Prolific sales and marketing professional with a rich 15+ year history working for multimillion-dollar CPG companies. Proficient in weaving together expertise in account management, marketing, and project management to contribute to organizational success. Detail-oriented Project Analyst with [Number] years discovering and eliminating unforeseen pitfalls that derail projects and ruin budgets. Trained to quickly switch between projects' macro views and specific details to discover and correct specific problems while maintaining holistic project health. Dedicated to finding and eliminating inherent flaws in project planning that hurt both employees and finances.
Hi, I’m
CHYLA LIUZZI
Irvine,CA
Summary
Overview
9
years of professional experience
Work History
MERCHSOURCE, LLCIrvine, CA
Content Strategist (interim)
04.2023 - Current
Job overview
- On-set producer for photo and video shoots that generate media and assets used for packaging, retailer e-comm listings and social media marketing content
- Provide administrative support for all shoots including creation of call sheets, booking of catering, and facilitating shooting schedule
- Monitor Instagram and YouTube accounts and provide intel to Social Media Manager to respond accordingly
- Fulfill ad-hoc requests such as creating storyboards and curating mood boards for shoots
- Assisted in the Fall 2023 social media launch for Sharper Image's Revel Hair Tools by co-producing photo shoots and YouTube tutorial video shoots, casting models used in and providing creative direction for shoots, designing PR kits comprised of product brochures, postcards, company stationery, swag and assortment of Sharper Image product, and creating and collecting various digital graphic assets for Instagram.
MERCHSOURCE, LLCIrvine, CA
Client Marketing Manager
03.2022 - Current
Job overview
- Self-directed project manager responsible for the cross-functional preparation and execution of 50+ annual domestic sales meetings, B2B trade shows, and company sales events representing the company's $300+ million brand portfolio and licensing partnerships (e.g., Sharper Image, FAO Schwarz, Vornado, Warner Bros
- Discovery, and Geoffrey's Toy Box)
- Create and manage simultaneous sales meeting setup timelines via cross-functional communication with all stakeholders
- Oversee visual merchandising and maintenance of 3 showrooms, spanning nearly 9,000 square feet, by partnering with vendors, facility operations, and internal creative teams
- Create and/or proof all meeting decks prior to presentation and publication
- Onboard and train new employees, in and outside of Marketing Department, and assist with product training for Sales
- Design and lead execution of company events for 100+ employees.
MERCHSOURCE, LLCIrvine, CA
Client Marketing Associate
11.2020 - 03.2022
Job overview
- Facilitated domestic Sales Team's meeting requests and executed tasks to ensure sales decks and setups supported meeting goals and company's portfolio of brands and licensing partnerships
- Collaborated with Client Marketing Coordinator, creative teams, and external vendors to merchandise products and showrooms to ensure sell-in of products and programs
- Managed submissions in Hasbro and Discovery's respective portals for approvals throughout new item development process
- Processed all sample requests associated with PR, licensing, and sales needs.
BEAUTY 21 COSMETICS, INC.Ontario, CA
Sales & Marketing Coordinator
01.2019 - 01.2020
Job overview
- Served as SPOC for 10 high-profile mass retailer and distributor accounts, including Walmart US and Kroger, representing L.A
- Colors and L.A
- Girl brands
- Nurtured relationships to become trusted advisor and contact with key accounts and internal and external stakeholders
- Led cross-functional teams through project processes for on-time execution of biannual planogram resets, in-store promotions, and e-comm publications
- Armed with trend research and POS, collaborated with Graphics and Product Development teams to design and produce successful promotional displays and new SKUs for retailers
- Completed retailer item setups (e.g., product forms, securing WERCs IDs)
- Developed business strategies and proposed new items to drive revenue by identifying and analyzing white space; researching and surveying social media landscape and trends; proposing account marketing strategies; and facilitating production start for new items to ensure on-time market launches.
CANON MEDICAL SYSTEMS USA, INC.Tustin, CA
Project Analyst
01.2019
Job overview
- Analyzed projects within Project Management Office for Canon's 6 key medical equipment business units to identify and resolve project roadblocks
- Maintained PMO logs to track progress of New Product Introduction projects and publication status of marketing collateral
- Updated and distributed pertinent meeting documentation and recaps from weekly business unit meetings to key stakeholders.
MATTEL, INC.Irvine, CA
Associate Project Manager
01.2016 - 01.2018
Job overview
- Lead Project Manager for Mega Brands America, Inc.'s Craft Activity, Art Activity, and Food Activity categories
- Facilitated the on-time and in-budget execution of over 20 product launches (quarterly) from cradle-to-grave
- Led weekly multi-team meetings to provide updates and resolve issues for active projects
- Assisted Product Design and Development Team with sourcing of materials and packaging components to ensure the achievement of Marketing Team's financial and quality goals for items
- Fulfilled ad-hoc duties such as processing bills of materials in conjunction with Asia Product Development and Sourcing Teams; assisting on product photo and video shoots; and processing item forms (e.g., vendor agreements and capex requests).
Education
ASHFORD UNIVERSITYChandler, AZ
Bachelor of Arts from Communications
05.2019
University Overview
Minor: Marketing
Skills
- Software & Applications: Microsoft Office Suite and SharePoint, Google Workspace, Dropbox, WeTransfer, Mondaycom, Canva, Capcut
- Skills: Project Management, Presentation Design, Vendor Relations, Licensor Relations, Employee Training & Relations, Process Development & Implementation, Trend Research, Social Media Monitoring
- Project Management
- Scope Definition
- Project Analysis
- Project Scheduling
- Business process improvement
- Process Mapping
- Inventory Management
- Microsoft PowerPoint
- Adaptability
- Interpersonal Communication
- Time management abilities
- Professionalism
- Analytical Thinking
- Problem-solving aptitude
- Interpersonal Skills
- Self Motivation
- Task Prioritization
- Team building
- Relationship Building
- Decision-Making
- Adaptability and Flexibility
- Effective Communication
- Active Listening
- Team Collaboration
- Reliability
- Excellent Communication
- Organizational Skills
- Multitasking Abilities
- Problem-solving abilities
- Attention to Detail
- Time Management
- Problem-Solving
- Teamwork and Collaboration
- Microsoft SharePoint
- Microsoft Excel
- Cross-Functional Teamwork
- Meeting participation
- Keynote Presentation
- Stakeholder Management
Websites
Professional Highlights
Professional Highlights
- Developed and implemented MerchSource's Client Marketing SOP that has improved cross-functional communication and cooperation across 11 departments and with numerous external vendors to ensure the on-time execution of 50+ annual sales meetings, B2B trade shows and sales events.
- Storyboarded and co-produced 10 YouTube tutorials and various photoshoots for the Fall 2023 launch of the Sharper Image Revel Multistyler and Hair Dryer.
Timeline
Content Strategist (interim)
MERCHSOURCE, LLC
04.2023 - Current
Client Marketing Manager
MERCHSOURCE, LLC
03.2022 - Current
Client Marketing Associate
MERCHSOURCE, LLC
11.2020 - 03.2022
Sales & Marketing Coordinator
BEAUTY 21 COSMETICS, INC.
01.2019 - 01.2020
Project Analyst
CANON MEDICAL SYSTEMS USA, INC.
01.2019
Associate Project Manager
MATTEL, INC.
01.2016 - 01.2018
ASHFORD UNIVERSITY
Bachelor of Arts from Communications