Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Interests
Timeline
Generic

CHUN-KU LIN

Marketing And Sales
Taichung,Taiwan

Summary

Enthusiastic Sales Director adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement.

Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement.


Overview

9
9
years of professional experience
5
5
years of post-secondary education
1
1
Language

Work History

Marketing Executive

Yao Sheng Tech Industrial Co. Ltd.
07.2020 - Current

Develop and define the sales channel.

Expand and Enlarge the sales model.

Manage Clients Database.

Promote and Marketing management.

  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.

Participate the Exhibition and trade shows.

  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
  • Enhanced team collaboration through regular communication channels, fostering positive work environment where ideas could flourish.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Collaborated with internal departments to develop cohesive messaging across multiple platforms.
  • Established performance metrics, tracking progress towards goals and making adjustments as necessary.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Expanded distribution channels by forming strategic partnerships with key industry players.
  • Launched innovative products with strategic marketing plans that generated significant buzz within target markets.
  • Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
  • Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
  • Led crisis management team and provided quick turnaround solutions.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Implemented systems and procedures to increase sales.
  • Facilitated business by implementing practical networking techniques.

Marketing Executive

Vinlong Stainless Steel (Vietnam) Co.Ltd.
01.2015 - 07.2020
  • Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Launched successful product lines by collaborating with product development teams and conducting thorough market research.
  • Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Improved website visibility through development and implementation of SEO strategies.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Compiled product and customer data to generate informed profit projections.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Traveled to promote current programs and drive marketing through trade shows and industry conferences.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Engaged, informed and supported staff on media and marketing outcomes.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Identified value propositions and key messages for company marketing campaigns.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Negotiated favorable contracts with vendors, ensuring high-quality services at lower costs.
  • Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.

Education

B.COM - Business Management

Lincoln University
Christchurch New Zealand
02.1995 - 02.2000

Skills

Budgeting and Allocation 

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Accomplishments

  • Support YC INOX Sales Team that resulted in a 500% increase in customer engagement.
  • Received Taitra Trading Award ” for the Most Domaine Sales in BRICS., consecutive two year a role.
  • Achieved Traceability and Controllability by introducing ERP for Sales, CRM, INVENTORY.

Software

Microsoft Office

Sales/CRM/Inventory ERP

Interests

Reading

Sports

Music

Movie

Timeline

Marketing Executive

Yao Sheng Tech Industrial Co. Ltd.
07.2020 - Current

Marketing Executive

Vinlong Stainless Steel (Vietnam) Co.Ltd.
01.2015 - 07.2020

B.COM - Business Management

Lincoln University
02.1995 - 02.2000
CHUN-KU LINMarketing And Sales