Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Chynna Paris

Natchitoches,LA

Summary

Driven, innovative and successful Public Relations professional accomplished in media relations, website design, website management, social media management, graphic design, copy writing, marketing strategy and event planning.

Overview

8
8
years of professional experience

Work History

District Communications Manager

Natchitoches Parish School Board
06.2020 - Current
  • Create, develop, and implement communication tools for schools, community, and district employees, including newsletters, flyers, social media sites, press releases, and websites/pages to maximize community, staff, and family engagement.
  • Design all artwork, logos, graphics, etc. for the district brand and assist staff in content creation on school levels.
  • Single handedly created all branding and built a social media presence where previously nonexistent.
  • Manage internal, external and crisis communications.
  • Increased media coverage for company announcements through targeted press release distribution.
  • Maintain and monitor the district’s website and social media sites and updates with appropriate content, as well as managing 14 school websites and social media pages.
  • Navigated through the COVID-19 pandemic and implemented policies and procedures throughout the community.
  • Develop and maintain relationships with local media and coordinate regular communication.
  • Organize and attend a variety of district and community events to promote community awareness of district activities and promote family and community engagement.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.
  • Conducted media training and professional developments for school level social media managers and principals.

Marketing Coordinator

Cajun RedHead Seasoning
01.2016 - 05.2020
  • Delivered and managed retail stock levels interacting weekly with local store owners and procurement managers
  • Created company logo and assisted in website layout and design
  • Assisted in launching branding through multiple social media platforms as well as implementing seasonal campaigns and promotional events for product launches
  • Automated office operations, managed client correspondence and tracked records
  • Distributed promotional packets to prospective clients and maintained inventory
  • Coordinated resources to craft marketing plans for various projects including product launches and events.

Account Executive

RedStick Public Relations (Capstone Project)
08.2019 - 12.2019
  • Wrote press releases, speeches, pitches, presentations and feature stories in relation to campaigns
  • Initiated and conducted research on target audience, reach and competitors for client
  • Secured media coverage for campaign with local and national radio, TV, newspaper and trade publications
  • Wrote and organized campaign plan and final report
  • Created and maintained media contact list
  • Created all promotional materials for final campaign event at Louisiana State University

Communications Intern

Stirling Properties LLC
05.2018 - 09.2019
  • Wrote and distributed press releases for company and clients.
  • Completed clerical tasks such as filing, copying and distributing mail.
  • Kept physical files and digitized records organized for easy updating and retrieval by authorized team members.
  • Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
  • Wrote and distributed press releases and social media content for clients and company.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Built media kits in support of specific strategic initiatives.
  • Developed original content for blog posts and website articles.

Education

Bachelor of Arts - Public Relations

Louisiana State University And A&M College
Baton Rouge, LA
12.2019

Skills

  • Fluent in French
  • Canva
  • Brand Management
  • Website Organization
  • Content Development
  • Creative Messaging
  • HTML Markup
  • Social Media Management
  • Communications
  • Public Relations
  • Video Production
  • Photography
  • Microsoft Office
  • Adobe Creative Cloud

Accomplishments

  • Key Note Speaker for the Louisiana School Board's Association's Southern Regional Conference in New Orleans in July 2022.
  • Helped the Natchitoches Parish School Board receive the 2023 Best of Public Services Award by heavy social media presence and community engagement.

Timeline

District Communications Manager

Natchitoches Parish School Board
06.2020 - Current

Account Executive

RedStick Public Relations (Capstone Project)
08.2019 - 12.2019

Communications Intern

Stirling Properties LLC
05.2018 - 09.2019

Marketing Coordinator

Cajun RedHead Seasoning
01.2016 - 05.2020

Bachelor of Arts - Public Relations

Louisiana State University And A&M College
Chynna Paris