Driven, innovative and successful Public Relations professional accomplished in media relations, website design, website management, social media management, graphic design, copy writing, marketing strategy and event planning.
Overview
8
8
years of professional experience
Work History
District Communications Manager
Natchitoches Parish School Board
06.2020 - Current
Create, develop, and implement communication tools for schools, community, and district employees, including newsletters, flyers, social media sites, press releases, and websites/pages to maximize community, staff, and family engagement.
Design all artwork, logos, graphics, etc. for the district brand and assist staff in content creation on school levels.
Single handedly created all branding and built a social media presence where previously nonexistent.
Manage internal, external and crisis communications.
Increased media coverage for company announcements through targeted press release distribution.
Maintain and monitor the district’s website and social media sites and updates with appropriate content, as well as managing 14 school websites and social media pages.
Navigated through the COVID-19 pandemic and implemented policies and procedures throughout the community.
Develop and maintain relationships with local media and coordinate regular communication.
Organize and attend a variety of district and community events to promote community awareness of district activities and promote family and community engagement.
Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Conducted media training and professional developments for school level social media managers and principals.
Marketing Coordinator
Cajun RedHead Seasoning
01.2016 - 05.2020
Delivered and managed retail stock levels interacting weekly with local store owners and procurement managers
Created company logo and assisted in website layout and design
Assisted in launching branding through multiple social media platforms as well as implementing seasonal campaigns and promotional events for product launches
Automated office operations, managed client correspondence and tracked records
Distributed promotional packets to prospective clients and maintained inventory
Coordinated resources to craft marketing plans for various projects including product launches and events.
Account Executive
RedStick Public Relations (Capstone Project)
08.2019 - 12.2019
Wrote press releases, speeches, pitches, presentations and feature stories in relation to campaigns
Initiated and conducted research on target audience, reach and competitors for client
Secured media coverage for campaign with local and national radio, TV, newspaper and trade publications
Wrote and organized campaign plan and final report
Created and maintained media contact list
Created all promotional materials for final campaign event at Louisiana State University
Communications Intern
Stirling Properties LLC
05.2018 - 09.2019
Wrote and distributed press releases for company and clients.
Completed clerical tasks such as filing, copying and distributing mail.
Kept physical files and digitized records organized for easy updating and retrieval by authorized team members.
Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
Wrote and distributed press releases and social media content for clients and company.
Prepared social media posts and videos with eye for viral content strategies.
Built media kits in support of specific strategic initiatives.
Developed original content for blog posts and website articles.
Education
Bachelor of Arts - Public Relations
Louisiana State University And A&M College
Baton Rouge, LA
12.2019
Skills
Fluent in French
Canva
Brand Management
Website Organization
Content Development
Creative Messaging
HTML Markup
Social Media Management
Communications
Public Relations
Video Production
Photography
Microsoft Office
Adobe Creative Cloud
Accomplishments
Key Note Speaker for the Louisiana School Board's Association's Southern Regional Conference in New Orleans in July 2022.
Helped the Natchitoches Parish School Board receive the 2023 Best of Public Services Award by heavy social media presence and community engagement.