CIARA MEDINA
Margate,USA
Summary
Marketing professional with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
6
6
years of professional experience
Work History
B2B Marketing Specialist
Control Techniques- KB Electronics
Remote
03.2020 - 07.2024
- Managed tradeshow calendar to ensure brand representation at appropriate shows
- Working with Business Development, Product Management and Sales to successfully execute tradeshows including social media promotions, booth design, booth messaging, graphics, booth duty, and lead retrieval
- Assisted sales in post-show leads follow up in a timely manner
- Present bi-weekly updates on Marketing performance to leadership
- Managed marketing budget and got approved by leadership
- Tracked ROI of marketing initiatives using Salesforce
- Generated leads from Website visits
Marketing Intern
KB Electronics
Coral Springs, FL
03.2018 - 03.2020
- Developed First Point of Contact program that generated over 35 Marketing Qualified Leads using a lead generation software tool yearly
- Launched a reformatted distributor and representative list to include vital information for enhanced customer experience
- Orchestrated customer intimacy marketing events to be used for marketing communication
- Assisted in launching an internal marketing program to reduce employee turnover and improve morale
- Assisted in launching updated website and managed content to keep information up-to-date
- Managed internship program
Education
Bachelor of Business Administration - Marketing, Economics
Florida Atlantic University
Boca Raton01.2019
Websites
Timeline
B2B Marketing Specialist
Control Techniques- KB Electronics
03.2020 - 07.2024
Marketing Intern
KB Electronics
03.2018 - 03.2020
Bachelor of Business Administration - Marketing, Economics
Florida Atlantic University
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