Ciara Addison
Allen
Summary
Dynamic and creative Social Media Director with a passion for crafting engaging content and building impactful brand identities. With 6 years of experience in the field, I have successfully contributed to the growth of brands across various industries. Expertise lies in content creation, managing social media platforms, driving brand exposure, and implementing innovative strategies to enhance online presence. Committed to staying ahead of industry trends and delivering results that align with client goals. Aspiring to continue every day passion for the growing industries of creative branding, social media, and design.
Overview
4
4
years of professional experience
Work History
Social Media Director
The Hall Agency
10.2022 - Current
- Developed a content strategy that increased social media following by 10% in 11 months, that resonates with our target audience, ensuring consistent messaging and brand identity across various platforms.
- Track performance and identify trends to surpass key performance indicators and business goals, resulting in increased exposure for the following Dallas, Texas shopping centers: The Plaza at Preston Center, The Arbors on Preston Road, and Medallion Center.
- Continuously stay updated with the latest trends and emerging technologies in social media marketing, implementing innovative techniques to capture the attention of both local residents and tourists, thus expanding the centers' reach and amplifying brand presence.
Social Media Director
Dallas Hotel Magazine
12.2022 - Current
- Promote brands, businesses, landmarks, events, and cities within the vibrant Dallas-Fort Worth metroplex. With a focus on maximizing brand exposure and engagement, I curate compelling content that captures the essence of the region, captivating potential visitors.
- Through consistent messaging and brand representation, I drive visibility and interest in featured entities, utilizing data-driven insights and performance analysis to optimize reach and engagement.
- By staying updated on emerging trends and employing cutting-edge digital marketing techniques, I position Dallas Hotel Magazine as a leading platform, showcasing the best of the metroplex to a wide audience.
Social Media Director
Venture Commercial
09.2023 - Current
- Stay at the forefront of the DFW retail real estate market by diligently tracking and sharing the latest listings and property acquisitions, ensuring our social media presence reflects the most up-to-date and relevant information, enhancing the company's position as a market leader.
- Elevate the professional accomplishments of our brokers by crafting attention-grabbing social media content, which highlights their achievements, reinforces our company's reputation, and solidifies our position as a premier player in retail real estate and mixed-use projects in Dallas, Texas.
- Development of original content to effectively promote retail properties and mixed-use projects in the DFW area, showcasing the company as a leading market influencer in real estate.
Social Media Director
Alpha Marketing Strategies
07.2020 - 07.2022
- Established a new social media presence for multiple offices throughout California, Nevada, and Arizona, and increased the number of followers by 15% in less than a year.
- Created and designed an original website in addition to publishing content on seven platforms. Created 50 to 75 original content weekly through brainstorming, researching, and writing.
- Wrote weekly business articles for followers, coordinated and published daily graphic design plans for social media and public and internal advertisements, and acted as director of all corporate events.
Social Media Director
Elysian & Company
09.2020 - 07.2022
- Due to Alpha Marketing Strategies and Elysian & Company being partners, created social media strategy for both companies by mirroring same responsibilities to both companies well.
- Increased social media engagement by 10% from previous year by creating and designing an original website in addition to publishing content on seven platforms for each entity. Responsible for writing weekly business articles for followers, coordinating and publishing daily graphic design plans for social media, public and internal advertisements, and head director of all corporate events.
- Created 50 to 75 original content weekly through brainstorming, researching, and writing.
Education
Bachelor of Science - Apparel Merchandising, Product Development, Design
University of Arkansas
Fayetteville, AR05.2020
Skills
- Adobe Photoshop, Illustrator, Lightroom, InDesign
- Microsoft Office Applications
- Visual Design
- SEO Strategies
- Project Management
- Content Curation
- Channel Growth Tracking
- Branding
- Copywriting
- Audience Engagement
Timeline
Social Media Director
Venture Commercial
09.2023 - Current
Social Media Director
Dallas Hotel Magazine
12.2022 - Current
Social Media Director
The Hall Agency
10.2022 - Current
Social Media Director
Elysian & Company
09.2020 - 07.2022
Social Media Director
Alpha Marketing Strategies
07.2020 - 07.2022
Bachelor of Science - Apparel Merchandising, Product Development, Design
University of Arkansas
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