Chuck Pettis

• Conducted Branding Workshop with the board to determine the positioning statement and the top two program areas.
• Provide strategic and tactical advice and guidance regarding key issues and projects.

• Provide ongoing expert feedback and guidance to this early startup on brand messaging and investor presentations.

• 2016-2018 - Provided brand consulting services to Techstars: brand identity for company and programs, brand naming, archetype, logos, sales messages, and brand guidelines.
• 2018-2019 - Provided brand consulting services to Blackstone Launchpad entrepreneur program: brand identity manual, style guide, co-branding, training, and presentation.
• 1998 - 2016 - Provided brand consulting and market research to a wide variety of clients: JELD-WEN, Andela, Camera, Evergreen State College, Homer, King County Medical Society, Red Fox, Credit Unions of Washington, Centers for Spiritual Living, Unity, and more.

• Created the MakerBot brand identity.
• Developed and let the launch for the MakerBot Replicator 2 Desktop 3D printer, resulting in front page coverage in Wired, Popular Science, and appearances on Colbert and other major media.
• Maximized customer engagement with consistent messaging across multiple channels, including in-house sales, advertising, publicity, social, email, and print.Attained #1 brand awareness in the 3D printer category.
• Became the global leader in desktop 3D printing with over 80,000 MakerBot Desktop 3D Printers in use by engineers, designers, researchers, and people who just like to make things.
• Acquired by Stratasys in 2013 for $400M

• Responsible for all MakerBot corporate and product brand identities.

• Earth Sanctuary is a peaceful and magical sculpture garden, nature reserve, and retreat center with two miles of nature trails, three bird-filled ponds, and a variety of sacred spaces.
• Earth Sanctuary has a 500-year plan to return the 72-acre property to an old-growth forest. Over 3,250 trees and 15,000 nature plants have been planted to date.

Developed award-winning line of children's educational software marketed by Reader's Digest.