Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
Generic

Ciani Sorrells

Dallas,United States

Summary

Results-driven Digital Marketing Professional with 2.5+ years of experience in developing and executing data-backed strategies. Proven track record in increasing online visibility, driving web traffic, and boosting lead generation. Skilled in content marketing, social media management, and paid advertising campaigns. Proficient in leveraging analytics to optimize campaigns and deliver measurable ROI.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Marketing Manager

Genpact
07.2023 - Current
  • Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
  • Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
  • Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
  • Implemented A, B testing of ads, campaigns to determine effectiveness of different approaches.
  • Assisted in developing social media policies that aligned with company values and objectives.
  • Researched competitors' activities on social media in order to stay ahead of the curve.
  • Tracked key performance indicators related to campaigns in order to assess progress against goals.
  • Planned budget allocations based on analysis of past results as well as current trends.
  • Analyzed market data to determine ways to reach target audience or intended segments.

Communications Manager

Genesis Women's Shelter
Dallas, TX
04.2023 - Current
  • Developed and implemented comprehensive communication plans to support the organization's goals and objectives.
  • Managed the organization's digital presence, including website content, social media platforms, and online campaigns.
  • Created compelling content, including articles, blog posts, newsletters, and press releases, to raise awareness about domestic violence issues and promote the shelter's programs and services.
  • Cultivated relationships with media outlets, journalists, and influencers to secure coverage and raise visibility for the organization.
  • Coordinated and executed public relations campaigns, events, and initiatives to engage the community and stakeholders.
  • Created content for various media, including press releases, website copy, newsletters, brochures, social media design, OOH placements, and email campaigns.

Marketing Manager

The Movement Begins
03.2020 - 04.2022
  • Stayed up-to-date with social media trends, emerging platforms, and best practices, implementing innovative strategies to keep the company competitive in the digital landscape
  • Managed relationships with external agencies and vendors for specialized marketing services
  • Developed and managed the digital marketing budget, efficiently allocating resources to various online marketing channels and ensuring cost-effectiveness
  • Managed paid social media advertising campaigns, effectively optimizing ad spend and achieving a 80% reduction in cost per acquisition (CPA) and a 30% increase in conversion rates
  • Ensured compliance with data protection regulations, including GDPR and CCPA, in all digital marketing activities
  • Led and managed social media profiles on platforms like Twitter and Instagram, resulting in a 150% growth in followers and a 50% increase in social media engagement
  • Managed and curated high-quality content for various digital channels, including websites, blogs, social media, and email campaigns, resulting in a 60% increase in engagement and conversions
  • Implemented meticulously crafted promotional strategies, showcasing a deep comprehension of the competitive marketplace
  • Continuously pursued fresh opportunities to engage and captivate new audiences
  • Adaptable in communication styles to align with project goals and target audience

Marketing Liaison/ Buyer/ Sales

Crossroads Trading
03.2020 - 05.2021
  • Developed marketing strategies for target markets and customer segments.
  • Created content for social media campaigns including video production, blogging, email newsletters, website updates.
  • Assisted in designing creative materials such as brochures, flyers, posters.

Education

Bachelor of Science Business Administration, Marketing - Marketing

Western Governors University
Salt Lake City, UT
05.2022

Skills

  • Strategic Issue Resolution
  • Relationship Building
  • Budget Forecasting
  • Performance Metrics
  • Data Analysis
  • Email Marketing
  • Digital Marketing
  • Media Buying
  • Strategic Planning
  • Creative Mindset

Certification

Meta Certified Digital Marketing Associate, Meta, 11/01/23, www.credly.com/badges/177f731f-47b6-43b5...

Accomplishments

  • Achieved a 80% reduction in cost per acquisition (CPA) and a 30% increase in conversion rates through optimized paid social media advertising campaigns.
  • Led and managed social media profiles on platforms like Twitter and Instagram, resulting in a 150% growth in followers and a 50% increase in social media engagement.
  • Managed and curated high-quality content for various digital channels, resulting in a 60% increase in engagement and conversions.

References

References available upon request.

Timeline

Social Media Marketing Manager

Genpact
07.2023 - Current

Communications Manager

Genesis Women's Shelter
04.2023 - Current

Marketing Manager

The Movement Begins
03.2020 - 04.2022

Marketing Liaison/ Buyer/ Sales

Crossroads Trading
03.2020 - 05.2021

Bachelor of Science Business Administration, Marketing - Marketing

Western Governors University

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Ciani Sorrells