSc International Business -
University of Birmingham
11.2020
Bachelor of Science in Pharmacy -
Kaohsiung Medical University (KMU), Taiwan
06.2017
Skills
- Business skills
- Digital Data Analysis
- Proposing academic event
- Cross functions collaboration
- Selling skills
- Strategic Content Planning
- CRM Integration
- Email Marketing
- Content Strategy Development
- Project Management
- Digital Advertising
- Brand Management
- Client Relations
- Google Analytics
Certification
- Pharmacist License in Taiwan (granted July 2017)
- Core modules of national examination covering pharmacology, pharmaceutical analysis, etc.
Professional Statement
I am a licensed pharmacist having 3.5 years of work experience as a medical specialist in Janssen Pharmaceutical Companies of Johnson & Johnson. I find myself a sufficiently skilled Professional Sales Representative with well-established marketing and strategic sense, and capable to manage the business models of both primary care and speciality based on successful experience. As the PSR in oncology and urology, I am familiar with the patient support program since the Zytiga and the Erleada all needs to apply beforehand for NHI reimbursements and side effects management so we make all the effort to support patients. Moreover, as a marketing apprentice, I am now on going the digital transformation program in the solid tumour team to evaluate the possibility of digital assistance to support brand differentiation. Furthermore, I graduated from Birmingham Business School of MSc International Business. I am equipped with the ability of business strategy, marketing and digital business& big data analysis. I was also one of the chosen students who can be involved in the HSBC Digital Business & Data Analysis Project for future strategies of Digital Transformation. I has been transferred to Digital Content Manager since 2022 June. In this role, I am responsible for developing and managing content on digital and social platforms as well as digital data analytics as part of the digital marketing and omni-channel strategy roadmap with each brand team.
Extracurricular Activities
01/2017, 12/2017, Pharmixperience, Taiwan, Marketing Department / social-media, Manage Facebook Fan-page of Pharmixperience led to increase the reach and clicks of articles in social media
Timeline
Associate Digital Content Manager
The Janssen Pharmaceutical Companies of Johnson & Johnson
04.2022 - 04.2023
Senior Professional Sales Representative (Oncology/Urology)
The Janssen Pharmaceutical Companies of Johnson & Johnson
11.2020 - 04.2022
Professional Sales Representative (Oncology/Urology)
The Janssen Pharmaceutical Companies of Johnson & Johnson
07.2017 - 07.2019
Internship of clinical pharmacist
Kaohsiung Veterans General Hospital
01.2017 - 05.2017
Summer Intern
Pfizer
08.2016 - 08.2016
Summer Intern
Holy Stone Healthcare
07.2015 - 08.2015
MSc International Business -
University of Birmingham
Bachelor of Science in Pharmacy -
Kaohsiung Medical University (KMU), Taiwan
Similar Profiles
Traci SpaldingTraci Spalding
Sr. Director, National Accounts, Strategic Customer Group at Janssen Pharmaceutical Companies of Johnson & JohnsonSr. Director, National Accounts, Strategic Customer Group at Janssen Pharmaceutical Companies of Johnson & Johnson
GALILEE MerinoGALILEE Merino
Speaker/Consultant at Janssen Pharmaceutical Companies of Johnson & JohnsonSpeaker/Consultant at Janssen Pharmaceutical Companies of Johnson & Johnson
Brandon WILLIAMSBrandon WILLIAMS
Catering Chef at Janssen Pharmaceutical Companies of Johnson & JohnsonCatering Chef at Janssen Pharmaceutical Companies of Johnson & Johnson