Ciara Moynihan
Mystic,CT
Summary
Results-oriented marketing expert with a talent for crafting and implementing effective strategies to boost profits, expand market shares, and establish customer dominance. A dedicated and achievement-focused leader, possessing a proven track record of expertise in project development.
Overview
19
19
years of professional experience
Work History
CREATIVE MARKETING MANAGER
Western Digital
06.2021 - 07.2023
- Oversaw creative development process to craft and deliver highly effective packaging and marketing assets
- Collaborated extensively with cross-functional teams to ensure alignment of key objectives and brand requirements
- Successfully supported SanDisk Brand Refresh initiative
- Drove execution plans and managed overflow of SanDisk marketing assets originally designated for Marcom Managers
- Reinforced brand messaging and strategy by managing trusted partnerships for direct and collaborative engagement in all packaging, digital and print creative asset design
- Utilized Adobe Workfront to streamline project workflows, assign tasks, and track project progress.
RECRUITMENT MARKETING MANAGER
Apple
04.2017 - 11.2018
- Managed design/production agency accountable for Apple's recruiting services global marketing
- Ensured all materials created for HR business groups adhered to brand guidelines and tone of voice
- Provided interim support to transform solo recruiter marketing efforts
- Developed and delivered innovative marketing materials to attract and excite future talent to Apple as preferred employer of choice and bolster efficiency and effectiveness of companies hiring process
- Contributed to cost reduction by equipping recruiters with scalable universally applicable materials
- Introduced and drove development of comprehensive event support plan for HR Recruiting Services.
ACCOUNT MANAGER
SEAGATE Zooka Creative
01.2015 - 04.2017
- Oversaw all consumer marketing projects, ensuring on-point delivery of target client requirements
- Developed and delivered Enterprise Storage Systems and Consumer Retail programs
- Served as first-ever primary point of contact for dedicated client service to Seagate account
- Prioritized resources effectively and meticulously monitored workflow to ensure on-time delivery.
- Increased client satisfaction by building solid relationships and addressing their needs promptly.
GLOBAL MARKETING SPECIALIST
Chevron, Inc
11.2011 - 05.2013
- Developed and deployed global marketing programs for consumer channels that supported and strengthened Havoline and Techron business around the world
- Optimized consumer brand positioning by enhancing Havoline and Techron websites, design, functionality, and messaging
- Innovated digital/mobile websites to reflect new campaigns
- Raised global compliance
- Established campaign guidelines and created templates for marketing collateral
- Delivered consumer-centric value-add
- Initiated video demo educating retailers on how to maximize benefits of new website
- Transformed sales video into new tool that retailers could share with consumers.
MARKETING PROGRAM MANAGER
Apple ITunes Product Marketing, Apple, Inc
05.2009 - 05.2011
- Drove successful iTunes gift card messaging and positioning
- Supported Product Marketing Manager
- Planned and implemented generic and customized marketing projects for strategic retail accounts, including in-store merchandising, collateral, and point-of-purchase materials
- Achieved a more user-friendly e-commerce ordering process
- Evaluated iTunes corporate gift card and website strategies compared to industry leaders and offered strategic recommendations
- Contributed to the billion-dollar success of gift card business
- Worked with agency to create custom mockups of in-store displays used to refine marketing strategy and presented to Best Buy, Target, and others.
- Worked with sales channels to direct post-campaign lead follow-up.
- Mentored personnel on best practices to maximize productivity.
SENIOR MARCOM MANAGER
RETAIL MERCHANDISING Intel Corporation
10.2004 - 05.2008
- Developed and managed integrated components of large-scale consumer merchandising campaigns
- Monitored projects throughout production lifecycle
- Implemented retail web marketing programs to drive in-store and e-Commerce sales
- Controlled $1M in annual budgets while cross-functionally partnered with product marketing, print production, branding, sales, and external agencies to bolster brand
- Position working with product marketing, print production and branding, sales personnel, and external agencies to expand retail brand
- Developed and managed integrated components of large-scale consumer merchandising campaigns, controlling annual budgets of $1M
- Monitored projects throughout production lifecycle
- Implemented retail web marketing programs to drive in-store and on retailer website sales
- Drove sales, increased brand awareness, and ensured brand identity alignment for major retailers by developing customized materials
- Launched award-winning program for Walmart, resulting in 'Intel Division' recognition award
- Key contributor to new online PC buying guide for back-to-school selling season at Best Buy and a holiday buying guide
- Strengthened retail brand presence with negotiated strategic signage placement of three commercials shown in PC departments.
Education
Bachelor of Science in Visual Communications -
Endicott College
Beverly, MASkills
- Brand Promotion
- Marketing campaign development
- Brand Development
- Project Management
- Social Media Platforms
- Campaign Management
- Budget Administration
- Vendor Relations
Timeline
CREATIVE MARKETING MANAGER
Western Digital
06.2021 - 07.2023
RECRUITMENT MARKETING MANAGER
Apple
04.2017 - 11.2018
ACCOUNT MANAGER
SEAGATE Zooka Creative
01.2015 - 04.2017
GLOBAL MARKETING SPECIALIST
Chevron, Inc
11.2011 - 05.2013
MARKETING PROGRAM MANAGER
Apple ITunes Product Marketing, Apple, Inc
05.2009 - 05.2011
SENIOR MARCOM MANAGER
RETAIL MERCHANDISING Intel Corporation
10.2004 - 05.2008
Bachelor of Science in Visual Communications -
Endicott College
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