Ciana Gitre
Gig harbor,USA
Summary
Results-driven marketing professional with over 4 years of experience in digital marketing, SEO, and content strategy. Proven track record of driving significant growth in website traffic, through data-driven campaigns and strategic content creation. Skilled in cross-department collaboration, managing CRM systems, and developing impactful marketing materials. Adept at leading teams and optimizing digital strategies to enhance brand presence and customer engagement.
Overview
6
6
years of professional experience
Work History
Senior SEO and Email Marketing Specialist
IncStores
Phoenix, USA
02.2024 - Current
- Closed SEO gaps and optimized web/blog content to improve organic search rankings and engagement
- Optimized branding assets for a new site launch, consolidating the family brand’s image and identity into a unified website experience
- Developed clear consumer messaging for email campaigns and on-site communication to convey the family brand transition
- Crafted strategies for promotional, transactional, and educational email campaigns, leveraging data insights for growth
- Mentored and managed the company's marketing intern
Marketing Communications Specialist
IncStores
Phoenix, USA
09.2022 - 02.2024
- Developed and executed cross-channel promotional campaigns, refining messaging for target audiences
- Coordinated partnerships with content creators, achieving a +6,716% ROI
- Streamlined social media inquiries, email signups, and live chat experiences using AI tools
- Led cross-departmental collaboration to enhance marketing campaign effectiveness
Content Marketing Specialist
IncStores
Phoenix, USA
02.2021 - 09.2022
- Built brand presence from scratch and managed 5 brand accounts on 4 social media platforms regularly
- Launched paid social ad campaigns, generating well over $300k in revenue in two years, previously bringing in none
- Became a knowledge expert in e-commerce systems and the flooring industry
- Developed engaging blog content and optimized SEO for website landing pages and product pages to drive traffic
Digital Marketing Chair
Chi Omega Sorority - Beta Beta Chapter
Pullman, USA
12.2019 - 12.2020
- Developed successful digital marketing campaigns that exceeded goals, driving a +30% increase in website traffic
- Managed the content marketing calendar, ensuring timely creation, scheduling, and delivery of all content initiatives
- Collaborated closely with the Marketing Team to boost engagement among Chi Omega members and alumnae across social media platforms
Strategic Marketing & PR Intern
Summit Aesthetics
Scottdale, USA
05.2020 - 07.2020
- Developed original content for company blog and website and increased CTR by +16% and direct traffic by +66%
- Increased mass email campaigns CTR by +10% and open rate by +20%
- Created and distributed press releases to build local community awareness
- Designed print advertisements for local magazines
- Team lead for Marketing Interns to maximize omnichannel strategy
Alumnae Relations Chair
Chi Omega Sorority - Beta Beta Chapter
Pullman, USA
12.2018 - 12.2019
- Acted as Liaison between active members and alumnae
- Increased Alumnae attendance by +500% at Founder's event from prior year with improved outreach strategies and email campaigns
- Organized, budgeted, and hosted the annual Founders' event
- Created and published numerous newsletters using Adobe programs
Social Media Marketing Intern
HomeSmart International
Scottdale, USA
05.2019 - 07.2019
- Assisted VP of Marketing with various marketing projects to generate +20% more leads from social media
- Responded to social media comments, posts, and questions via Hootsuite
- Created informative posts on company achievements and acquisitions for Twitter, Facebook, and Instagram pages
Education
Bachelor of Arts - Strategic Communications And French Studies
Washington State University (WSU)
Pullman, WA12-2020
Skills
- Email analytics
- Cross-channel marketing
- Marketing automation
- Content management
- Social media marketing
- Branding expertise
References
References available upon request.
Timeline
Senior SEO and Email Marketing Specialist
IncStores
02.2024 - Current
Marketing Communications Specialist
IncStores
09.2022 - 02.2024
Content Marketing Specialist
IncStores
02.2021 - 09.2022
Strategic Marketing & PR Intern
Summit Aesthetics
05.2020 - 07.2020
Digital Marketing Chair
Chi Omega Sorority - Beta Beta Chapter
12.2019 - 12.2020
Social Media Marketing Intern
HomeSmart International
05.2019 - 07.2019
Alumnae Relations Chair
Chi Omega Sorority - Beta Beta Chapter
12.2018 - 12.2019
Bachelor of Arts - Strategic Communications And French Studies
Washington State University (WSU)
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